
AR HUD Market
AR HUD Market Global Industry Assessment & Forecast
Segments Covered
By Application Passenger car, Commercial vehicle
By Sales Channel OEM, Aftermarket
Snapshot
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2021 - 2028 |
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2016 - 2020 |
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2.14 Billion |
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13.97 Billion |
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26.43% |
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North America |
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Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market Dynamics
Region Level Market Share
Import Export Analysis
Production Analysis
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Key Insights
The
global AR HUD market was valued at USD 2.14 Billion in 2020 and is
projected to reach USD 13.97 Billion by 2028, growing at a CAGR of 26.43%%
from 2021 to 2028.

Years | Parameters |
---|---|
Historical Data (Actual Data) | 2016-2020 |
Base Year Data | 2020 |
Current Year Date | 2021 |
Projected year data | 2021-2026 |
Annual Market Size (2028) | 13.97 Billion |
Annual Market Size (2021) | |
CAGR (2021 - 2028) | 26.43%% |
Definition and Overview
Augmented reality (AR) head-up displays (HUDs) are the next evolution toward creating a better driving experience. Instead of showing secondary static information, AR HUDs can display graphics that interact with the driver’s FOV, overlaying critical information directly onto the real world. This requires the integration of a vast amount of real-time vehicle sensors data. An AR HUD can identify threats by directly marking them within the driver’s FOV.
The
global AR HUD market is segmented based on by Application, Sales Channel,
regions, and countries. The regional segmentation provides current and forecast
demand across North America, Europe, Asia Pacific, Latin America, and Middle
East & Africa. All the segments have been analyzed on the basis of present
and future trends. Rising demand for AR HUD in various countries such as the U.S.,
Germany, China, India, and Japan, among others is likely to support the growth
of the market. Numerous companies are focusing on investing heavily in this
application to cater the end user requirements effectively. The report provides
comprehensive analysis of the market based on drivers, restraints,
opportunities, trends, competition, and industry-authenticated data. The market
is estimated from 2016 to 2020 with forecast from 2021 to 2028.
Global AR HUD Market: COVID-19 Impact Analysis
The
COVID-19 pandemic is affecting industries worldwide and the global economy took
hit in 2020 and likely in 2021 as well. The outbreak created disruptions in
industries such as semiconductor, consumer electronics, travel, and automotive,
among others. Impact of COVID-19 on the market demand is considered while
estimating the current and forecast market size and growth trends for all the
regions and countries. The
report provides a completely separate chapter for COVID-19 Impact Analysis.
This chapter includes: o Impact Assessment of COVID-19
Pandemic o Pre & Post COVID-19
Market Size o Qualitative analysis on the
short term & long term impact of COVID-19 on the market
o
The
analysis provides foremost strategies adopted by competitors to minimize the
impact of the pandemic on their business activities and scope for future
developments.
Market Insights
The increasing safety concern from consumers is anticipated to augment the AR HUD market growth during the forecast period. AR graphics are overlaid onto real world objects in such a way that the driver can immediately recognize the threat and quickly take appropriate action, such as braking for a road obstacle. Presenting ADAS alerts in this manner could significantly increase driver situational awareness, especially when driving at night or in low visibility conditions are factors driving the market.
The increase need for connected vehicles is expected to support the growth of the AR HUD market in the years to come. The connected vehicle comes with safety features that offer superior convenience, comfort, and entertainment available in passenger cars. The traffic congestions have resulted in increase in the time spent inside a car and has increased the demand for in-car infotainment and connected features. The augmented reality HUDs are an essential part of connected vehicles. The connected car include infotainment units that offer audio and visual entertainment to the consumers and also enhances the driving experience by offering convenience and safety features.
The major factor that may hamper the growth of the AR HUD market is the complexity in designing them. This is because the processing and displaying of graphics based on the vehicle’s sensor data, commonly referred to as sensor fusion is very complex. Integrating real-time vehicle sensor data and the HUD HMI software to accurately overlay symbols on a rapidly changing environment presents a significant design challenge.
Global AR HUD Market Report Scope
Parameter | Details |
---|---|
Market Size Provided for Years | 2016-2028 |
Base Year | 2020 |
Historic Years | 2016-2020 |
Forecast Years | 2021-2028 |
Market Size Provided In Terms Of | Revenue & Volume |
Segments Covered | Application, Sales Channel |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
Countries Covered | The U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, South East Asia, Brazil, Argentina, GCC Countries, and South Africa, among others |
Companies Covered | Jaguar, Bosch, HARMAN International, DENSO, HTC, Panasonic, Visteon, Garmin, Microsoft, Delphi Automotive, Nippon Seiki, AutoVRse, Mercedes-Benz, Hyundai Motor Company, NVIDIA, General Motors (GM), Volkswagen, Unity, Continental. |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis |
Market Segmentation
Application Analysis: Preview On the basis of Application,
the market is segmented into Passenger car, Commercial vehicle. Passenger Car held the
leading share in 2020 and is anticipated to grow at a noteworthy CAGR over the
forecast timespan. This is due to the increasing adoption of Passenger Car
in emerging economies in Asia Pacific region. Sales Channel
Analysis: Preview
Based on Sales Channel,
the market is segmented into OEM, Aftermarket. Aftermarket accounted
for the highest market share and is expected to grow at a significant CAGR from
2021 to 2028.
Global AR HUD Market: Application Segment Analysis
-
- Passenger car
- Commercial vehicle
Global AR HUD Market: Sales Channel Segment Analysis
-
- OEM
- Aftermarket
Regional Analysis Preview
On the basis of region, the global AR HUD market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America region held the largest share of the global AR HUD market in 2020. Some of the major countries contributing to the surge in the market are the U.S., U.K., Germany, France, China, India, Japan, and South Korea. U.S. is one of the most profitable countries for companies operating in the market.
Market Size, 2021 (USD Billion)
Global AR HUD Market: Regional Analysis
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- France
- Germany
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East and Africa
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
The market comprises of various small, medium, and large sized players spread across all the regions. Some of the key companies operating in the global AR HUD market are Jaguar, Bosch, HARMAN International, DENSO, HTC, Panasonic, Visteon, Garmin, Microsoft, Delphi Automotive, Nippon Seiki, AutoVRse, Mercedes-Benz, Hyundai Motor Company, NVIDIA, General Motors (GM), Volkswagen, Unity, Continental.. The report provides company market share analysis which gives a comprehensive overview of the key competitors in the market. In addition, the report also covers major strategies adopted by market players such as new product launch, acquisitions & mergers, partnerships, collaborations & joint ventures, research & development, and regional expansion. The study also covers the product portfolio of major companies operating in the market.
FAQ
Frequently Asked Question
What is the global demand for AR HUD in terms of revenue?
-
The global AR HUD valued at 2.14 Billion in 2020 and is expected to reach 13.97 Billion in 2028 growing at a CAGR of 26.43%%.
Which are the prominent players in the market?
-
The prominent players in the market are Jaguar, Bosch, HARMAN International, DENSO, HTC, Panasonic, Visteon, Garmin, Microsoft, Delphi Automotive, Nippon Seiki, AutoVRse, Mercedes-Benz, Hyundai Motor Company, NVIDIA, General Motors (GM), Volkswagen, Unity, Continental..
At what CAGR is the market projected to grow within the forecast period?
-
The market is project to grow at a CAGR of 26.43%% between 2021 and 2028.
What are the driving factors fueling the growth of the market?
-
The driving factors of the AR HUD include
- The increasing safety concern from consumers is anticipated to augment the AR HUD market growth during the forecast period. AR graphics are overlaid onto real world objects in such a way that the driver can immediately recognize the threat and quickly take appropriate action, such as braking for a road obstacle. Presenting ADAS alerts in this manner could significantly increase driver situational awareness, especially when driving at night or in low visibility conditions are factors driving the market.
- The increase need for connected vehicles is expected to support the growth of the AR HUD market in the years to come. The connected vehicle comes with safety features that offer superior convenience, comfort, and entertainment available in passenger cars. The traffic congestions have resulted in increase in the time spent inside a car and has increased the demand for in-car infotainment and connected features. The augmented reality HUDs are an essential part of connected vehicles. The connected car include infotainment units that offer audio and visual entertainment to the consumers and also enhances the driving experience by offering convenience and safety features.
Which region accounted for the largest share in the market?
-
North America was the leading regional segment of the AR HUD in 2020.