Oral Care Market
Oral Care Market Global Industry Assessment & Forecast
- By Product Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, Dental Accessories
- By Product Type Countertop, Cordless
- By Application Home, Dentistry
- By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
|Forecast Years:||2022 - 2028|
|Historical Years:||2016 - 2021|
|Revenue 2021:||USD 32.1 Billion|
|Revenue 2028:||USD 44.5 Billion|
|Revenue CAGR (2022 - 2028):||5.6%|
|Fastest Growing Region (2022 - 2028)||Asia Pacific|
|Largest Region (2021):||Asia Pacific|
- Cross-segment Market Size and Analysis for Mentioned Segments
- Additional Company Profiles (Upto 5 With No Cost)
- Additional Countries (Apart From Mentioned Countries)
- Country/Region-specific Report
- Go To Market Strategy
- Region Specific Market Dynamics
- Region Level Market Share
- Import Export Analysis
- Production Analysis
- Others Request Customization Speak To Analyst
Global Oral Care Market
Oral Care Market- By Product, Product Type, and Application and Region.
The Global Oral Care Market is valued at USD 32.1 Billion in the year 2021 and is expected to reach a value of USD 44.5 Billion by the year 2028. The Global Market is anticipated to grow exhibiting a Compound Annual Growth Rate (CAGR) of 5.6% over the forecast period.
Oral Care Market Size, 2021 To 2028 (USD Billion)
The expanding number of practicing dentists, the rising frequency of oral illnesses, and technological improvements are the primary drivers of market expansion in the Oral Care industry. People's growing awareness of cosmetic oral treatment aids in improving aesthetics and preserving fresh breath, which is also one of the major causes driving up demand for Oral Care products. People are increasingly turning to cosmetic whitening treatments to improve their teeth aesthetics.
Additionally, the availability of private/small clinics with oral dispensaries is one of the factors driving Oral Care sales. There has been a significant increase in the number of oral-related medical disorders in recent years. Oral diseases are the fourth most expensive disorders to treat in underdeveloped countries, according to the WHO. Preventative Oral Care solutions have become a viable alternative to medication as the incidence of oral diseases has increased.
Furthermore, rising Oral Care spending is paving the road for the Oral Care market to expand. However, a surge in competitive pricing and a lack of consumer awareness of technological developments are impeding the Oral Care or oral hygiene market's growth. Product recalls in the Oral Care industry, on the other hand, are projected to limit the market's growth. Furthermore, the negative effects of teeth whitening solutions offer a significant barrier to the market's expansion.
The Oral Care Market is segmented on the basis of By Product, By Product Type, and By Application. Based on product, the market is segmented as Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, and Oral Accessories. Based on product type, the market is segmented as Countertop and Cordless. Based on application, the market is segmented as Home and Dentistry.
Based on Product:
Based on product, the market is segmented as Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, and Oral Accessories. In 2021, toothbrushes had the biggest market share and are expected to increase at the quickest rate throughout the forecast period. The emergence of improved devices, such as electric and battery-powered toothbrushes, has largely contributed to this. These products have additional features like entire mouth cleaning and several modes of use, such as deep clean, everyday clean, tongue cleaning, whitening, and massage. These items have made a significant contribution to the users' overall oral health. To meet the needs of adults and children, toothbrushes with different styles are available on the market. Realme and Xiaomi, two businesses in India, recently developed electronic toothbrushes.
Based on Product Type:
Based on product type, the market is segmented as Countertop and Cordless. In 2021, the cordless segment had the biggest market share. Driven by the rising use of at-home applications, the segment is also expected to be the fastest growing during the forecast period. Furthermore, these gadgets are portable, simple to use and transport, and are less expensive than countertop versions. The growth of this market is also influenced by technological advancements in these gadgets. End-users like improvements in the design and functions of oral irrigators, which increases their adoption. However, throughout the projected period, the countertop oral irrigator segment is expected to increase gradually. This is due to the fact that these devices do not require charging and can typically operate for longer periods of time on a single water tank than portable models.
Asia Pacific is Projected to Grow at the Highest CAGR During the Forecast Period
In terms of region, with more than 39% share, Asia-Pacific is projected to lead the Oral Care market. This is because people in this area are becoming more conscious of oral hygiene and overall oral health. Furthermore, due to the rising frequency of oral problems in countries such as India, the Asia-Pacific Oral Care market is expected to grow.
However, in the Oral Care market, North America is also the fastest expanding area. Because of the surge in disposable money in developed countries, such as the United States, individuals are selecting freshly manufactured Oral Care items, such as novel Oral Care products. In addition, the availability of skilled oral hygienists in the United States is expected to stimulate demand for Oral Care products.
The key players in the Global Oral Care Market include- Procter & Gamble Company, Johnson & Johnson Services Inc., Colgate-Palmolive Company, GlaxoSmithKline PLC, Church & Dwight Co. Inc., Dr. Fresh LLC, Dentaid, Lion Corporation, Sunstar Suisse S.A. and others.
Segmentation of the Global Oral Care Market:
|Regions & Countries Covered||
|Report Coverage||Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis|
Frequently Asked Question
The global Oral Care valued at USD 32.1 Billion in 2020 and is expected to reach USD 44.5 Billion in 2028 growing at a CAGR of 5.6%.
The prominent players in the market are Procter & Gamble Company, Johnson & Johnson Services Inc., Colgate-Palmolive Company, GlaxoSmithKline PLC, Church & Dwight Co. Inc., Dr. Fresh LLC, Dentaid, Lion Corporation, Sunstar Suisse S.A..
The market is project to grow at a CAGR of 5.6% between 2021 and 2028.
The driving factors of the Oral Care include
- Rising Incidence of dental diseases
Asia Pacific was the leading regional segment of the Oral Care in 2020.