Press Release-In-Game Advertising Market to Reach Valuation of USD 12.35 Billion by 2028 – Rapid Growth of Mobile Games Drives the Market
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In-Game Advertising Market to Reach Valuation of USD 12.35 Billion by 2028 – Rapid Growth of Mobile Games Drives the Market
In terms of revenue, the Global In-Game Advertising Market is expected to reach USD 12.35 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 10.7% from 2022 to 2028.
Key Highlights from Report:
Market Dynamics:
The rapid growth of mobile games is anticipated to augment the development of the In-Game Advertising Market in the future. This is resultant of the increasing adoption of mobile games due to the penetration of different online multiplayer games and location-based games, which includes Pokémon Go, Player Unknowns Battle Ground, and Free Fire, among others, is one of the prime factors which are also expected to support the market growth. Furthermore, an extensive increase in gamers worldwide is further anticipated to boost the market's growth during the forecast period.
The outbreak of COVID-19 has positively influenced the market's growth due to an instance of lockdowns in numerous countries across the globe. Furthermore, lockdowns assisted in a subsequent increase in internet penetration during the pandemic owing to the severe restrictions inflicted by the government on social distancing to restrain the spread of the virus. As a result, people across the globe increasingly splurge on various games at home to reduce time, favoring different companies to switch their advertising budget to gaming platforms.
North America held the most significant shares in 2021. China had the largest share in APAC for the In-Game Advertising Market. This share is attributable to enormous investment in online advertising in this region, which is anticipated to fuel the market's growth. In addition, the increasing internet penetration in this region is further expected to bolster the regional market's growth during the forecast period. There is also a significant demand for social and mobile games.
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In-Game Advertising Market to Reach Valuation of USD 12.35 Billion by 2028 – Rapid Growth of Mobile Games Drives the Market
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