In terms of revenue, the Global In-Game Advertising Market is expected to reach USD 12.35 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 10.7% from 2022 to 2028.
Key Highlights from Report:
- The Static Ads sub-segment held a significant share in 2021. This share is attributed to the Static Ads used by promoters when it needs to raise brand awareness and reach a vast audience. The benefit of integrating Static Ads into advertisement campaigns is that it is broadly acquired by all artworks and is simple to obtain since it does not require much technical or creative expertise.
- The PC/Laptop sub-segment is expected to grow at a considerable Compound Annual Growth Rate (CAGR) during the forecast period. This growth is because the online games have high graphic resolutions and are available on PC/Laptop; the significant number of PC/laptop games being played by gamers across the world increases the users' experience when playing these games and is one of the crucial reasons the PC/Laptop sub-segment of the market is anticipated as influencing.
- Asia Pacific is expected to grow at the fastest Compound Annual Growth Rate (CAGR) during the forecast period. China accounted for the largest share in APAC in 2021. This growth is attributable to the increasing availability of free mobile/ PC games using In-Game Advertising to increase revenues. In addition, In-Game Advertising integrated with Smartphone/ PC games serves the location tracking features.
The rapid growth of mobile games is anticipated to augment the development of the In-Game Advertising Market in the future. This is resultant of the increasing adoption of mobile games due to the penetration of different online multiplayer games and location-based games, which includes Pokémon Go, Player Unknowns Battle Ground, and Free Fire, among others, is one of the prime factors which are also expected to support the market growth. Furthermore, an extensive increase in gamers worldwide is further anticipated to boost the market's growth during the forecast period.
The outbreak of COVID-19 has positively influenced the market's growth due to an instance of lockdowns in numerous countries across the globe. Furthermore, lockdowns assisted in a subsequent increase in internet penetration during the pandemic owing to the severe restrictions inflicted by the government on social distancing to restrain the spread of the virus. As a result, people across the globe increasingly splurge on various games at home to reduce time, favoring different companies to switch their advertising budget to gaming platforms.
North America held the most significant shares in 2021. China had the largest share in APAC for the In-Game Advertising Market. This share is attributable to enormous investment in online advertising in this region, which is anticipated to fuel the market's growth. In addition, the increasing internet penetration in this region is further expected to bolster the regional market's growth during the forecast period. There is also a significant demand for social and mobile games.