Market Snapshot

Market Synopsis:

The Global Herbal Tea Market is valued at USD 3.18 Billion in the year 2021 and is projected to reach a value of USD 4.14 Billion by the year 2028. The Global Market is expected to grow exhibiting a Compound Annual Growth Rate (CAGR) of 4.5% over the forecast period.

Herbal Tea is a blend of various plants' dry leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots. There are various types of tisanes or Herbal Tea used for medical purposes. Herbal Tea is widely used in traditional medicine across cultures due to its health-promoting properties, which include anticancer, anti-diabetic, anti-inflammatory, and antioxidant properties. Because of the increased awareness of nutritional food consumption and healthcare, the Herbal Tea Market has gained traction in recent years. Because of the use of synthetic ingredients in packaged foods, people have begun to avoid such foods in favor of Herbal Tea. The rising trend of ready-to-drink tea consumption is also fueling the growth of the Herbal Tea Market.

Caffeine levels in the body are expected to cause long-term health problems, prompting a number of medical professionals to condemn its widespread use. Because Herbal Tea contains no caffeine, it is in high demand among consumers at the moment. As customers become more concerned about their health, herbal products have become the people's watchword. This has boosted the Herbal Tea Market and created opportunities for competitors. Herbal Tea's autoxidizing properties have also led to its popularity among a large portion of the population. Because of the fat-burning properties of this tea, the rise of the health industry has unwittingly contributed to the market's growth.

Market Segmentation:

The Herbal Tea Market is segmented on the basis of Raw material, Flavor type, Packaging and Distribution Channel. On the basis of Raw material, the market is segmented into Green Tea, Black Tea and Yellow Tea. On the basis of Flavor type, the market is segmented into Chamomile, Peppermint, Lemongrass, Ginger. Hibiscus and Fruits. On the basis of Packaging, the market is segmented into Loose Tea, Paper Pouches, Tea Bags, Plastic Containers and Aluminum Tins. On the basis of Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail and Others.

Based on Raw Material

On the basis of Raw material, the Herbal Tea Market is segmented into Green Tea, Black Tea and Yellow Tea. Green Herbal Tea, which is perceived as more nutritious and better for the younger generation in particular, has a smaller market share than black Herbal Tea in these sectors. Green Herbal Tea has a wider variety of variations and new product advancements than black Herbal Tea.

Based on Flavor Type

On the basis of Flavor type, the market is segmented into Chamomile, Peppermint, Lemongrass, Ginger. Hibiscus and Fruits. Due to the wide range of health benefits provided by the product, chamomile tea is expected to be the largest segment during the forecast period 2021-2028. Chamomile tea is widely used in the prevention and treatment of diabetes, hypertension, osteoporosis, inflammation, cancer, insomnia, and mild cold symptoms. During the forecast period, the Peppermint Tea segment is expected to grow rapidly. This expansion can be attributed to the widespread use of Peppermint Tea for the treatment of stomach upset, irritable bowel syndrome (IBS), and headaches.

Asia Pacific Held the Greatest Share of the Herbal Tea Market in 2021

Asia Pacific acquired the largest market share during the year 2021 with a share of 37.5%. Asia Pacific has the largest Herbal Tea Market and is expected to grow significantly over the forecast period. This was due to the high consumption of tea in countries like China, India, and Japan. Furthermore, rising awareness of the health benefits of drinking Herbal Tea, such as blood sugar regulation, and a thriving tea industry are expected to drive growth in the Asia Pacific Herbal Tea Market. Furthermore, increased green tea production is assisting in the growth of the Herbal Tea Market. An increase in lifestyle disorders among the population, such as diabetes and cardiovascular disease, is expected to increase Herbal Tea consumption, pushing the market.

Competitive Landscape:

Key players operating in the Global Herbal Tea Market include- Tielka, Mountain Rose Herbs, Tega Organic Teas, Terra teas, Aror teas, Tetley, Indigo herbs, The Indian Chai, Twinings, Organic India and others.

Segmentation of the Global Herbal Tea Market:

• Raw Material
  • Green Tea
  • Black Tea
  • Yellow Tea

• Flavor Type
  • Chamomile
  • Peppermint
  • Lemongrass
  • Ginger
  • Hibiscus
  • Fruits

• Packaging
  • Loose Tea
  • Paper Pouches
  • Tea Bags
  • Plastic Containers
  • Aluminum Tins

• Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retail
  • Others

• Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa