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Bancassurance Market Size and Projected Growth Through 2035\
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Bancassurance Market

Bancassurance Market Size, Share & Trends Analysis Report by Product Type (Life Bancassurance, Non-Life Bancassurance), by Model Type (Pure Distributor, Exclusive Partnership, Financial Holding, Joint Venture), by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Historic Data (2021 - 2023) & Forecast Period (2025 - 2035)

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Revenue Insights

Market Size in 2024

USD 1331.3 Billion

Market Size By 2035

USD 2472.22 Billion

CAGR (2025 - 2035)

5.80%

Largest Region

Asia Pacific

Fastest Region

Asia Pacific

Base Year

2024

Historic Data

2021 - 2023

Forecast Period

2025 - 2035

Segments Covered

By Product Type, By Model Type, By Region

Report Coverage

The final deliverable will encompass both quantitative and qualitative data, providing a comprehensive analysis of the market. The scope is customizable.

Overview

Market Synopsis:

The global Bancassurance Market is valued at USD 1331.3 Billion in 2024 and is projected to reach a value of USD 2472.22 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 5.80% between 2025 and 2035.

Bancassurance Market Size, 2024 To 2035 (USD Billion)

Bancassurance is a connection between insurance and the bank that offers the protection administration or protection plans to the bank clients. In this method, both the bank and insurance agency work mutually together to give protection to the end-buyer. For this situation, banks will urge their buyers to buy protection plans. On the off chance that the quantity of backup plans expands, it would be an advantage to both bank and insurance agency which thus diminishes the general expenses included. The Bancassurance sorted into the plan of action type are the coordinated model and the non-incorporated model. The coordinated bank model is simply incorporated with the bank. In this model, the premium is straightforwardly charged from the customers record in the bank. In the non-coordinated model, the insurance contract is given by the approved monetary assistance which is more modest than the bank.

Factors, for example, the surge in the number of merchants or specialist drives the general market development. However, the larger part of the banks are executing the Bancassurance idea, yet trouble associated with drawing in their customers for up-selling the protection item is supposed to restrict the development of the general business. Furthermore, a lack of awareness with respect to the protection plans given by the bank to their clients controls the market development. The market is exceptionally serious in nature, with major players focused on creating awareness regarding the Bancassurance industry. The key part in the Bancassurance Market has presentations and classes to show and advance contact with the bank and give data of insurance contracts to the record holders.

Market Segmentation:

The Bancassurance Market is segmented on the basis of Product Type, Model Type and Region. Based on Product Type, the market is further sub segmented as Life Bancassurance, and Non-Life Bancassurance. Based on Model Type, the market is sub segmented as Pure Distributor, Exclusive Partnership, Financial Holding, and Joint Venture.

Based on Model Type:

On the basis of Model Type, the Joint Venture sub- segment is expected to lead the market as the joint ventures products are only distributed through the banking parents network. In some cases, strategic shareholding strengthens the relationship between the bank and the insurance. This model has the advantage of equal partnerships and collective decision-making, as well as the ability for partners to harness each others capabilities because each will be focused on its own area of business.

Based on Model Type:

On the basis of the Model Type, in Pure Distributor sub-segment is also expected to grow at a higher rate as in this segment the bank serves as an intermediary in this approach, offering products from multiple insurance companies. The insurance company typically pays the bank distribution commissions, which are offset by policyholder entrance and management fees. A more or less significant shareholding or cross-shareholding may be used to supplement the relationship between the bank and the insurer. The financial reasoning for such a model stems from the banks realization of a real need to be able to offer insurance products to its customers while being unable or unwilling to build such expertise internally, not to mention the considerable upfront investments required. Customers respect adviser independence. Therefore this concept is thought to function well in certain markets. At the same time, insurers may face a disadvantage in that they have limited influence over the customers to whom their policies are sold.

Asia Pacific is Projected to Grow at the Fastest CAGR during the Forecast Period

Asia Pacific is accounted to grow at the fastest Compound Annual Growth Rate (CAGR) during the forecast period. The Asia–Pacific market is divided in terms of penetration: on the one side, Bancassurance now accounts for a great percentage of total new life insurance business. On the other hand, Bancassurance remains a small percentage of a banks total client base, often ranging upwards. The relatively low European penetration rates of non-life products show that Bancassurance sales have plenty of space to develop. Whether banks want to expand non-life or life product sales, they'll need to leverage digital tools.

Competitive Landscape:

The key players in the Global Bancassurance Market include- ABN AMRO Bank N.V. and others.

Segmentation of the Global Bancassurance Market:

Market Segmentation

ParameterDetails
Segment Covered

By Product Type

  • Life Bancassurance (43.9%)
  • Non-Life Bancassurance (56.1%)

By Model Type

  • Pure Distributor
  • Exclusive Partnership
  • Financial Holding
  • Joint Venture

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, U.K., Italy, Spain, Nordic Countries, Benelux Union, Rest of Europe)
  • Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, South-East Asia, Rest of Asia Pacific)
  • Latin America (Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa
Companies Covered
  • ABN AMRO Bank N.V.
  • The Australia and New Zealand Banking Group Limited
  • Banco Bradesco SA
  • The American Express Company
  • Banco Santander S.A.
  • BNP Paribas S.A.
  • The ING Group
  • Wells Fargo & Company
  • Barclays plc
  • Intesa Sanpaolo S.p.A.
  • Lloyds Banking Group plc
  • Citigroup Inc.
  • Crédit Agricole Group
  • HSBC Holdings plc
  • NongHyup Financial Group
  • Société Générale S.A.
  • Nordea Group
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