The Organic Fruits & Vegetables Market is expected to reach USD 68.50 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 8.2% from 2022 to 2028. Factors such as increasing awareness about the health benefits of organic products, affordable prices of organic products, and easy availability of these products are boosting the growth of the Organic Fruits & Vegetables Market in coming years. On the other side, undefined regulatory guidelines for organic produce are impeding the growth of the Organic Fruits & Vegetables Market. However, increasing demand for organically farmed ingredients and rising investments by small and mid-scale food product manufacturers are expected to provide various growth opportunities for the organic fruits & vegetable market in the near future.
- The organic fruits segment accounted to hold substantial market share in 2021 owing to the extensive benefits of fruits consumption in people, it is providing various healthy habits. These fruits contain carbohydrates, vitamins and are low in fat. All these factors are responsible for influencing the high demand for organic fruits in the market in the coming few years.
- Fresh from the segment is anticipated to grow at a steady rate over the forecast period. Direct food consumption is mostly preferable by consumers to processed food, thus, it increases the high demand for segmental growth of the organic fruits & vegetable market in the coming years.
- North America projected to hold the largest market share in 2021. The availability of these organic products in the retail store is high, thus, it is responsible for fuelling the growth of the organic fruits & vegetable market in this region.
The major players involved in the development of Organic Fruits & Vegetables Market are DMH Ingredients, CSC Brands LP (Campbell Soup Company), H.J. Heinz Company, Juices International Pty. Ltd., General Mills, Inc., Organic Valley Family of Farms, Activz, Z Natural Foods, LLC., Green Organic Vegetable Inc., The Whitewave Foods Company, and Iceland Foods Ltd..
Various farmers are changing their minds to develop organic produce because of its health benefits and high demand. In this regard, many farmers invest half of their land for organic farming. According to FiBL (Research Institute of Organic Agriculture), in Europe, the shared organic farming area from the total farmland has been increased by 3.2%. Also, in Latin America, it has been increased by 2.09%. In addition, the various regional authorities have started funding for organic farming to convert conventional farming into organic farming. This is also the key reason to bolster the growth of the Organic Fruits & Vegetables Market in the years to come. Furthermore, increasing concerns regarding health and environment and rapid urbanization are accelerated to augment the growth of the organic fruits & vegetable market in the coming years.
COVID Impact Analysis:
The COVID-19 outbreak has affected various industries worldwide and it also affected the organic fruits and vegetable market. Governments across the world implemented strict lockdown measures and social distancing norms in order to restrict the swift spread of the pandemic. This is impacted by the availability of labor at the manufacturing units. In addition, the economic crisis after the pandemic might lead to a significant delay in the commercial roll-out of the sand control solutions market. Furthermore, disturbed transportation due to frequent lookdown practices has majorly affected the growth of the organic fruits & vegetable market. Moreover, farmers faced lots of problems related to the availability of fertilizers and agrochemicals which creates obstacles in the development of organic fruits and vegetables. Hence, various market players faced numerous challenges as disruptions in the supply chain were observed. However, things will improve in the second half of 2022 as more supplies will come online.