Natural Protein Powder Market

Market Synopsis:

The global Natural Protein Powder Market is valued at USD 5.3 Billion in 2024 and is projected to reach a value of USD 12.47 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 8.10% between 2025 and 2035.

The industry is expanding due to the growing number of exercise facilities and health-conscious consumers worldwide. Throughout the projection period, it is anticipated that demand for protein supplements would increase due to the rising popularity among millennials and their interest in improving their health through a balanced diet. In addition, the market for protein supplements is anticipated to rise as people become more dependent on supplements to meet their daily nutritional needs due to changing lifestyles.

However, one of the main factors supporting the expansion of the natural protein powder market share is consumers' growing inclination for plant-based diets. Consumers are increasingly selecting a plant-based diet due to increased consciousness and comprehension of animal suffering and killing. Additionally, producers have been forced to create new sources of plant proteins to better accommodate the expanding vegan population worldwide due to consumer perceptions that plant-based foods are healthier and safer to ingest than animal-based foods. So, throughout the forecast period, the market for natural protein powder is anticipated to be driven by the increase in consumer interest in natural and organic products.

Market Segmentation:

The Natural Protein Powder Market is segmented on the basis of Product. Based on Product, the market is segmented as Natural plant-based protein powder, Natural whey protein powder, and other natural protein powder.

Based on Product:

On the basis of Product, the Natural whey protein powder is utilized in a wide range of processes, such as the production of yogurt, dairy drinks, and desserts. Additionally, these concentrates are used to fortify infant food and nutritional products with protein. When heated and dissolved in water, WC has a gelling property. Applications in the food and meat industries greatly benefit from this characteristic. Prebiotic, antibacterial, antioxidant, and hypertensive characteristics can be found in whey protein hydrolysate (WPH). They are employed in the production of products for baby feeding, clinical nutrition, and sports nutrition. Although they are more expensive than their counterparts, hydrolyzed whey proteins are still only included in very modest amounts by the bulk of whey supplement producers.

Asia Pacific is projected to grow at the fastest CAGR during the Forecast Period

Asia Pacific is accounted to grow at the fastest CAGR during the forecast period. During the projected period, Asia Pacific is anticipated to experience growth rates more significant than the world average. As the sports nutrition industry gains popularity, consumers progressively become interested in dietary supplements, including vegan proteins. Due to the aging population and rising need for nutritional supplements to enhance general health, developing markets like China, India, and Indonesia are predicted to drive plant-based protein supplements sales. However, regarding the environmental effect of animal-based proteins, the health benefits of plant-based proteins, and the general sustainability aspect related to such vegan sources, the developed market of North America contributes more than half of the worldwide revenue in this industry. Therefore, the demand for natural protein supplements is anticipated to increase with the expected continuation of the vegan trend in these areas and the rising desire for wholesome and nutritional goods.

Competitive Landscape:

The key players in the Global Natural Protein Powder Market include- Amway Corp., and others.

Segmentation of the Global Natural Protein Powder Market: