In terms of revenue, the Global Fitness App Market is expected to reach USD 15.2 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 17.30% from 2022 to 2028. The Global Fitness App Market growth is attributed to the factors such as, increasing health issues among youth as well as increasing awareness regarding health software, and growing demand for fitness app for women.
- Under the application segment, synthetic exercise & weight loss sub-segment is anticipated to dominate the segment for Fitness App Market and growing at a substantial Compound Annual Growth Rate (CAGR). The growth is attributed to rising instances of obesity across the globe leading to increase disease prevalence such as diabetes, cancer, and cardiovascular diseases among others.
- iOS sub-segment held a market significant share in 2021 of Platform segment for Fitness App Market. Rising adoption of iOS among consumers is propelling the market growth.
- North America is the largest regional segment. The market growth in the region is attributed to, high adoption rate of fitness apps, as well as presence of major players in region.
Some of key players in Fitness App Market include - RunKeeper, Google LLC, MyFitnessPal, Sworkit, Runtastic (Adidas), JEFIT Workout Tracker, Nike Run Club..
COVID-19 outbreak have led lockdowns followed by social distancing norms across the globe. Owing to the lockdowns, supply chain has significantly disturbed. Owing to lockdown fitness were shut down and people were stuck on their places. Thereby aided the transition from traditional studios and gyms to virtual fitness. Thus, as a consequence, have led to increase in adoption as well as downloads and subscriptions of fitness apps of fitness apps. According to American College of Sports Medicine (ACSM), fitness apps were ranked at number 13 in accordance with the 2019 fitness trends. Additionally, awareness regarding health software features such as personal training, activity tracking, yoga and meditation, diet and nutrition tips, and others is also increasing. In turn, driving fitness apps market growth over the forecast period.
North America is expected to emerge as potential market for Fitness App Market. The market growth is attributed to presence of major players in the region. Additionally, rising health-related issues such as obesity, as well as increasing health concerns due to the COVID-19 outbreak is further propelling the market growth in the region over the forecast period.