Low Intensity Sweeteners Market

Low Intensity Sweeteners Market: By Type, Application, Form, and Region

Market Synopsis

The global Low Intensity Sweeteners Market is valued at USD 2.95 Billion in 2024 and is projected to reach a value of USD 3.89 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 4.12% between 2025 and 2035.

Artificial sweeteners are often thought of as an unhealthy product. It seems that consumers are becoming more health conscious, and they're looking to artificially sweetened foods for some help in the weight loss department. This is good news for companies like Splenda (marketed as Sugar Blend (R)) and Sweet'N Low (marketed as Necta Sweet) who specialize in these types of products. Because of the increasing interest in low-calorie foods by consumers who are health conscious, food production executives have begun to respond with products that emphasize nutritional value. As such, the consumption of Low Intensity Sweeteners like sucralose and stevia has been on an upward trend in recent years.

Increasing Health-Conscious Population to Drive Growth of Low Intensity Sweeteners Market

The consumers are changing their taste towards low-calorie foods, as more and more people start becoming aware of the harmful effects of sugar on their health. Using artificial sweeteners in food helps to reduce blood glucose levels, which is highly beneficial for diabetics. Artificial sweeteners are also known to have zero calories which is an added advantage for weight watchers.

In the last few years, Low Intensity Sweeteners have developed a reputation as a healthier option for those trying to reduce their calorie intake. As per our survey, 21% of Americans now say they regularly use products containing low-calorie artificial sweeteners, which is up dramatically from 15% in 2009 to 35 in 2020. This increase is likely due to growing consumer interest in health and wellness, which has driven food manufacturers (and restaurants) to respond with product offerings that emphasize nutritional value. As such, consumption of Low Intensity Sweeteners like sucralose and stevia is expected to see steady growth over the next five years. Meanwhile, consumption levels for traditional sugar are not projected to change significantly during the same period of time.

By Type, Allulose to Witness Fastest Growth in Low Intensity Sweeteners Market

Food and beverage manufacturers are looking for low calorie sugar replacers that impart the same sensory effects on taste as sucrose or other caloric sweeteners. There is no doubt that allulose is gaining popularity as it has many advantages over other sugar replacers. Because of this demand, prices on Allulose have increased substantially in 2024. In the food and beverage industry, allulose is used in a wide range of applications including beverages, chewing gum, dairy products, baked goods, confectionery products and functional foods. it has potential health benefits since its about 90% as sweet as sucrose without affecting blood glucose levels.

By Application, Food and Beverage to Dominate Low Intensity Sweeteners Market

The Low Intensity Sweeteners (sucrose, fructose, glucose syrup) are used by the food and beverage industry as substitutes for sucrose. From the past few years, the global market has been witnessing a significant increase in consumption of these sweeteners, which mainly benefits from the growth of the soft drinks and bakery industry. Among soft drinks manufacturers worldwide, China and the US are now the worlds largest consumer of Low Intensity Sweeteners after being overtaken. In Europe, Germany is also one of the largest consumers of Low Intensity Sweeteners.

Asia Pacific to Dominate Low Intensity Sweeteners Market

The global demand for Low Intensity Sweeteners has witnessed a steady rise over the last few years, mainly because of the growing obesity trend all across Asia Pacific and North America. Asia Pacific has become one of the high calorie consumption regions due to rapid industrialization and consumer awareness around nutrition. This region alone is expected to accounts for nearly 48% of the total global demand for intensity sweeteners during 2023-2035. The demand for Low Intensity Sweeteners in the US has also improved over the period, owing to growing awareness across consumers regarding harmful effects of sugar on their health. It has been overserved that the demand for the sweeteners is majorly driven by the high prevalence of diabetes and obesity.

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This has driven the demand for low-calorie artificial sweeteners in the Asia Pacific and North America such as aspartame, sucralose, saccharin etc. They are gaining traction among consumer groups who want variants with fewer calories but which keep the taste buds happy without compromising on flavor too much. Low-intensity sweeteners such as neotame, advantage and other emerging substitutes provide calorie content alternatives to sugar.

Key Players

Some of the key players in the global Low Intensity Sweeteners market are ADM (US), Ingredion Incorporated (US), Tate & Lyle (UK), Anderson Advanced Ingredients (US), Roquette Frères (France), Whole Earth Brands (US), Matsutani Chemical Industry Co., Ltd (Japan) Samyang Corporation (South Korea), ), CJ CheilJedang (South Korea), Van Wankum Ingredients (Netherlands), Daesang Corporation (South Korea), Hylen Co., Ltd (China), Fooding Group Limited (China), Sweeteners Plus (US), Savanna Ingredients (Germany), Apura Ingredients (US), Foodchem International Corporation (China), Shandong Saigo Group Corporation (China), Bonumose Inc. (US), and Icon Foods (US).

Segmentation

By Type

• D-Tagatose
• Sorbitol
• Maltitol
• Xylitol
• Mannitol
• Erythritol
• Allulose

Other types (isomalt, hydrogenated starch hydrolysates, lactitol, and trehalose)

By Application

• Food
  • Bakery products
  • Confectioneries
  • Dairy & frozen desserts
  • Other food applications (processed meat, fruit preparation, snacks, soups, sauces, and dressings)
• Beverages
• Pharmaceutical & personal care products

By Form

• Dry
• Liquid.

By Region

• North America

o U.S.

o Canada

o Mexico

• Europe

o U.K.

o France

o Germany

o Italy

o Spain

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o South East Asia

o Rest of Asia Pacific

• Latin America

o Brazil

o Argentina

o Rest of Latin America

• Middle East & Africa

o GCC Countries

o South Africa

o Rest of Middle East & Africa