Oral Care Market

Global Oral Care Market

Oral Care Market- By Product, Product Type, and Application and Region.

Market overview:

The global Oral Care Market is valued at USD 42.45 Billion in 2024 and is projected to reach a value of USD 86.8 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 6.75% between 2025 and 2035.

The expanding number of practicing dentists, the rising frequency of oral illnesses, and technological improvements are the primary drivers of market expansion in the Oral Care industry. People's growing awareness of cosmetic oral treatment aids in improving aesthetics and preserving fresh breath, which is also one of the major causes driving up demand for Oral Care products. People are increasingly turning to cosmetic whitening treatments to improve their teeth aesthetics.

Additionally, the availability of private/small clinics with oral dispensaries is one of the factors driving Oral Care sales. There has been a significant increase in the number of oral-related medical disorders in recent years. Oral diseases are the fourth most expensive disorders to treat in underdeveloped countries, according to the WHO. Preventative Oral Care solutions have become a viable alternative to medication as the incidence of oral diseases has increased.

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Furthermore, rising Oral Care spending is paving the road for the Oral Care market to expand. However, a surge in competitive pricing and a lack of consumer awareness of technological developments are impeding the Oral Care or oral hygiene market's growth. Product recalls in the Oral Care industry, on the other hand, are projected to limit the market's growth. Furthermore, the negative effects of teeth whitening solutions offer a significant barrier to the market's expansion.

Market Segmentation:

The Oral Care Market is segmented on the basis of By Product, By Product Type, and By Application. Based on product, the market is segmented as Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, and Oral Accessories. Based on product type, the market is segmented as Countertop and Cordless. Based on application, the market is segmented as Home and Dentistry.

Based on Product:

Based on product, the market is segmented as Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, and Oral Accessories. In 2024, toothbrushes had the biggest market share and are expected to increase at the quickest rate throughout the forecast period. The emergence of improved devices, such as electric and battery-powered toothbrushes, has largely contributed to this. These products have additional features like entire mouth cleaning and several modes of use, such as deep clean, everyday clean, tongue cleaning, whitening, and massage. These items have made a significant contribution to the users' overall oral health. To meet the needs of adults and children, toothbrushes with different styles are available on the market. Realme and Xiaomi, two businesses in India, recently developed electronic toothbrushes.

Based on Product Type:

Based on product type, the market is segmented as Countertop and Cordless. In 2021, the cordless segment had the biggest market share. Driven by the rising use of at-home applications, the segment is also expected to be the fastest growing during the forecast period. Furthermore, these gadgets are portable, simple to use and transport, and are less expensive than countertop versions. The growth of this market is also influenced by technological advancements in these gadgets. End-users like improvements in the design and functions of oral irrigators, which increases their adoption. However, throughout the projected period, the countertop oral irrigator segment is expected to increase gradually. This is due to the fact that these devices do not require charging and can typically operate for longer periods of time on a single water tank than portable models.

Asia Pacific is Projected to Grow at the Highest CAGR During the Forecast Period

In terms of region, with more than 39% share, Asia-Pacific is projected to lead the Oral Care market. This is because people in this area are becoming more conscious of oral hygiene and overall oral health. Furthermore, due to the rising frequency of oral problems in countries such as India, the Asia-Pacific Oral Care market is expected to grow.

However, in the Oral Care market, North America is also the fastest expanding area. Because of the surge in disposable money in developed countries, such as the United States, individuals are selecting freshly manufactured Oral Care items, such as novel Oral Care products. In addition, the availability of skilled oral hygienists in the United States is expected to stimulate demand for Oral Care products.

Competitive Landscape:

The key players in the Global Oral Care Market include- Procter & Gamble Company, Johnson & Johnson Services Inc., Colgate-Palmolive Company, GlaxoSmithKline PLC, Church & Dwight Co. Inc., Dr. Fresh LLC, Dentaid, Lion Corporation, Sunstar Suisse S.A. and others.

• December 2024, Thumbay Dental Hospital in collaboration with the Ajman Private Education Affair Office launched a large-scale Oral Health awareness and Screening Drive targeting 85,000 children aged 5 to 14 years across the Northern Emirates. This initiative offers free oral health screenings and consultations to primary and secondary school students in private schools.
• December 2024, First Response Healthcare (FRH), a pioneer in at-home medical service, launched an innovative Dentist At-Home Service, revolutionizing oral healthcare accessibility in the United Arab Emirates. The new service brings high-quality, licensed dental care directly to patients' homes,

Segmentation of the Global Oral Care Market: