Fitness App Market

Market Overview:

The global Fitness App Market is valued at USD 2.86 Billion in 2024 and is projected to reach a value of USD 26.67 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 22.55% between 2025 and 2035. The COVID-19 pandemic swept over the country, prompting state-wide lockdowns and social distance standards, which aided the move from traditional studios and gyms to virtual training. As a result, the number of fitness app downloads and subscriptions has skyrocketed. According to research published by the American College of Sports Medicine (ACSM), fitness apps were ranked as the 13th most popular fitness trend in 2019.

The outbreak of the covid-19 pandemic, high prevalence of respiratory diseases, rapid growth in the geriatric population, increasing number of preterm births, and the rising number of ICU beds are driving growth in the Fitness App market. The COVID-19 pandemic has wreaked havoc on many people's lives and companies on a massive scale. Businesses and commercial activity around the world have been severely disrupted by the outbreak. To relieve the load on the healthcare system and reduce disease transmission, various governments throughout the world have issued instructions to postpone or delay non-essential medical and surgical treatments. However, COVID-19 has given impetus growth to the Fitness App market.

Rising Prevalence of Respiratory Diseases

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The most common respiratory ailments worldwide are chronic obstructive pulmonary disease (COPD) and asthma. According to the Global Burden of Disease Study, around 251 million cases of COPD were documented worldwide in 2016. COPD is anticipated to become the world's third-largest health issue by 2020, according to the World Health Organization (WHO). According to the World Health Organization (WHO), approximately 235 million people worldwide suffer from asthma. As these target indications become more common, hospital admission rates and readmission rates for affected patients rise, as they may require regular breathing support.

Data Security and Privacy Protection

A typical Fitness App collects information from several sensors on wearable devices. Some sensors are worn on the user's wrist, while others can be carried in their pocket. Furthermore, the fitness app development business allows users to manually enter data into the app. All of this information can be saved on the user's device as well as on cloud-based servers. This information can also be sold to a third party who will use it to target the user with phishing attempts. In certain ways, a fitness activity tracking app remains a popular target for hackers, therefore the mobile app development company must take precautions to protect the user's data and privacy.

Market Segmentation:

The Global Fitness App Market can be segmented by Type into Exercise & Weight Loss, Diet & Nutrition and Activity Tracking. By Platform Outlook Android, iOS and Others. Based on Device Outlook into, Smartphones, Tablets and Wearable Devices. Based on Region, the Fitness App Market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

North America to Continue Dominating the Fitness App Market

North America had the highest revenue share in 2024. Various factors are pushing the adoption of fitness apps in North America, including rapid growth in smartphone usage, expansion of coverage networks, an increase in the prevalence of chronic conditions, an increase in the geriatric population, and the ongoing COVID-19 pandemic. The United States is the world's largest market for fitness applications. The increased adoption of mHealth in North America is one of the primary reasons driving the market's growth. According to a poll conducted by Freeletics, during the COVID-19 pandemic, 74% of Americans were seen using at least one fitness app.

Top Key Players:

Key industry contributors include RunKeeper, Google LLC, MyFitnessPal, Sworkit, Runtastic (Adidas), JEFIT Workout Tracker, Nike Run Club.

Recent Developments

• Under Armour and Apple Health teamed in December 2023, allowing for the smooth sharing of data between the MapMyRun and Endomondo applications.
• Google's acquisition of the fitness app Fitbod in November 2023 demonstrated the company's interest in individualized fitness.
• JEFIT Workout Tracker raised $15 million in October 2023 to improve its features related to strength training.
• Azumio made an expansion in September 2023 by releasing the yoga app "Yogi," capitalizing on the rising interest in mindfulness techniques.

The Fitness App market is segmented as follows:

Fitness App Market is tabulated as follows: