Mobile Advertising Market

Market Synopsis:

The Global Mobile Advertising Market was valued at USD 116.4 Billion in 2021 and is expected to reach a value of USD 397.2 Billion by 2028. The Global Market is forecast to grow exhibiting a Compound Annual Growth Rate (CAGR) of 22.7% over the forecast period.

Mobile Advertising is a type of marketing that uses mobile technology. It is a form of sophisticated advertising that can take the shape of SMS text or banner ads on mobile websites. The Mobile Demand Platform, where ad impressions are acquired through real-time ad exchanges, also allows buying Mobile Advertising. In today’s technology-driven environment, smartphones are being adopted rapidly worldwide. As a result, it is changing how the general public communicates and socializes. Smartphone users have access to a wide range of services and content thanks to the internet and numerous apps. They can also play video games, browse the internet, watch videos, read e-books, log into social media sites, and listen to music. Several apps are available for Android, and iOS users in the Play Store and App Store respectively. Users can also use these apps to buy groceries, clothing, furniture, and accessories.

However, individuals' sensitive information is being exposed by the rising cybersecurity threats without their knowledge. For instance, Juspay, the business that handles payments for Swiggy and Amazon, disclosed a data breach in January 2021. The user's name, email, contact information, and credit and debit cards were all exposed. These privacy worries about private information restrict customer preferences while impeding the global market during the anticipated period.

Market Segmentation:

The Global Mobile Advertising Market is segmented based on format and category. Based on the format, the market is divided into Search, native social, display, video, and SMS segments. In addition, the market is segmented into arts & entertainment, hobbies & interests, and others (society, science, style & fashion, and technology).

Based on Format:

Companies are encouraged to concentrate on these advertising mediums because the Display and Search segments generate nearly all the money in the Mobile Advertising Market. While the Compound Annual Growth Rate (CAGR) for both segments is exceptionally high, the Search segment of the Mobile Advertising Market is predicted to increase at a rate of over 20%.

In terms of value, the Messaging (SMS) segment has a single-digit revenue share in the Mobile Advertising Market and is well behind the Display and Search segments. According to numerous research, customers don't read advertisements, which is why this section is expected to lose BPS during the study.

Based on Category:

In the Mobile Advertising Market, the Arts & Entertainment segment had a revenue share of more than half by category. It is unlikely that it would ever relinquish its dominant position. Companies would be wise to focus their investment in either North America or the Asia/Pacific excluding Japan (APEJ), as both are expected to surpass a value of US$ 20 billion by the end of 2022, making them significantly more significant than all other regions. Hobbies & Interests only make up around a sixth of the Mobile Advertising industry by revenue, making them a far more minor prospect.

Asia Pacific is forecast to Expand at the highest Compound Annual Growth Rate (CAGR) during the forecast period

Conversely, Asia-Pacific is anticipated to have some of the world's quickest growth rates. The increase in the smartphone market, robust telecom infrastructure, and rising internet usage would all contribute to growth. In this region, China is thought to have the largest smartphone market. In addition, due to the advancement in the video advertising sector, India would also see considerable growth. Because this country has a large young demographic, apps like TikTok are pretty popular. Additionally, it would help the market expand.

The growth of digital advertising is anticipated to increase the demand for goods in Europe. Additionally, it is expected that the increased use of Mobile Advertising would be aided by the expanding volume of digital adverts delivered through out-stream video and social media.

Competitive Landscape:

The key players in the Global Mobile Advertising Market include- Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., Smaato Inc. and others.

Segmentation of the Global Mobile Advertising Market: