Italy POP Display Market

The Italy POP Display Market is valued at USD 788.6 Million in 2023 and is projected to reach a value of USD 1289.8 Million by 2032 at a CAGR (Compound Annual Growth Rate) of 7.9% between 2024 and 2032. The market is driven by increasing consumer demand for visually appealing displays, technological advancements in display design.

Key Highlights

• By Product, the Pallet Display is dominated the market with 34.24% market share in 2023
• Based on Material, the Corrugated Board is dominated the market with 42.25% market share
• By Application, the PET Food & Pet Care is dominated the market with 35.58% market share in 2023
• By Sales Channel, the Hypermarket and Supermarket is dominated the market with 42.21% market share in 2023

Product Overview

The Product Segment is divided into counter display, floor display, gravity feed display, pallet display, side kick display, dump bin display, promotional islands. The Pallet display held the dominant share in 2023, accounting for significant market share of 34.24%.

Pallet displays are widely used in Italian hypermarkets, large supermarkets and cash-and-carry stores. These displays are valued for their efficiency in showcasing bulk products or large quantities of promotional items. The trend in pallet displays is moving towards more sophisticated designs that elevate them beyond mere stacks of products. Many now include branded headers, side panels, and even lighting elements to create more impactful presentations.

Material Overview

The Material Segment is divided into corrugated board, foam board, plastic, glass, wood, metal, and others. The corrugated board held the dominant share in 2023, accounting for significant market share of 42.25%.

Corrugated board is a popular material that has significance for its environmentally friendly, affordability, and versatility. This lightweight, strong, and durable material is made up of two flat linerboards placed between a fluted corrugated sheet. Corrugated board displays have seen a notable shift in recent years toward more advanced and superior printing methods, enabling vibrant that may compete with those on expensive materials.

Application Overview

The Application Segment is divided into PET Food and PET care, childcare & baby products, bricolage (DIY, Home Improvement), electronics and gadgets, health, beauty products, food & beverage retail, fashion & apparel, automotive and accessories, home décor & furniture, and Others. The PET food and PET care held the dominant share in 2023, accounting for significant market share of 35.58%.

PET Food & Pet Care segment in Italy POP Display market has been experiencing significant growth driven by the increasing number of pet owners in the country and a growing emphasis on pet health and wellness. Italian consumers are increasingly treating their pets as family members, leading to a demand for premium and specialized pet products. POP displays in this segment often focus on showcasing a wide range of high-quality pet foods, including organic, grain-free, and breed-specific options. These displays are designed to catch the eye of pet owners and educate them about the benefits of various products.

Italy Overview

Italy POP Display market is driven by an increased emphasis on enhancing the in-store shopping experience, where POP displays play a pivotal role in influencing consumer purchasing decisions at the point of sale. A critical analysis reveals that the fashion and apparel segment is positioned to witness the substantial growth within the POP display market. This can be attributed to the fashion industry’s ongoing demand for visually striking and customized displays that resonate with consumer aesthetics and branding strategies. Major players like Smurfit Kappa and Mondi Group are increasingly investing in sustainable production techniques and recyclable materials for POP displays. This shift is not only aligned with regulatory trends but also resonates with consumer values, further strengthening brand positioning and customer loyalty in a market where sustainability is increasingly becoming a differentiating factor.

Key Trends

1. Shift toward digital and interactive pop displays: Italian retailers are increasingly investing in digital and interactive Point of Purchase (POP) displays to create a more engaging shopping experience. These advanced displays, equipped with touchscreens, motion sensors, and augmented reality (AR) technology, allow brands to capture customer attention and encourage interaction
2. Growth driven by sustainability initiatives: Sustainability is a growing concern for consumers and brands alike, driving a shift towards eco -friendly materials in the Italy POP display market. Brands are opting for displays made from recyclable, biodegradable, and even plant-based materials to align with the increasing demand for environmentally responsible solutions
3. Influence of the luxury and fashion industry: Italy’s renowned luxury and fashion sectors play a significant role in driving demand for highly customized POP displays. Luxury brands, particularly in fashion, prioritize exclusivity and visual appeal, which extends to their in -store displays

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Market Dynamics

Rising Adoption of Omnichannel Retailing

The omnichannel retailing trend is transforming the Italian Point of Purchase (POP) display market, driven by the growing need to integrate physical and digital retail experiences. As consumers increasingly shift between online and offline shopping, retailers are using POP displays as key tools to bridge these worlds. This synergy allows brands to engage with customers in-store while also directing them to online platforms for additional content, product information, or promotional offers. For instance, in response to the coronavirus pandemic, an Italian restaurant has replaced traditional paper menus with QR scan codes to promote safer dining practices. Customers can scan the QR codes with their smartphones to access digital menus, reducing physical contact and limiting the spread of germs, while offering a modern and hygienic dining experience.

Expansion in Small and Specialty Stores

While larger retailers have historically dominated the Point of Purchase (POP) display market, there is a growing opportunity to tap into small and specialty stores. These retailers, which include convenience stores, boutique shops, and niche markets, often have limited space but require effective marketing solutions to stand out in competitive environments. By focusing on compact and flexible POP displays, brands can cater to the unique needs of these stores, helping them maximize their available space while capturing customer attention.

Competitive Landscape

The Italy POP Display market is characterized by dynamic and evolving environment with several key players and their ongoing advancement. Major Players are international paper company, Smurfit Kappa Group PLC, Sonoo Products Company, Menasha Packaging Company LLC, Georgia-Pacific LLC, RedBox, Espo & Cartotec, Sarno display, Proma Srl, Brx srl, and Others. Competition is intense as brands emphasize innovation in materials (such as recyclable and biodegradable options) and technology integration, including digital displays, to capture consumer attention in retail spaces.

Recent Market Developments

Saica Group announced its acquisition of a majority share in LIC Packaging Spa

• In May 2024, Saica Group announced its acquisition of a majority share in LIC Packaging Spa, enhancing its presence in the packaging industry. This strategic move allows Saica to leverage LIC's expertise in point-of-purchase displays and custom packaging solutions, strengthening its product offerings and market position. The agreement marks a significant step in Saica's growth strategy, aiming to provide innovative packaging solutions to meet evolving customer demands

International Paper announced its agreement to acquire DS Smith, creating a global leader in sustainable packaging solutions

• In April 2024, International Paper announced its agreement to acquire DS Smith, creating a global leader in sustainable packaging solutions, particularly in the North American and European markets. The acquisition strengthens customer offerings through innovation and expanded geographic reach. It is expected to generate significant synergies of at least $514 million and be earnings per share (EPS) accretive in the first year. Both companies share a commitment to sustainability and responsible growth, ensuring long-term value creation

The global Italy POP Display market can be categorized as Product, Material, Application, Sales Channel and Region.