Brain Health Supplements Market

The global Brain Health Supplements Market is valued at USD 9.1 Billion in 2023 and is projected to reach a value of USD 26.8 Billion by 2032 at a CAGR (Compound Annual Growth Rate) of 12.8% between 2024 and 2032.

Key Highlights

• The North American region led the market in 2023, with 41.5% of the total market share,
• The Asia Pacific region is anticipated to register the fastest growth rate during the forecast period,
• In 2023, the Herbal Extract segment took the lead in the market, contributing a 44.3% considerable revenue share,
• The Memory Enhancement segment significantly contributed to the market’s expansion in 2023, with over 26.4% of the market share,
• The growing awareness of mental health issues and the importance of overall well-being is leading to a shift towards adoption of these supplements as part of a holistic approach to mental wellness.

Regional Overview

The North America Brain Health Supplements market exhibited significant dominance in 2023, with 41.5% of revenue share. The North America market is witnessing significant growth fuelled by increasing awareness of cognitive wellness and a growing aging population. Market expansion is supported by the region's strong health and research infrastructure, allowing innovative formulations to be developed with a particular focus on brain needs. In this changing market landscape, regulatory scrutiny and concerns about effectiveness continue to pose significant challenges.

U.S. Market Overview

The market in the United States, with a valuation of USD 3.1 Billion in 2023, is projected to reach around USD 7.9 Billion by 2032. A significant Compound Annual Growth Rate (CAGR) of 11% from 2024 to 2032 is projected in this forecast. The U.S. market is experiencing robust growth fueled by increasing consumer awareness of cognitive well-being and a proactive approach to mental health. As the population ages and concerns about cognitive resonance rise, demand for these supplements is anticipated to increase in the near future. Key players are innovating with formulations and marketing strategies to cater to diverse consumer needs, further driving market expansion.

Product Overview

The Herbal Extract segment held the largest share of over 44.3% in 2023. The Product segment is divided into Natural Molecules (Acetyl-L-Carnitine, Alpha-GPC, Citicoline, DHA, Pre/Pro/Postbiotics, Others), Herbal Extract (Ginseng, Gingko Biloba, Curcumin, Others), and Vitamins & Minerals (Vitamin B, Vitamin C & E, Others). The Herbal Extract segment within the Global Brain Health Supplements market is witnessing notable growth due to increasing consumer preference for natural and plant-based solutions. These extracts have different cognitive benefits, including enhanced memory, focus, and overall brain functioning. For example, there is a common herbal supplement known for its potential to improve brain function and decrease the effects of aging that contains ginkgo biloba extract extracted from the leaves of the Ginkgo biloba tree. As demand for natural & holistic brain health solutions continues to rise, the Herbal Extract segment is poised for further expansion within the global market.

Application Overview

The Memory Enhancement application segment held a revenue share of 26.4% in 2023. Based on the Application, the market is segmented into Memory Enhancement, Attention & Focus, Sleep & Recovery, Stress & Anxiety, Depression & Mood, and Anti-aging & Longevity. The Memory Enhancement segment within the Global Brain Health Supplements market has witnessed exponential growth owing to the increasing awareness of cognitive health and the aging population. Consumers are looking for supplements that contain ingredients such as Ginkgo biloba, Bacopa 3 mgonnieri, and Omega fatty acids, which have been known to increase memory. For instance, NeuroFocus Plus, a popular brain health supplement, combines such ingredients to enhance memory, focus, and cognitive function. This segment's expansion is propelled by scientific research validating the efficacy of such compounds in improving memory and overall brain health. With the rising demand for solutions to combat cognitive decline, the Memory Enhancement segment is expected to continue thriving in the global market.

Key Trends

1. The rising global aging population is driving demand as individuals seek to maintain cognitive function and prevent age-related cognitive decline. Increased awareness of the importance of cognitive health & proactive measures to maintain it is leading to increased adoption of such supplements across all set of consumers .
2. Major players invest in R&D for innovative formulations with naturally occurring ingredients, such as adaptogens or nootropics, to improve memory function and general brain health.
3. The proliferation of online shopping channels and E-commerce platforms is raising availability these supplements in consumers worldwide.
4. There is a growing trend towards personalized & customized supplements tailored to individual needs and preferences, driven by technological advancements and consumer demand for targeted solutions.
5. Regulatory scrutiny is increasing, triggering market consolidation and favoring established players with robust quality assurance practices. This leads to a focus on transparency, quality control, and regulation compliance.
6. Companies are increasing their marketing efforts to distinguish products and develop brand loyalty by relying on endorsements from healthcare professionals, influential figures, or celebrities.

Premium Insights

The Global market is significantly influenced by the increasing prevalence of Alzheimer's and other dementias, particularly in the United States. With an estimated 6.5 million Americans aged 65 and older living with Alzheimer's dementia in 2022, and a projected increase in these numbers with advancing age, there is a growing awareness of the importance of cognitive health and the role of preventive measures. As the percentage of people affected by Alzheimer's dementia rises with age, reaching 33.2% among individuals aged 85 and older, there is a heightened demand for these supplements aimed at supporting cognitive function and delaying cognitive decline. Moreover, the acknowledgment that younger individuals can also develop Alzheimer's dementia underscores the need for proactive approaches to brain health across all age groups, further driving the demand for Brain Health Supplements globally.

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Market Dynamics

The global Brain Health Supplements market is influenced by the intricate nutritional requirements essential for optimal cognitive function, memory, and mood regulation. For instance, Natural Factors offers a comprehensive range of Brain Health Supplements such as omega 3 fatty acids, phosphatidylserine, and acetylcarnitine that are essential to promote the structure and function of neural cells, maintain optimal nerve system functions during one's life, and sustain mental energy all year round. Additionally, Three Brains® by Natural Factors addresses the head, heart, and gut interconnectedness, crucial for cognitive health, through its Higher Thoughts™ line. In line with the market's focus on holistic brain health solutions, this unique blend of antioxidants, phospholipids, and Omega-3 fatty acids is specifically designed to enhance normal cognitive and cardiovascular health.

The global market for Brain Health Supplements is propelled by recognizing nutrition's essential role in sustaining optimal cognitive function throughout every life stage. For example, NOW® offers a diverse range of high-quality supplements designed to nourish the brain and nervous system, enhancing cognitive wellness naturally. Key ingredients like Alpha GPC, Curcumin, Dopamine, Sunflower Lecithin, Magtein®, and Phosphatidyl Serine are meticulously chosen to support memory, mental acuity, positive mood, and nervous system function. The commitment to quality and purity of NOW® guarantees that consumers will be able to use trusted cognitive support formulations, backed by comprehensive testing in terms of efficacy and safety. With the growing preference for a comprehensive approach to brain health on the market, NOW®, which offers single nutrients and unique combinations suited to different consumer needs, is an important partner in healthy thinking.

Competitive Landscape

The Global market thrives amid growing concerns over cognitive well-being. Key players like Nutraceutical Corporation, Purelife Bioscience Co., Ltd., and HVMN Inc. dominate, leveraging extensive R&D and strategic partnerships. Established brands like Onnit Labs and Quincy Bioscience hold substantial market share, fortified by brand loyalty and diversified product portfolios. Intense competition fuels continuous product innovation, focusing on natural ingredients, personalized solutions, and clinical validation. Regulatory scrutiny and consumer education remain pivotal, shaping the competitive landscape of this burgeoning industry.

Recent Market Developments

Neuriva Launches 30-Day Brain Health Challenge

• In February 2024, Neuriva, a prominent brain health supplement from Reckitt, introduced the inaugural 30-Day Brain Health Challenge in its category. This challenge, an innovative addition to the Neuriva Brain Gym app, entails daily dedication to cognitive well-being through engaging activities and games, aiming to establish an enjoyable and informative brain health routine.

Natrol and Barry Collaboration

• In January 2024, Natrol and Barry collaborated to assist Americans in achieving their wellness objectives. This partnership focuses on providing resources and support to help individuals meet their health and wellness goals.