Sneakers Market

The global Sneakers Market is valued at USD 76.1 Billion in 2023 and is projected to reach a value of USD 120.16 Billion by 2032 at a CAGR (Compound Annual Growth Rate) of 5.22% between 2024 and 2032.

Key highlights of Sneakers Market

• North America dominated the market in 2023, obtaining the largest revenue share of more than 45.4%,
• In 2023, the Asia Pacific region had a substantial market share and will witness remarkable growth during the forecast period,
• Mid-Top Sneakers segment dominated the market with the largest market share in 2023,
• The Men segment continued to assert its dominance by Application, capturing the largest market share of 55.2% in 2023,
• Online dominated the market with a significant market share in 2023,
• Sneaker firms are adopting eco-friendly methods in response to the growing relevance of sustainability and ethical considerations in consumer choices for customers who actually care about the environment and influence their purchase decisions.

Sneakers Market: Regional Overview

North America Dominated Sales with a 45.4% share in 2023. North America is attributed to various factors, such as a strong sportswear culture, high disposable incomes, and a keen interest in fashion and lifestyle trends. North America maintains its leading position with major sneaker brands headquartered in the region and is supported by extensive retail infrastructure and a thriving e-commerce ecosystem. For instance, in 2024, Adidas announced the commencement of its third sale of Yeezy sneakers; this sale includes sneakers sold directly by Adidas in North America, featuring blue square pins endorsed by Robert Kraft's Foundation to Combat Antisemitism, symbolizing solidarity in the fight against antisemitism.

U.S. Sneakers Market Overview

The U.S. Sneakers market, valued at USD 23.65 Billion in 2023 to USD 38.63 Billion in 2032, is anticipated to grow at a CAGR of 5.6% from 2024 to 2032. The main factors influencing customer preferences for the U.S. Sneakers market are sustainability, streetwear aesthetics, and athletic performance. The rise of social media influence and e-commerce has had a significant impact on how shoes are marketed and sold, with collaborations and special releases generating a lot of interest and demand. With a diverse consumer base and a strong culture of sports and fashion, the U.S. Sneakers market is characterized by a constant influx of new trends and innovations. Significant players like Nike, Adidas, and Puma dominate the market with innovative designs, celebrity endorsements, and extensive marketing campaigns. Additionally, athleisure trends have blurred the lines between fashion and sportswear, increasing demand for versatile and stylish sneakers suitable for casual and active lifestyles.

The global Sneakers market can be categorized as Product Type, End User, Distribution Channel, and Region.

Sneakers Market: Product Type Overview

In 2023, the Mid-Top Sneakers segment dominated the largest market share. The Sneakers market, segmented by product type, includes Low-Top Sneakers, Mid-Top Sneakers, and High-Top Sneakers. The popularity of the Mid-Top Sneakers segment stems from its versatile design, offering a balance between ankle support and freedom of movement, appealing to a broad spectrum of consumers. Mid-top sneakers are recognized for their ability to combine fashion and utility, making them suitable for both casual and sports attire widely used in the Sneakers market. Rising awareness of health and fitness is driving increased demand, particularly in emerging markets, while their origins in sports like tennis and basketball have expanded to include popularity among skaters. Anticipated innovations and enhanced comfort are expected further to fuel demand for mid-top sneakers in the foreseeable future.

Sneakers Market: End User Overview

In 2023, the men's segment accounted for the largest market share at 55.2%. The end-user segment is divided into Men, Women, and Kids. Sneakers provide comfort, style, and adaptability for a range of settings, from casual trips to workout routines, sneakers have become a wardrobe essential for guys. Men's demand for sneakers spans multiple categories, including athletic performance, casual wear, and collector's items, reflecting diverse preferences and priorities. Brands and retailers strategically cater to this segment by offering various designs, technologies, and collaborations tailored to meet male consumers' evolving needs and tastes.

Sneakers Market: Distribution Channel Overview

The Online segment accounted for a significant market share in 2023. The Distribution Channel segment is divided into department stores, specialty stores, online stores, and others. A growing number of people are buying sneakers through digital channels and e-commerce platforms due to reasons including accessibility, convenience, and the rising popularity of online shopping. Customers now have more options and flexibility when it comes to buying shoes from the comfort of their homes thanks to the growth of online platforms and sneaker marketplaces that offer a broad selection of brands and styles. In addition, the COVID-19 pandemic hastened the acceptance of online shopping, which has resulted in a sharp increase in shoe sales.

Key Trends

• There is a growing emphasis on sustainability, with brands increasingly incorporating eco-friendly materials and production processes to appeal to environmentally conscious consumers.
• The booming resale market for sneakers, facilitated by online platforms and sneaker marketplaces, marks a key trend enduring appeal of rare and exclusive footwear releases, driving a secondary market economy fueled by collector culture and sneaker enthusiasts.
• The growth of online platforms fuels the Sneakers market by providing consumers worldwide with convenient access to diverse brands and styles, facilitating seamless transactions, fostering community engagement, and enabling brands to reach broader audiences beyond traditional retail channels.

Premium Insights

The continual innovation and technological advancements in sneaker design and materials catering to consumers' desire for comfort and performance drive the Sneakers market. Moreover, celebrity endorsements, collaborations, and social media amplification contribute to the hype and desirability surrounding specific sneaker releases, driving consumer demand and market growth. The Sneakers market faced significant challenges due to the COVID-19 pandemic, as strict lockdowns halted production units and led to a steep decline in sales amidst plummeting global demand. For instance, Nike, which was mainly affected, reportedly incurred a $17 billion loss in market valuation, primarily attributed to the closure of retail stores, incredibly impactful in China, a key market for the brand. Sneakers, widely used in sports and as daily casual wear, saw a notable decrease in demand, impacting major players like Adidas Inc. and Puma AG, which reported substantial losses in 2020. The pandemic also disrupted release schedules, delaying launches of sought-after products like Jordans. In response, companies are exploring sustainable materials in production processes, given the sneakers' significant environmental footprint, averaging around 14 kg of CO2 emissions per pair. Amid these challenges, many companies shifted their focus to online platforms to maintain sales and engage with consumers, reflecting a broader trend toward digital retail during the pandemic.

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Market Dynamics

The increasing consumer preference for sneakers that offer both comfort and innovative features as individuals lead more active lifestyles and prioritize comfort in their everyday wear

Sneaker brands are responding to this demand by incorporating advanced cushioning technologies, ergonomic designs, and breathable materials into their products, enhancing comfort and performance. Moreover, consumers are drawn to sneakers with cutting-edge features such as lightweight construction, responsive cushioning, and customizable fit options, seeking footwear that looks good and provides superior functionality. This driver influences purchasing decisions, driving consumers towards brands that prioritize comfort and innovation, thereby shaping the trends and preferences in the Sneakers market.

The pervasive influence of sports and athletic lifestyles is a market driver in the Sneakers industry because it extends beyond just performance wear, influencing everyday fashion choices

People don't just wear sneakers for sports activities; they incorporate them into their daily outfits as a fashion statement. The influence of sports culture on fashion trends has led to a growing demand for sneakers that offer functionality and performance and align with current styles and aesthetics. As a result, brands are compelled to create designs that cater to athletes' performance needs and consumers' fashion preferences, driving innovation and diversification within the Sneakers market. Furthermore, the impact of celebrity partnerships and endorsements is a major factor in increasing consumer interest in and demand for particular sneaker styles. When high-profile figures and fashion icons endorse or collaborate with sneaker brands, it generates hype, increases desirability, and drives sales, influencing consumer purchasing decisions and market trends.

The growing focus on sustainability presents an opportunity for brands in the Sneakers market to distinguish themselves and appeal to environmentally conscious consumers

Using eco-friendly materials, reducing waste, and employing ethical production techniques are few examples of how brands can integrate sustainable practices throughout their supply chain to show their dedication to environmental management and match with consumers' values. This differentiation attracts environmentally conscious consumers who prioritize sustainability and allows brands to tap into a growing market segment. Moreover, showcasing sustainability initiatives can enhance brand reputation and loyalty as consumers increasingly seek transparency and accountability from the companies they support.

Competitive Landscape

The Sneakers market is highly competitive, characterized by a diverse array of players to establish dominance in this burgeoning industry. Well-known companies like Puma, Adidas, and Nike are still accountable due to their creative designs, partnerships with celebrities, and aggressive marketing campaigns. But newcomers like Allbirds and Veja are gaining ground by focusing on sustainability and moral production methods, which appeals to customers who care about the environment. Additionally, the resale market, led by platforms like StockX and GOAT, has surged, offering a secondary marketplace for coveted limited-edition releases and vintage kicks. Competition is fiercer as consumer preferences shift toward comfort, performance, and style. As a result, companies must constantly innovate and broaden their product offerings to gain market share and remain relevant in this highly competitive environment.

The key players in the global Sneakers market include - Nike Inc. (U.S.), Adidas AG (Germany), New Balance Athletics Inc. (U.S.), ASICS Corp. (Japan), Kering SA (France), Skechers Inc. (U.S.), Under Armour Inc. (U.S.), VF Corp. (U.S.), Puma SE (Germany), Relaxo Footwears Limited (India) among others.

Recent Market Developments

• In 2023, Puma and Yuga Labs' Web3 brand 10KTF worked to create a limited-edition line of NFT sneakers. Artist Alexander John created the 2,000 pairs of the exclusive "Grailed PUMA Slipstream" sneakers.
• In February 2023, Fila and Paramount Global's retailing business collaborated to introduce a limited-edition shoe line called "Fila x Rock's Modern Life," which was inspired by the characters from Nickelodeon's "Rocko's Modern Life."
• In January 2023, New Balance launched the "Rewards Come to Those Who Run" U.K. New Year's running campaign to encourage runners of all skill levels. Through a collaboration with the internet tracking software Strava, the campaign urged runners to run 30 km monthly to unlock various rewards.
• In July 2022, Adidas AG and Guccio Gucci S.p.A. were scheduled to debut their much-awaited shoe line featuring the Gazelle silhouette.
• In March 2022, the official launch of Lululemon's shoe collection was disclosed. The lifestyle brand declared that it intended to launch four distinct shoe iterations, the first of which would be the Blissfeel shoe version.