Sneaker Industry Spotlight: ESPN & Adidas Unveil Retro Basketball Sneaker Collaboration

Vantage Market Research

Mar 21, 2024

In a thrilling collaboration blending 90s nostalgia with sports culture, ESPN and adidas proudly unveil the ESPN Top Ten 2000, a tribute to basketball's golden era and the pinnacle of sports commentary. This reimagined version of the iconic adidas Top Ten 2000, originally launched in 1996, will be available for purchase on starting March 15 at a price of 0.

"This collaboration aims to ignite a new passion among basketball enthusiasts," expressed Seth Ader, Vice President of Brand Marketing at ESPN. "The shoe commemorates a time when basketball reached its zenith, paying homage to the dynamic partnership between adidas and ESPN, two brands that continue to shape the landscape of sports and culture."

The distinctive colorway of the ESPN Top Ten 2000 draws inspiration from ESPN's iconic "breaking news ticker tape," with red stripes adorning the design. Sapphire accents celebrate ESPN's upcoming 45th anniversary, while gold embroidery highlights basketball's golden age and the legendary players who defined the sport.

This unveiling underscores the expanding allure of sneakers, transcending their traditional role as mere footwear to become a cultural phenomenon deeply ingrained in people's lives. The meteoric rise of sneakers has broken age barriers, seamlessly integrating into diverse lifestyles worldwide, serving as symbols of style, self-expression, and cultural significance.

In addition to this collaboration, former President Donald Trump made headlines on February 16, 2024, by announcing his attendance at Sneaker Con in Philadelphia the following day. Despite facing legal challenges, his appearance stirred significant interest. Notably, a limited release of Trump-themed sneakers, priced at 9 with only 1,000 pairs available, sold out in under two hours during the pre-sale, featuring a gold leather upper and a US flag on the collar.

The global sneaker market, valued at USD 76.1 billion in 2023, is projected to witness a compound annual growth rate (CAGR) of 5.22% from 2023 to 2032. The proliferation of online platforms serves as a major driver of the industry's growth, heightening awareness within the sneaker community and contributing to its remarkable expansion.

Sneakers Market Size, Share & Trends Analysis Report by Product Type (Low-Top Sneakers, Mid-Top Sneakers, High-Top Sneakers) by End-User (Men, Women, Kids) by Distribution Channel (Department Store, Specialty Stores, Online, Others) by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Industry Assessment (2018 - 2023) & Forecast (2024 - 2032)