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Flavor Tea Market

Flavor Tea Market

Flavor Tea Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:

Base Year:

2022

Date

Nov - 2021

Format:

PDF XLS PPT

Report Code:

VMR-VMR-2021-0893

Segments Covered
  • By Type By Type Loose Leaf Tea, CTC Tea
  • By Product Type By Product Type Black Tea, Green Tea, Oolong Tea, Others
  • By Flavor By Flavor Fruits, Flower, Herbs and Spices
  • By Distribution Channel By Distribution Channel Hypermarkets/Supermarkets, Convenience Stores, E-commerce, Others
  • By Region By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Snapshot
Base YearBase Year: 2022
Forecast YearsForecast Years: 2023 - 2030
Historical YearsHistorical Years: 2017 - 2021
Revenue 2022Revenue 2022: USD 5.1 Billion
Revenue 2030Revenue 2030: USD 8.07 Billion
Revenue CAGRRevenue CAGR (2023 - 2030): 5.9%
Fastest Growing Region Fastest Growing Region (2023 - 2030) Asia Pacific
Largest Region Largest Region (2022): North America
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost) Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries) Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report Country/Region-specific Report
  • Go To Market Strategy Go To Market Strategy
  • Region Specific Market Dynamics Region Specific Market Dynamics
  • Region Level Market Share Region Level Market Share
  • Import Export Analysis Import Export Analysis
  • Production Analysis Production Analysis
  • Other Others Request Customization Speak To Analyst
Flavor Tea Market Share

The global Flavor Tea Market is valued at USD 5.1 Billion in 2022 and is projected to reach a value of USD 8.07 Billion by 2030 at a CAGR (Compound Annual Growth Rate) of 5.9% between 2023 and 2030.

Premium Insights

The Flavor Tea market is predominantly driven by the growing demand from consumers for unique and varied taste experiences. As people become more health-conscious, they are seeking alternatives to traditional drinks and flavored teas provide a delicious solution. This market is also fueled by an increasing awareness of the potential health advantages associated with certain tea blends, such as antioxidants and natural extracts. Furthermore, the trend towards offering premium and exotic flavors contributes to the expansion of the flavor tea market.

  • The versatility of flavored teas, which can be enjoyed either hot or cold, adds to their appeal, making them a popular choice among a wide range of people, from tea enthusiasts to those looking for a refreshing and enjoyable beverage option
  • North America generated more than 35.8% of revenue share in 2022
  • Asia Pacific is expected to grow at the quickest rate from 2023 to 2030
  • Fruits segment accounted for the largest market growth in 2022
  • E-commerce segment accounts for the most significant market share in 2022

Economic Insights

The Flavor Tea market is thriving and expanding due to various factors. This includes a rising demand for backup power solutions caused by more frequent extreme weather events and aging power infrastructure. Additionally, strict regulations and government initiatives focusing on business continuity and data protection also contribute to the market's economic dynamics, as businesses allocate resources to meet these standards. The backup power market's economic resilience is further enhanced by technological advancements, stimulating innovation and efficiency in energy storage solutions.

Flavor Tea Market Size, 2022 To 2030 (USD Billion)

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Top Market Trends

  • Rising Demand for Functional and Herbal Teas: Consumers were increasingly looking for teas that provided functional advantages due to a rising desire for health and natural elements. This led to a surge in popularity for herbal and wellness teas, as well as teas infused with added health benefits like antioxidants and relaxation properties.
  • Innovation in Flavors and Blends: Tea manufacturers were dedicating their efforts towards developing new and exciting flavor combinations and blends to meet the varied preferences of consumers. Emerging trends included the introduction of distinctive and unusual flavors, incorporating botanical infusions, and creating innovative tea blends. These trends were particularly attractive to consumers seeking a fresh and high-quality tea experience.
  • Sustainability and Eco-Friendly Packaging: Tea brands recognized the growing importance of sustainability and began to align themselves with this trend by focusing on environmentally friendly packaging and sustainable sourcing. As consumer awareness of environmental impact increased, tea brands responded by adopting packaging materials that were eco-friendly and practicing transparent sourcing.
  • Convenience and Ready-to-Drink Teas: The popularity of on-the-go tea options has been increasing as consumers look for convenient ways to enjoy their tea without compromising on quality and flavor. This trend is driven by the availability of ready-to-drink (RTD) tea options, as well as convenient packaging formats like tea bags and single-serve sachets.
  • Online Retail and Direct-to-Consumer Channels: The tea market was being affected by the growth of e-commerce and direct-to-consumer sales channels, which gave consumers more options to access a variety of tea products. Online platforms were becoming essential for tea brands to expand their reach and display their distinct offerings to a larger audience.

Market Segmentation

Flavor Tea The global Flavor Tea market can be categorized into Type , Product Type, Flavor, Distribution Channel , Region. The Flavor Tea market can be categorized into Loose Leaf Tea, CTC Tea based on Type . The Flavor Tea market can be categorized into Black Tea, Green Tea, Oolong Tea, Others based on Product Type. The Flavor Tea market can be categorized into Fruits, Flower, Herbs and Spices based on Flavor. The Flavor Tea market can be categorized into Hypermarkets/Supermarkets, Convenience Stores, E-commerce, Others based on Distribution Channel . The Flavor Tea market can be categorized into North America, Europe, Asia Pacific, Latin America, Middle East & Africa based on Region.

Report Coverage & Deliverables

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  • Real-Time Data Updates:
  • Competitor Benchmarking
  • Market Trends Heatmap
  • Custom Research Queries
  • Market Sentiment Analysis
  • Demographic and Geographic Insights

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Based on Flavor

Fruits holds the largest share

Fruits plays a crucial role in the Flavor Tea market, holding the largest share due to the popularity of sweet and refreshing flavors, especially among younger generations who are looking for new and innovative tea experiences. One of the reasons for the popularity of fruit-flavored teas is their versatility, as they can be easily incorporated into different types of tea like black, green, herbal, and white tea, allowing tea companies to offer a wide range of products. Moreover, fruits are widely perceived as nutritious and packed with essential elements, which adds to the appeal of fruit-flavored teas for health-conscious consumers.

Based on Distribution Channel

E-commerce accounts for largest market share

The e-commerce is expected to dominate the Flavor Tea market. The main advantage is convenience, as e-commerce allows consumers to conveniently purchase flavor tea from their homes at any time, without any time restrictions, as it operates 24/7. This is particularly beneficial for busy individuals who may not have the time to visit physical stores. E-commerce platforms also have an edge in providing a wider selection of flavor teas compared to brick-and-mortar stores, thanks to the absence of physical space limitations and the ability to offer globally sourced products.

Based on Region

North America will lead the market

The Flavor Tea market in the North America region is set to dominate because of the increasing demand for functional, natural, and organic teas, as well as high-quality offerings. The region's leading position is influenced by consumer awareness of the health benefits associated with teas, particularly green tea, matcha, and turmeric tea, known for their immunity-boosting, cognitive-enhancing, and weight management properties. North America's strong retail infrastructure, including groceries, specialty tea shops, and online stores, plays a crucial role in making flavor teas widely available.

Competitive Landscape

The Flavor Tea market is highly competitive, with key companies trying to become the dominant players. They use their extensive product range, global distribution networks, and brand recognition to stay ahead. Meanwhile, up-and-coming companies like Rishi Tea and DavidsTea are gaining traction by introducing unique flavors and targeting specific markets. Collaboration and partnerships are increasingly common as companies aim to expand their offerings and reach new customers. To keep up with evolving consumer preferences, companies are also incorporating functional ingredients and organic options into their teas.

The players in the global Flavor Tea market include Luzianne, Red Rose, Dilmah, Traditional Medicinals, Bigelow, Yogi Tea, Mariage, Stash Tea, Yorkshire Tea, Tazo, Harney & Sons, Mighty Leaf Tea, Twinings, Celestial Seasonings, Tetley, The Republic of Tea, Teavana, Lipton, PG Tips, Laduree. among others.

Recent Market Developments

  • November 2022: Netsurf Network has recently introduced a range of fresh and natural herbal green teas. The Naturamore Herbal Green Teas specifically target consumers who prioritize their well-being and are inclined towards chemical-free, herbal drinks.

Segmentation of the Global Flavor Tea Market

Parameter Details
Segments Covered

By Type

  • Loose Leaf Tea
  • CTC Tea

By Product Type

  • Black Tea
  • Green Tea
  • Oolong Tea
  • Others

By Flavor

  • Fruits
  • Flower
  • Herbs and Spices

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • E-commerce
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Luzianne
  • Red Rose
  • Dilmah
  • Traditional Medicinals
  • Bigelow
  • Yogi Tea
  • Mariage
  • Stash Tea
  • Yorkshire Tea
  • Tazo
  • Harney & Sons
  • Mighty Leaf Tea
  • Twinings
  • Celestial Seasonings
  • Tetley
  • The Republic of Tea
  • Teavana
  • Lipton
  • PG Tips
  • Laduree.
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis
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FAQ
Frequently Asked Question
  • The global Flavor Tea valued at USD 5.1 Billion in 2022 and is expected to reach USD 8.07 Billion in 2030 growing at a CAGR of 5.9%.

  • The prominent players in the market are Luzianne, Red Rose, Dilmah, Traditional Medicinals, Bigelow, Yogi Tea, Mariage, Stash Tea, Yorkshire Tea, Tazo, Harney & Sons, Mighty Leaf Tea, Twinings, Celestial Seasonings, Tetley, The Republic of Tea, Teavana, Lipton, PG Tips, Laduree..

  • The market is project to grow at a CAGR of 5.9% between 2023 and 2030.

  • The driving factors of the Flavor Tea include

    • Increasing consumer awareness of health and wellness

  • North America was the leading regional segment of the Flavor Tea in 2022.