Wheat Powder Grass Market to Reach Valuation of USD 124.6 Million by 2028 – Rising Number of Health-Conscious Consumer Base Drives the Market

Vantage Market Research

Nov 24, 2022

In terms of revenue, the Global Wheat Powder Grass Market is expected to reach USD 124.6 Million by 2028, growing at a Compound Annual Growth Rate (CAGR) of 5.80% from 2022 to 2028.

Significant demand from gluten-intolerant consumers drives the growth of the Wheat Powder Grass Market. Also, wheatgrass is high in vitamins, minerals, and antioxidants that assist in liver detoxification by excreting toxic substances.

Growth in awareness associated with the health benefits of wheatgrass is likely to propel this market’s growth. In addition, wellness trends and changing consumer behavior patterns toward green foods are pushing the expansion in product needs.

Wheatgrass products are also gaining traction among middle-aged and elderly consumers because of the surging rate of digestive and immunity ailments, which is also responsible for the growth of the Global Wheat Powder Grass industry.

In 2021, the demand for nutritious foods and supplements increased due to a worldwide health crisis. As a result, almost one-third of the Craft Bakers Association (CBA's) baker members anticipated that plant-based and superfood products like wheatgrass would be popular in the future.

Key Highlights from Report:

· Based on Type, the Organic Wheat segment dominates the Wheat Powder Grass Market with the highest market share and will continue its dominance in the forecast period. This surge is due to the rising demand for organic products because of their health advantages.

· Among Applications, the Food Industry segment accounted for the highest CAGR during the forecast period owing to the increased popularity of healthy foods and functional beverages.

· In terms of region, North America holds the significant market share within the Wheat Powder Grass Market. This is due to the increasing demand for wheatgrass products in this region owing to the presence of many market players like Pines Wheat Grass, DynamicGreens Wheatgrass, and NOW Foods.

Market Dynamics

The Wheat Powder Grass Market growth is driven by the increased awareness about the rising incidence of lifestyle diseases leading consumers to include health supplements in their diets. In addition, the mounting aging population base is another factor driving the market growth. Both men and women that are aged above 60 years use wheatgrass products for regular blood circulation and other health benefits. Therefore, the augmented number of diabetic patients worldwide is accounted for the need for wheatgrass products. This is expected to fuel market development. In addition, the blown-up disposable income levels and upgrading living standards of the majority of the population and the thriving food & beverage industry offer positive market growth.

Food & Beverage manufacturers infuse wheatgrass in their products to supply health-conscious consumers. Furthermore, manufacturers invest in environment-friendly product portfolios. Consumers are selective in their choices, including clean-label ingredients, eco-friendly packaging, and practices adhering to animal welfare. As a result, this will likely fuel the demand and boost the Wheat Powder Grass industry's expansion. Additionally, numerous cafes and restaurants are experimenting with their menus by including many healthy ingredients like wheatgrass, creating a positive prospect for the market.

Geographically, North America market is anticipated to experience remarkable market growth with the maximum growth rate in the coming years. The region’s market growth is attributable to the increasingly health-conscious consumer base and mounting demand for organic food products. The United States is the front-runner in the North America region accounting for the majority of revenue share during the forecast period with an established base of consumers. Also, a prominent segment of the population base in the U.S. is gluten intolerant. Moreover, the demand for plant-based functional products is growing among consumers in Canada, the United States, and Mexico.

Manufacturers combine wheatgrass with other ingredients, such as chia, moringa, spirulina, and kale, to value-add the product. As a result, augment in demand for natural energy and nutrition is attracting more manufacturers to introduce clean-labeled and organic wheatgrass products in this region. This is expected to fuel the Wheat Powder Grass Market development in North America.

The Global Wheat Powder Grass Market is Segmented as follows

  • Type
    • Organic Wheat Grass Powder
    • Regular Wheat Grass powder
  • Application
    • Food Industry
    • Health Products
  • Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

List of the Key Players of the Global Wheat Powder Grass Market is

Now Foods, Pines, Naturya, Myprotein, Urban Health, Drberg, Navitas Naturals (US), Synergy (Australia), Girme's, Amazing Grass, Heappe, Easy Pha-max, Wanshida Wheat Industry

The Global Wheat Powder Grass Market Scope can be Tabulated below

Parameter Details
Market Size Provided for Years 2017 - 2030
Base Year 2022
Historic Years 2017 - 2021
Forecast Years 2023 - 2030
Segments Covered
  • Type
    • Organic Wheat Grass Powder
    • Regular Wheat Grass powder
  • Application
    • Food Industry
    • Health Products
  • Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
Regions & Counties Covered
  • North America
    • U.S.
    • Canada
    • Mexic
  • Eurpe
    • U.K
    • France
    • Germany
    • Italy
    • Spain
    • Rest Of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Suth Korea
    • South East Asia
    • Rest Of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest Of Latin America
  • Middle East & Africa
    • GCC Cuntries
    • South Africa
    • Rest Of Middle East & Africa
Companies Covered
  • Now Foods
  • Pines
  • Naturya
  • Myprotein
  • Urban Health
  • Drberg
  • Navitas Naturals (US)
  • Synergy (Australia)
  • Girme's
  • Amazing Grass
  • Heappe
  • Easy Pha-max
  • Wanshida Wheat Industry
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Wheat Powder Grass Market Size, Share & Trends Analysis Report by Type (Organic Wheat Grass Powder, Regular Wheat Grass powder), by Application (Food Industry, Health Products), by Region (North America, Europe, Asia Pacific, Latin America) - Global Industry Assessment (2016 - 2021) & Forecast (2022 - 2028)