Background Music Market

The global Background Music Market is valued at USD 1489.51 Million in 2023 and is projected to reach a value of USD 2088.83 Million by 2032 at a CAGR (Compound Annual Growth Rate) of 4.9% between 2024 and 2032.

Key highlights of Background Music Market

• North America dominated the market in 2023, obtaining the largest revenue share of 37.2%.
• The cafe & Restaurant segment dominated the Background Music market with the largest market share of 26.7% in 2023.
• The AV System Equipment segment dominated the Background Music market with the largest market share of 52.8% in 2023.
• The rise of music streaming services exemplifies this transformation of the technological landscape. Businesses' access to and use of background music has been revolutionized by music streaming services like Spotify, Apple Music, and Amazon Music.

Background Music Market: Regional Overview

North America Dominated Sales with a 37.2% share in 2023. The Background Music Market in North America is the largest contributor to the global market in terms of revenue. The proliferation of cafeterias, restaurants, clubs, shopping malls, and gift stores, among other commercial establishments, is driving the widespread adoption of background music systems and software. In North America, business owners and managers recognize the importance of background music in enhancing the overall atmosphere and consumer experience within their establishments. Consequently, there is a growing propensity to invest in sophisticated and customizable background music solutions that cater to the specific requirements and preferences of diverse customer bases, thereby stimulating market expansion. The growing number of hotels, restaurants, and entertainment facilities in North America are thus investing in advanced background music technologies to provide customized, high-quality soundscapes that elevate guest experiences, contributing to the escalating growth of the market.

U.S. Background Music Market Overview

The Background Music market in U.S., with a valuation of USD 454.36 Million in 2023, is projected to reach around USD 606.92 Million by 2030. This forecast indicates a substantial Compound Annual Growth Rate (CAGR) of 4.2 % from 2024 to 2030. The United States Background Music Market is the largest in the North American region. Several factors are driving the growth of the U.S. background music market, including the rising demand for personalized and curated audio experiences, the rising popularity of online shopping and mobile apps, the rise of smart buildings, the growth of the hospitality industry, the rising popularity of fitness and wellness, and the rise of coworking spaces. In both commercial and private contexts, consumers now seek music solutions that are tailored to their preferences and activities. Furthermore, the rise of smart buildings is another influential factor driving the growth of the U.S. background music market. Modern structures and facilities are being designed with sophisticated audiovisual systems that seamlessly incorporate background music. Smart buildings use intelligent audio solutions to control and optimize the audio experience in various spaces, thereby enhancing the overall environment and providing occupants with a connected futuristic experience.

The global Background Music market can be categorized as End User, Type, and Region.

Background Music Market: End Use Overview

In 2023, the Cafe & Restaurant segment dominated the market, with the largest share accounting for 42.5% of the overall market. The Background Music market, segmented by the Application, includes Hotels & Motels, Retail Stores, Cafes & Restaurant, Workplace, Fitness & Recreational sport centers, Spas & Wellness centers, Beauty & hair saloons, and Others. Cafes and restaurants are businesses that provide clients with food and beverages. For instance, Starbucks is well-known for its relaxed and inviting atmosphere, which is in part due to the use of background music. The Cafes and Restaurants segment dominated the Background Music market in 2023 and is anticipated to maintain its dominance throughout the forecast period. The dominance of the Cafes and Restaurants segment in the Background Music market is propelled by the recognition that background music plays a crucial role in influencing the overall consumer experience. The interaction of curated music with the theme, ambiance, and consumer behavior, along with technological advancements and cost-effective licensing models, ensures that background music remains an essential investment for cafes and restaurants seeking to improve their business performance and maintain a competitive edge in the market. Thus, these factors are considerably contributing to the expansion of the cafes and restaurants segment of the background music market.

Background Music Market: Type Overview

In 2023, the AV System Equipment segment dominated the market, with the largest share accounting for 52.8% of the overall market. The Background Music market, segmented by the Types, includes AV System Equipment and In-app & web. Audio-visual (AV) system equipment used in background music setups are essential components that facilitate the creation, distribution, and playback of audio content in a variety of commercial and public settings. Businesses are investing in AV system equipment to provide a seamless combination of audio and visual elements as they become more aware of the importance of creating immersive environments. Retail establishments, restaurants, hotels, and public venues are all attempting to increase consumer engagement and satisfaction, which has fueled the adoption of advanced AV systems that provide high-quality audio and video. In addition, the constant technological advancements in AV system apparatus play a significant role in its rising popularity. Innovative technologies such as high-definition displays, multichannel sound systems, and advanced control interfaces are attracting the attention of businesses seeking to maintain a competitive edge in the marketplace. Architects, designers, and developers are collaborating with providers of AV system equipment to create custom solutions that meet the unique requirements of each project. This collaboration has increased demand for AV system equipment, which has propelled the growth of the AV System Equipment segment of the Background Music Market.

Key Trends

• The market for background music has seen a growing trend toward personalization. Music services utilize user data and algorithms to create customized playlists for customers that take into account a variety of factors, including tastes, location, mood, and even the time of day.
• Integration with the Internet of Things (IoT) and smart devices is a trend that is increasing in popularity. The evolution of background music systems toward greater connectivity and compatibility with a wider variety of smart devices and platforms is underway.

Premium Insights

The market for background music has witnessed a significant transformation in recent years due to technological advancements. These innovations have not only altered the creation and distribution of background music but have also created new opportunities for businesses to enhance consumer experiences. Government policies and regulations have a significant impact on the market for background music. Copyright and licensing regulations govern the legal use of music in commercial contexts. To ensure artists and creators are compensated fairly for their work, governments impose regulations requiring businesses to obtain licenses before playing copyrighted music. It is essential to adhere to these policies to avoid legal issues and financial penalties. For Instance, In November, 2022 USEN Co., Ltd. and Recochoku Co., Ltd. has collaborated to create WEDDING MUSIC BOX, a web + app BGM service package that makes complex wedding scenes "easy". Full-scale provision will begin on Tuesday, November 22, 2022.

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Market Dynamics

The growing importance of branding and ambiance in business settings to aid market growth

Branding and ambiance play crucial roles in enhancing the market presence and success of a business. Branding encapsulates the identity, values, and promise of a company to its consumers. It creates a distinct image and perception in the minds of consumers, setting a business apart from its rivals. Effective branding fosters a strong emotional connection between consumers and the brand by nurturing their trust, loyalty, and recognition. A well-designed atmosphere is consistent with the brand's image and values, resulting in a seamless and immersive experience. It can elicit favorable feelings, improve customer satisfaction, and encourage repeat visits. The physical layout, interior design, lighting, colors, music, and even fragrances all contribute to the atmosphere of a business establishment. Moreover, in today's competitive business environment, where customer experience and differentiation are paramount, branding and ambient investments are a strategic necessity. Prioritizing the creation of a compelling brand identity and enticing milieu positions businesses to stand out in the marketplace, cultivate customer loyalty, and achieve sustainable growth. By emphasizing these factors, businesses can establish a distinct market presence that resonates with their target audience, resulting in increased customer satisfaction, brand loyalty, and a stronger market position. According to a recent study conducted by the U.S. Small Business Administration (SBA), businesses with strong brands are more likely to prosper than those without. The study discovered that companies with strong identities experienced higher revenue growth and customer satisfaction rates. Moreover, businesses that invest in branding and ambiance are more likely to be resilient, which can result in increased sales and recurrent business, thereby boosting the market.

Growing demand for enhanced customer experiences to boost the market

The rising demand for improved consumer experiences is a significant market growth driver across many industries. In the current competitive environment, consumers seek not only products or services but also meaningful, customized, and memorable interactions with brands. This transition in consumer expectations has forced businesses to prioritize customer -centric approaches. Companies that invest in gaining an in-depth comprehension of their customers' needs, preferences, and pain points are able to design experiences that resonate more profoundly. Businesses that prioritize customer experience gain a competitive advantage, whether through streamlined digital interfaces, outstanding in-store interactions, or empathetic customer support. For instance, surveys have revealed that happy, satisfied consumers are more likely to become brand loyalists, resulting in repeat business and referrals. In addition to technology, employee training and company culture are essential for delivering exceptional consumer experiences. Well -trained and engaged employees who understand the company's values and mission can authentically embody the brand and create meaningful interactions with consumers. Businesses that invest in ongoing training and employee empowerment cultivate a customer-centric culture that permeates all customer interactions.

Competitive Landscape

The global background music market has undergone significant changes, driven by shifting consumer preferences, technological advancements, and changes in how businesses use background music. Market leaders by considering factors such as sales performance, market positioning, presence in local, regional, and global markets, diverse distribution channels, and other relevant criteria. Market Leaders are USEN Co. Ltd., Mood Media, Sirius XM, TouchTunes Music Corporation, PlayNetworks Inc, Imagesound limited, NSM Music, Music Concierge, Rockbot, Almotech limited. For instance, In January 2022, SiriusXM Holdings Inc. announced that its subsidiary, Sirius XM Radio Inc., has acquired Cloud Cover Media, Inc. Cloud Cover Media offers Cloud Cover Music, a music for business service, and employs business management, music programming, licensing, and software development teams. Cloud Cover Music's easy-to-use solutions and robust tech platform allow businesses to deliver music, with customized audio messaging if desired, to create the desired atmosphere for their prospects, customers, and clients.

Recent Developments

• In March 2024, Beatoven.ai created royalty-free music for commercial applications using breakthrough AI music-generating techniques.
• In September 2023, USEN Co. Ltd., in collaboration with TTNE Co., Ltd. which produces saunas and develops products will begin distributing 3 original channels targeting sauna facilities and sauna rooms with the theme of ``Sauna Sauna Tomote*1 Music''.
• In March 2023, Mood Media, the world’s premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading instore digital advertising solution provider. Financial terms of the transaction were not disclosed.
• In November 2022, USEN Co., Ltd. And Recochoku Co., Ltd. Has collaborated to create WEDDING MUSIC BOX, a web + app BGM service package that makes complex wedding scenes "easy". Full-scale provision will begin on Tuesday, November 22, 2022.