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Brain Health Supplements Market

Brain Health Supplements Market

Brain Health Supplements Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:

200

Base Year:

2023

Date

May - 2024

Format:

PDF XLS PPT

Report Code:

VMR-2488

Segments Covered
  • By Product By Product Natural Molecules, Herbal Extract, Vitamins & Minerals
  • By Application By Application Memory Enhancement, Attention & Focus, Sleep & Recovery, Stress & Anxiety, Depression & Mood, Anti-aging & Longevity
  • By Region By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Snapshot
Base YearBase Year: 2023
Forecast YearsForecast Years: 2024 - 2032
Historical YearsHistorical Years: 2018 - 2022
Revenue 2023Revenue 2023: USD 9.1 Billion
Revenue 2032Revenue 2032: USD 26.8 Billion
Revenue CAGRRevenue CAGR (2024 - 2032): 12.8%
Fastest Growing Region Fastest Growing Region (2024 - 2032) Asia Pacific
Largest Region Largest Region (2023): North America
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost) Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries) Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report Country/Region-specific Report
  • Go To Market Strategy Go To Market Strategy
  • Region Specific Market Dynamics Region Specific Market Dynamics
  • Region Level Market Share Region Level Market Share
  • Import Export Analysis Import Export Analysis
  • Production Analysis Production Analysis
  • Other Others Request Customization Speak To Analyst
Brain Health Supplements Market Share

The global Brain Health Supplements Market is valued at USD 9.1 Billion in 2023 and is projected to reach a value of USD 26.8 Billion by 2032 at a CAGR (Compound Annual Growth Rate) of 12.8% between 2024 and 2032.

Key Highlights of Brain Health Supplements Market

  • The North American region led the Brain Health Supplements market in 2023, with 41.5% of the total market share,
  • The Asia Pacific region is anticipated to register the fastest growth rate during the forecast period,
  • In 2023, the Herbal Extract segment took the lead in the market, contributing a 44.3% considerable revenue share,
  • The Memory Enhancement segment significantly contributed to the market’s expansion in 2023, with over 26.4% of the market share,
  • The growing awareness of mental health issues and the importance of overall well-being is leading to a shift towards Brain Health Supplements positioned as part of a holistic approach to mental wellness.

Brain Health Supplements Market Size, 2023 To 2032 (USD Billion)

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Brain Health Supplements Market: Regional Overview

The North America Brain Health Supplements market exhibited significant dominance in 2023, with 41.5% of revenue share. The North America Brain Health Supplements market is witnessing significant growth fuelled by increasing awareness of cognitive wellness and a growing aging population. With rising concerns about neurodegenerative diseases like Alzheimer's & dementia, consumers are increasingly turning to Brain Health Supplements to support cognitive function. Market expansion is supported by the region's strong health and research infrastructure, allowing innovative formulations to be developed with a particular focus on brain needs. In this changing market landscape, regulatory scrutiny and concerns about effectiveness continue to pose significant challenges.

U.S. Brain Health Supplements Market Overview

The Brain Health Supplements market in the United States, with a valuation of USD 3.1 Billion in 2023, is projected to reach around USD 7.9 Billion by 2032. A significant Compound Annual Growth Rate (CAGR) of 11% from 2024 to 2032 is projected in this forecast. The U.S. Brain Health Supplements market is experiencing robust growth fueled by increasing consumer awareness of cognitive well-being and a proactive approach to mental health. As the population ages and concerns about cognitive decline rise, demand for Brain Health Supplements rises. Key players are innovating with formulations and marketing strategies to cater to diverse consumer needs, further driving market expansion.

Brain Health Supplements Market: Product Overview

The Herbal Extract segment held the largest share of over 44.3% in 2023. The Product segment is divided into Natural Molecules (Acetyl-L-Carnitine, Alpha-GPC, Citicoline, DHA, Pre/Pro/Postbiotics, Others), Herbal Extract (Ginseng, Gingko Biloba, Curcumin, Others), and Vitamins & Minerals (Vitamin B, Vitamin C & E, Others). The Herbal Extract segment within the Global Brain Health Supplements market is witnessing notable growth due to increasing consumer preference for natural and plant-based solutions. These extracts have different cognitive benefits, including enhanced memory, focus, and overall brain functioning. For example, there is a common herbal supplement known for its potential to improve brain function and decrease the effects of aging that contains ginkgo biloba extract extracted from the leaves of the Ginkgo biloba tree. As demand for natural & holistic brain health solutions continues to rise, the Herbal Extract segment is poised for further expansion within the global market.

Brain Health Supplements Market: Application Overview

The Memory Enhancement application segment of the Brain Health Supplements industry held a revenue share of 26.4% in 2023. Based on the Application, the Brain Health Supplements market is segmented into Memory Enhancement, Attention & Focus, Sleep & Recovery, Stress & Anxiety, Depression & Mood, and Anti-aging & Longevity. The Memory Enhancement segment within the Global Brain Health Supplements market has witnessed exponential growth owing to the increasing awareness of cognitive health and the aging population. Consumers are looking for supplements that contain ingredients such as Ginkgo biloba, Bacopa 3 mgonnieri, and Omega fatty acids, which have been known to increase memory. For instance, NeuroFocus Plus, a popular brain health supplement, combines such ingredients to enhance memory, focus, and cognitive function. This segment's expansion is propelled by scientific research validating the efficacy of such compounds in improving memory and overall brain health. With the rising demand for solutions to combat cognitive decline, the Memory Enhancement segment is expected to continue thriving in the global market.

Key Trends

  1. The rising global aging population is driving demand for Brain Health Supplements as individuals seek to maintain cognitive function and prevent age-related cognitive decline.
  2. Increased awareness of the importance of cognitive health & proactive measures to maintain it is leading to increased adoption of Brain Health Supplements across demographics.
  3. Major players invest in R&D for innovative formulations with naturally occurring ingredients, such as adaptogens or nootropics, to improve memory function and general brain health.
  4. The proliferation of online shopping channels and E-commerce platforms is raising Brain Health Supplements availability in consumers worldwide. This is leading to a growth in the market.
  5. There is a growing trend towards personalized & customized supplements tailored to individual needs and preferences, driven by technological advancements and consumer demand for targeted solutions.
  6. Regulatory scrutiny is increasing, triggering market consolidation and favoring established players with robust quality assurance practices. This leads to a focus on transparency, quality control, and regulation compliance.
  7. Companies are increasing their marketing efforts to distinguish products and develop brand loyalty by relying on endorsements from healthcare professionals, influential figures, or celebrities.

Premium Insights

The Global Brain Health Supplements Market is significantly influenced by the increasing prevalence of Alzheimer's and other dementias, particularly in the United States. With an estimated 6.5 million Americans aged 65 and older living with Alzheimer's dementia in 2022, and a projected increase in these numbers with advancing age, there is a growing awareness of the importance of cognitive health and the role of preventive measures. As the percentage of people affected by Alzheimer's dementia rises with age, reaching 33.2% among individuals aged 85 and older, there is a heightened demand for Brain Health Supplements aimed at supporting cognitive function and delaying cognitive decline. Moreover, the acknowledgment that younger individuals can also develop Alzheimer's dementia underscores the need for proactive approaches to brain health across all age groups, further driving the demand for Brain Health Supplements globally.

Report Coverage & Deliverables

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Market Dynamics

The global Brain Health Supplements market is influenced by the intricate nutritional requirements essential for optimal cognitive function, memory, and mood regulation. For instance, Natural Factors offers a comprehensive range of Brain Health Supplements such as omega 3 fatty acids, phosphatidylserine, and acetylcarnitine that are essential to promote the structure and function of neural cells, maintain optimal nerve system functions during one's life, and sustain mental energy all year round. Additionally, Three Brains® by Natural Factors addresses the head, heart, and gut interconnectedness, crucial for cognitive health, through its Higher Thoughts™ line. In line with the market's focus on holistic brain health solutions, this unique blend of antioxidants, phospholipids, and Omega-3 fatty acids is specifically designed to enhance normal cognitive and cardiovascular health.

The global market for Brain Health Supplements is propelled by recognizing nutrition's essential role in sustaining optimal cognitive function throughout every life stage. For example, NOW® offers a diverse range of high-quality supplements designed to nourish the brain and nervous system, enhancing cognitive wellness naturally. Key ingredients like Alpha GPC, Curcumin, Dopamine, Sunflower Lecithin, Magtein®, and Phosphatidyl Serine are meticulously chosen to support memory, mental acuity, positive mood, and nervous system function. The commitment to quality and purity of NOW® guarantees that consumers will be able to use trusted cognitive support formulations, backed by comprehensive testing in terms of efficacy and safety. With the growing preference for a comprehensive approach to brain health on the market, NOW®, which offers single nutrients and unique combinations suited to different consumer needs, is an important partner in healthy thinking.

Competitive Landscape

The Global Brain Health Supplements market thrives amid growing concerns over cognitive well-being. Key players like Nutraceutical Corporation, Purelife Bioscience Co., Ltd., and HVMN Inc. dominate, leveraging extensive R&D and strategic partnerships. Established brands like Onnit Labs and Quincy Bioscience hold substantial market share, fortified by brand loyalty and diversified product portfolios. Intense competition fuels continuous product innovation, focusing on natural ingredients, personalized solutions, and clinical validation. Regulatory scrutiny and consumer education remain pivotal, shaping the competitive landscape of this burgeoning industry.

Recent Market Developments

Neuriva Launches 30-Day Brain Health Challenge

  • In February 2024, Neuriva, a prominent brain health supplement from Reckitt, introduced the inaugural 30-Day Brain Health Challenge in its category. This challenge, an innovative addition to the Neuriva Brain Gym app, entails daily dedication to cognitive well-being through engaging activities and games, aiming to establish an enjoyable and informative brain health routine.

Natrol and Barry Collaboration

  • In January 2024, Natrol and Barry collaborated to assist Americans in achieving their wellness objectives. This partnership focuses on providing resources and support to help individuals meet their health and wellness goals.

The global Brain Health Supplements market can be categorized as Product, Application, and Region.

Parameter Details
Segments Covered

By Product

  • Natural Molecules
    • Acetyl-L-Carnitine
    • Alpha-GPC
    • Citicoline
    • DHA
    • Pre/Pro/Postbiotics
    • Other Natural Molecules
  • Herbal Extract
    • Ginseng
    • Gingko Biloba
    • Curcumin
    • Other Herbal Extracts
  • Vitamins & Minerals
    • Vitamin B
    • Vitamin C & E
    • Other Vitamins & Minerals

By Application

  • Memory Enhancement
  • Attention & Focus
  • Sleep & Recovery
  • Stress & Anxiety
  • Depression & Mood
  • Anti-aging & Longevity

By Region

  • North America
    • U.S.
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Purelife Bioscience Co. Ltd. (China)
  • Natural Factors Nutritional Products (Canada)
  • NOW Foods (U.S.)
  • HVMN Inc. (U.S.)
  • Reckitt Benckiser Group PLC (UK)
  • Onnit Labs Inc. (U.S.)
  • Intelligent Labs (UK)
  • Accelerated Intelligence Inc. (UK)
  • Alternascript Inc. (U.S.)
  • Peak Nootropics (U.S.)
  • Natrol LLC (U.S.)
  • OLLY Vitamins & Supplements (U.S.)
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis
Pricing and purchase options Avail of customized purchase options to meet your exact research needs. Explore purchase options

FAQ
Frequently Asked Question
  • The global Brain Health Supplements valued at USD 9.1 Billion in 2023 and is expected to reach USD 26.8 Billion in 2032 growing at a CAGR of 12.8%.

  • The prominent players in the market are Purelife Bioscience Co. Ltd. (China), Natural Factors Nutritional Products (Canada), NOW Foods (U.S.), HVMN Inc. (U.S.), Reckitt Benckiser Group PLC (UK), Onnit Labs Inc. (U.S.), Intelligent Labs (UK), Accelerated Intelligence Inc. (UK), Alternascript Inc. (U.S.), Peak Nootropics (U.S.), Natrol LLC (U.S.), OLLY Vitamins & Supplements (U.S.).

  • The market is project to grow at a CAGR of 12.8% between 2024 and 2032.

  • The driving factors of the Brain Health Supplements include

  • North America was the leading regional segment of the Brain Health Supplements in 2023.