Market Snapshot

Organic Fruits And Vegetables Market: By Product Type, End-Use, and Region

Market Synopsis:

Global Organic Fruits And Vegetables Market is valued at USD 39.45 Billion in 2021 and estimated to reach a value of USD 68.50 Billion by 2028 at a CAGR of 8.2% during the forecast period, 2022–2028.

Organic produce has been found by many studies to contain higher levels of certain nutrients, such as antioxidants and vitamins. Some research also suggests that organic produce contains lower amounts of pesticide residue than conventionally grown produce. This is because organic farmers are not allowed to use the chemicals routinely used by conventional growers. Many people buy organic because they believe that it is healthier for humans and better for the environment. There has been a dramatic increase in the number of stores carrying organic food products. This trend can partially be attributed to consumers demanding more organics – which means manufacturers have to produce them if they want to stay in business.

Shifting Preferences from Regular to Organic is Projected to Drive Growth of Organic Fruits and Vegetables

Organic fruits and vegetables are becoming popular with the public. Between 2010 and 2020, the volume of organic food sold around the globe increased by 400%. The demand for organic foods is growing rapidly because consumers perceive that they have health benefits. In line with this, large companies have developed their own version of organic products to meet that demand. Products may be labeled as "organic" or may be labeled with a logo or brand name to indicate that it meets specific guidelines established by a standard-setting agency (e.g., USDA Organic or Food Alliance Certified).

The growth in demand for organic produce has led farmers to switch from traditional methods of farming to organic methods. production of organically raised animals also has increased in the U.S. Organic farms tend to produce less than traditional farming, and demand for their products is high, despite price premiums of 200% or more over conventionally-sourced foods. This means that organic farmers can't always supply all the organic food that consumers want.

Market Segmentation:

Global Organic Fruits And Vegetables market is segmented by product type (organic fruit and organic vegetable), form (fresh and frozen), end user (residential, and commercial) and region. North America is projected to dominate the market, which is followed by Europe. Asia Pacific is expected to continue to enjoying fastest growth to rapidly growing adoption of healthier lifestyle and changing eating habits. On the other hand, vegetables segment is likely to continue holding its prominence over the market during the forecast period.

By Type, Vegetables to Lead Organic fruits and Vegetables Market

With the high-speed lifestyle of urbanization, people are becoming more and more health conscious. Many studies have shown that organic vegetables are high in antioxidants, which can help fight against cancer; high in fiber which increases energy; high iron content which boosts fatigue recovery ability; high protein content that improves athletic performance, high potassium level which regulates blood pressure. Such characteristics make organic vegetables become very popular among consumers. More and more people want to eat healthy foods with rich benefits. High demand for organic vegetables also makes a lot of farmers into the production line to increase the amount of production capacity for this kind of products.

North America to Remain the Largest Consumer of Organic Fruits and Vegetables

The trade in organic food has expanded significantly in recent years, with supermarkets around the world stocking an increasing variety of organically grown vegetables and fruit. A new FAO study shows that North America is by far the major market for organic fruits and vegetables. In 2019, more than half of imports to this region originated from only three countries: Mexico, Chile and China. Europe was by far the biggest regional importer of organic produce, followed by Asia-Pacific and North America. This information comes from a new FAO report entitled 'Organic Agriculture - Global Market Trends & Emerging Opportunities to 2020'.

The US is dominating the regional market by holding more than 70% share of the market. The demand for organic fruit has increased significantly due to health concerns among US consumers. Moreover, the producers are engaged in increasing their production capacity to meet the growing domestic demand. US organically grown produce, including fruit & vegetables account for 14% of overall fruits and vegetables market share this increasing number is likely to be resulting from increasing support from government who have introduced new policies encouraging the development of an economically viable system for US growers to supply certified organic produce (FAO 2019).

Key Players:

DMH Ingredients, CSC Brands LP (Campbell Soup Company), H.J. Heinz Company, Juices International Pty. Ltd., General Mills, Inc., Organic Valley Family of Farms, Activz, Z Natural Foods, LLC., Green Organic Vegetable Inc., The Whitewave Foods Company, and Iceland Foods Ltd.

The report scope can be bifurcated as follows:

• Product Type
  • Organic Fruits
  • Organic Vegetables