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Electric Toothbrush Market

Electric Toothbrush Market

Electric Toothbrush Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:


Base Year:



Nov - 2022



Report Code:


Segments Covered
  • By Bristle By Bristle Soft, Nanometer
  • By Head Movement By Head Movement Rotation/ Oscillation, Sonic/ Side-by-Side
  • By End User By End User Children, Adult
  • By Region By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Base YearBase Year: 2022
Forecast YearsForecast Years: 2023 - 2030
Historical YearsHistorical Years: 2017 - 2021
Revenue 2022Revenue 2022: USD 2925.19 Million
Revenue 2030Revenue 2030: USD 3822.26 Million
Revenue CAGRRevenue CAGR (2023 - 2030): 3.40%
Fastest Growing Region Fastest Growing Region (2023 - 2030) Asia Pacific
Largest Region Largest Region (2022): North America
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost) Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries) Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report Country/Region-specific Report
  • Go To Market Strategy Go To Market Strategy
  • Region Specific Market Dynamics Region Specific Market Dynamics
  • Region Level Market Share Region Level Market Share
  • Import Export Analysis Import Export Analysis
  • Production Analysis Production Analysis
  • Other Others Request Customization Speak To Analyst
Electric Toothbrush Market Share

Market Synopsis:

The Global Electric Toothbrush Market was valued at USD 2925.19 Million in 2022 and is forecast to reach a value of USD 3822.26 Million by 2030. In the forecast period, the Global Market is anticipated to grow by exhibiting a Compound Annual Growth Rate (CAGR) of 3.40%.

A device that uses quick and automatic bristle motions to clean the tongue, teeth, and gums is referred to as an electric or power toothbrush. It effectively removes plaque and lessens the effects of gingivitis by using rotations and side-to-side head movements. In addition, the timers, many brush head attachments, computerized reminders, and pressure sensors in the Electric Toothbrush stop the user from brushing too vigorously and harming the gums and tooth enamel.

Electric Toothbrush Market Size, 2022 To 2030 (USD Million)

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Additionally, it provides several options, including standard brushing, tongue cleaning, whitening, gum care, thorough cleaning, and reducing tooth sensitivity. One of the key primary factors propelling the market's expansion is the rising incidence of conditions associated with the mouth and teeth. Furthermore, cavities and other dental issues have also increased due to changing lifestyles and unhealthy dietary patterns, including consuming sugar-rich foods, tobacco, and alcohol. This factor has increased the demand for oral care products like Electric Toothbrush. In addition, the market is expanding due to numerous technological developments, including the creation of smart Electric Toothbrushes with advanced pressure sensor technology, Bluetooth connectivity, head replacement reminder functionality, and data delivery to smartphones in real-time for continuous monitoring. Additional factors, such as active marketing campaigns by manufacturers and easy product availability through online retail channels, are anticipated to fuel market growth.

On the other hand, the device's adoption rate was constrained by a lack of knowledge about the benefits of utilizing an Electric Toothbrush to better clean and maintain the health of a tooth when brushing as opposed to a traditional toothbrush. Therefore, this prevents the Electric Toothbrush Market from growing.

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Market Segmentation:

The Electric Toothbrush Market is segmented based on Bristles, Head Movement, End Users, and Region. Based on the Bristles, the market is further segmented into Soft and Nanometer. Furthermore, based on the Head Movement, the market is further divided into Rotation/ Oscillation and Sonic/ Side-by-Side. In addition, based on the End Users, the market is further segmented into Children and Adults.

Based on Bristle:

The Soft Bristles category dominated the market in 2021. This category contributes significantly to the global market share. It is predicted to be the most profitable segment over the projection period since it delivers several oral benefits, including plaque prevention and tooth decay mitigation, and is effectively tailored for sensitive teeth. As a result, the Soft Bristles segment will continue to dominate the Global Electric Toothbrush Market in the forecast period.

Based on End Users:

The Adult category dominated the market in 2021 and is expected to continue its dominance. The Adult Electric Toothbrush Market share was the largest. Adults who experience more stress tend to acquire harmful lifestyle patterns and practices. Due to this, there is an abundant demand for products that can treat different dental conditions. This lifestyle change has led to poor oral health. Over the forecast period, rapid growth in the Children's section is also anticipated. This growth can be explained primarily by the abundance of appealing Electric Toothbrushes for Children in a wide variety. These items have ergonomic brush handles that provide a secure grip for children and are great for cleaning hard-to-reach places.

Asia Pacific is Anticipated to grow at the Largest CAGR during the forecast period

The Asia Pacific is forecast to rise at a considerably high Compound Annual Growth Rate (CAGR) during the forecast period. Increased oral diseases are to blame for a growth in product awareness. Additionally, anticipated significantly improving the local market include an expanding middle-class population group, rising disposable income, and rising healthcare spending. The consumption rate is likely fueled by the rising use of e-commerce platforms, resulting in increasing expenditure on oral care items like Electric Toothbrushes. It is expected that the major competitors in this area would contribute to the product's increased market appeal by steadily focusing on product improvement and introducing new ones.

Recent Development:

  • In March 2021, Colgate and Philips announced their partnership to assist in bringing Electric Toothbrushes with oral benefits to South America.
  • In May 2020, Burst Oral Care, a manufacturer of Electric Toothbrushes, is receiving financing from Goldman Sachs. Burst Oral Care is anticipated to benefit from this as it continues to expand.

Competitive Landscape:

The key players in the Global Electric Toothbrush Market include- Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter & Gamble Co., Water Pik Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, JSB Healthcare and others.

Segmentation of the Global Electric Toothbrush Market:

Parameter Details
Segments Covered

By Bristle

  • Soft
  • Nanometer

By Head Movement

  • Rotation/ Oscillation
  • Sonic/ Side-by-Side

By End User

  • Children
  • Adult

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Colgate Palmolive
  • Panasonic
  • Koninklijke Philips N.V.
  • Procter & Gamble Co.
  • Water Pik Inc.
  • Mornwell
  • Shenzhen Risun Technology Co. Ltd.
  • SONIC Chic
  • JSB Healthcare
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis
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Frequently Asked Question
  • The global Electric Toothbrush valued at USD 2925.19 Million in 2022 and is expected to reach USD 3822.26 Million in 2030 growing at a CAGR of 3.40%.

  • The prominent players in the market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter & Gamble Co., Water Pik Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, JSB Healthcare.

  • The market is project to grow at a CAGR of 3.40% between 2023 and 2030.

  • The driving factors of the Electric Toothbrush include

    • Effective alternative to manual toothbrush’

  • North America was the leading regional segment of the Electric Toothbrush in 2022.