Food Authenticity Testing Market

The global Food Authenticity Testing Market is valued at USD 8.39 Billion in 2024 and is projected to reach a value of USD 15.4 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 5.69% between 2025 and 2035.

Premium Insights

The Food Authenticity Testing market is driven by the increasing global awareness and concern about food safety and authenticity. Consumers are becoming more aware of the importance of accurate information about the origin, composition, and quality of the food they consume. Recent high-profile cases of food fraud and contamination have further increased this awareness and caused a shift in consumer behavior, with a higher demand for transparent and trustworthy food products. As a result, the food supply chain, from production to retail, is now in need of robust authenticity testing methods.

• Food manufacturers, retailers, and regulatory bodies are adopting advanced testing technologies like DNA analysis and spectroscopy to ensure the truthfulness of food product claims, prevent fraud, and comply with strict food safety and labeling regulations. The market is offering innovative testing solutions, which contribute to the growth and development of the Food Authenticity Testing market,
• Europe generated more than 36.5% of revenue share in 2024,
• The Asia Pacific area is expected to grow at the quickest rate from 2025 to 2035,
• Meat Specification segment accounted for the largest market growth. It contributed over 27.2% of the total revenue share in 2024
• The PCR-Based segment revealed the most significant market growth, contributing more than 41.5% of the total revenue share in 2024
• The Processed Foods segment accounts for the largest market share of 40.3% in 2024.

Economic Insights

The growth trajectory of the Food Authenticity Testing market is influenced by a complex set of economic factors. The market is expanding due to increasing global concerns about food safety and authenticity, which are prompting industries to invest in advanced testing solutions. Moreover, governments worldwide have imposed strict regulations on food safety and labeling, leading to a higher demand for authenticity testing services and driving economic growth in the sector. The markets economic dynamics are also affected by the globalization of the food trade, as companies strive to ensure the quality and origin of their products in a globally connected supply chain. As consumer awareness increases and preferences shift towards specialty and organic foods, there is an economic incentive for companies to invest in technologies that can verify the authenticity of these products.

Top Market Trends

• Increasing consumer awareness and demand for food safety and authenticity: The rising consciousness among consumers regarding the significance of food safety and genuineness, along with their willingness to pay extra for reliable products, is fueling the need for food authenticity testing services.
• Growing global food trade: As the global food trade expands, the food supply chain becomes increasingly intricate and varied. Consequently, it becomes more challenging to trace the origin of food products and detect any instances of fraud or adulteration. Implementing food authenticity testing can effectively safeguard the safety and genuineness of food products throughout the worldwide food supply chain.
• Technological advancements: The wider utilization of food authenticity testing services by food businesses and government agencies is being facilitated by the increased accuracy, affordability, and accessibility brought about by technological advancements in this field.
• Increasing use of blockchain technology: New food traceability systems are being developed using blockchain technology to monitor the movement of food products in the supply chain. The utilization of this technology aids in safeguarding against food fraud and adulteration, while also simplifying the identification of contamination sources during food safety recalls.
• Adoption of Portable Testing Devices: There has been an increasing demand for portable and fast testing devices. These devices enable on-site testing, making it easier and more convenient to conduct authenticity checks along the supply chain.

Market Segmentation

The Global Food Authenticity Testing Market is segregated into the segments as mentioned below:

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Based on the Target Testing Type

Meat Specification holds the largest share

The Meat specification testing market dominates the Food Authenticity Testing market because meat is highly susceptible to being counterfeited or adulterated, making it necessary to ensure accurate labeling and quality standards. This type of testing includes species identification to prevent deception and comply with dietary restrictions. It also involves analyzing the meat content to prevent contamination with cheaper ingredients and determining the origin to ensure regulatory compliance.

Based on Technology

The PCR-Based will dominate the market during the Forecast Period

PCR-based testing is expected to dominate the Food Authenticity Testing market due to its highly sensitive and accurate DNA detection technology. This method is versatile and can detect a wide range of adulterants in food products, including meat speciation, GMOs, allergens, foodborne pathogens, and undisclosed ingredients. The popularity of PCR-based testing is driven by several advantages, such as its high sensitivity and accuracy, the ability to detect even small amounts of adulterants, its versatility in creating tests for various adulterants, and its increasing affordability as the technology becomes more widely adopted.

Based on Food Tested

Processed Foods will account for the Largest Market Share

The Food Authenticity Testing market is expected to be dominated by Processed Foods. These complex products, which include various ingredients such as meat, dairy, fruits, vegetables, and grains, are particularly vulnerable to fraudulent practices and adulteration. The growing demand for food authenticity testing in the processed food market is driven by factors such as increased consumer awareness of food safety and authenticity, the expansion of the global food trade, rising demand for specialty processed food products like organic and gluten-free foods, and the implementation of strict food safety and labeling regulations.

Based on Region

Europe will lead the market in the Forecast Time

Europe is expected to become dominant in the Food Authenticity Testing market due to it is the heightened awareness among European consumers of the importance of food safety and authenticity. Europes stringent food safety and labeling regulations contribute to its leadership, as compliance with these regulations is crucial for food businesses looking to sell their products in the market. The region is also home to many large food companies that actively invest in food authenticity testing technologies to ensure the safety and quality of their products.

Competitive Landscape

The market for Food Authenticity Testing is highly competitive, key players are competing to establish their positions through various strategies such as mergers, acquisitions, partnerships, and product advancements. Leading companies focus on expanding their range of products, incorporating advanced technologies, and expanding their presence globally. The competition is influenced by factors like advancements in testing methods, growing consumer awareness about food safety, strict regulations, and the globalization of the food supply chain.

The players in the global Food Authenticity Testing market include SGS S.A. (Switzerland) among others.

Recent Market Developments

• Eurofins GeneScan Technologies GmbH and UgenTec have formed a partnership to create assay plugins for Eurofins GeneScan Technologies’ molecular biology kits. These plugins will be incorporated into UgenTec’s FastFinder software platform, allowing Eurofins to efficiently analyze and report results for their assays. This collaboration aims to ensure rapid sample-to-result times in food, feed, and seed testing by enabling Eurofins to implement their assays on a larger scale.

Segmentation of the Global Food Authenticity Testing Market