Point of Purchase (POP) Display Market

Market Synopsis:

The global Point of Purchase (POP) Display Market is valued at USD 14.8 Billion in 2024 and is projected to reach a value of USD 24.5 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 4.70% between 2025 and 2035.

A Point of Purchase (POP) Display display is marketing collateral or advertising placed near a promoted product. These items are typically found near the checkout area or wherever purchases are made. Point-of-purchase displays are printed or digital displays near advertised things where buyers make purchases. The FMCG (fast-moving consumer goods) business is expected to proliferate, leading to a considerable increase in the global point of purchase (pop) display market. Additionally, merchants continually use new strategies to increase sales, which is projected to assist market expansion. Increased space utilization and increased product availability bolstered by point of purchase displays for retailers and promoters are two variables that are expected to increase the target market.

Promoters of a brand focus on enticing consumers to make purchases and increase sales, which is expected to hasten the target markets growth. Manufacturers are focusing on creating innovative product designs, such as rotating die-cut Pop displays, along with enhanced graphics, which is expected to fuel market expansion. Additionally, factors including increasing disposable income and evolving lifestyles have an impact on customer demand for a variety of items. These factors are projected to positively impact the point of purchase (pop) displays market globally during the forecast period.

Market Segmentation:

The Point of Purchase (POP) Display market is segmented on the basis of product type, material type, sales channel, and application. On the basis of product type, the market is segmented into Counter Display, Floor Display, Gravity Feed Display, Pallet Display, Side Kick Display, Dump Bin Display, Clip Strip, and Other POP Display. On the basis of material type, the market is segmented into Corrugated Board, Foam Board, Plastic Sheet, Glass, and Metal. On the basis of sales channel, the market is segmented into Hypermarket & Supermarket, Departmental store, Convenience Store, Specialty Store, and Others. On the basis of application, the market is segmented into Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals, Printing & Stationery, Electronics, Automotive, and Others.

Based on Product Type:

On the basis of sales channel, the market is segmented into Hypermarket & Supermarket, Departmental store, Convenience Store, Specialty Store, and Others. The hypermarket & supermarket segment is expected to dominate over the forecast period. A hypermarket is a huge self-service retail outlet that mixes merchandise available in department stores and supermarkets. Fundamentally, it is a large-scale retail establishment that offers entire ranges of food and other products. On the other hand, a supermarket is a big, self-service retail store with departments that sells a wide variety of food and household goods. Therefore, it is more significant than a specialized or convenience store but smaller than a hypermarket.

Based on Application:

On the basis of application, the market is segmented into Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals, Printing & Stationery, Electronics, Automotive, and Others. The food and beverages segment dominates the market. Although brands and retailers profit from impulsive purchasing by customers, using point-of-purchase solutions in these establishments enhances this behavior while safeguarding the displayed goods from damage. However, the pharmaceutical segment is expected to grow at a significant rate. The variety of goods sold at pharmacies and drugstores in the pharmaceutical sector spans from prescription prescriptions and orthopedic equipment to dietary supplements and other medical gadgets. In addition, drug stores and pharmacies frequently have little storage space. Moreover, because of the limited floor space available, point of sale systems in these companies allow efficient floor usage.

Asia Pacific is Expected to Grow at the Highest CAGR during the Forecast Period

The Asia Pacific is expected to grow at the highest rate over the forecast period because of the rapid development in brand differentiation Point of Purchase (POP) Display actions carried out by small businesses in a highly competitive retail area. According to a study, the recent rise in the Indian retail sector is one of the primary factors influencing the nations point-of-purchase display manufacturing industry. In addition, sanitizer and mask displays at drugstores and supermarkets have expanded significantly due to the ongoing disruption caused by the Covid-19 crisis. Other factors contributing to this progressive increase include rapid population growth, increased disposable incomes, and migration from rural to tier-I and tier-II cities.

Competitive Landscape:

The key players in the Global Point of Purchase (POP) Display Market include- International Paper Company and others.

Segmentation of the Global Point of Purchase (POP) Display Market: