The Organic Fruits and Vegetables Market size was valued at USD 39.45 Billion in 2021, and is estimated to reach USD 68.50 Billion by 2028, registering a Compound Annual Growth Rate (CAGR) of 8.2% from 2022 to 2028. The market for Organic Fruits and Vegetables is growing rapidly, largely due to growing concerns about food security and farming practices that contribute to a better and more sustainable environment. Organic fruits and vegetables are processed to increase shelf life and ease of use.

The growing demand for Organic Fruit and Vegetables is largely due to increased global consumption. Owing to the high cost of production, organic fruits and vegetables are limited in quantity. Consumers are willing to pay more for organic fruits and vegetables since they are pesticide-free, therefore it is expected to increase the sale of organic fruits and vegetable market. Also, increasing demand for organic fruits and vegetables is an opportunity for farmers and food processing companies. Having antioxidants in organic products which have a positive effect on health has been proven in several scientific studies which are also attracting consumers to choose organic fruits and vegetables. Various governments support organic farming to reduce the amount of air and water to be disposed of. This may encourage farmers to continue their traditional farming practices. In organic farming, production is often lower due to the lacking efficiency of organic fertilizer and as a result, it is often more expensive than non-organic food and even costs are higher in organic farming. Organic food costs USD 0.24 more per standard than regular options. This means that they cost about 7.5% more than regular meals. In addition, organic food is produced without synthetic restrictions or radiation due to which it emerges from the shelves quickly, thus preventing market growth.

The Organic Fruits and Vegetables Market is segmented based on type, form, and distribution channel. Based on the type, the market is divided into organic fruits and organic vegetables. The fruit segment is predicted to dominate the market as its production in developing nations like India and China has seen a rise in recent years. Based on form, the organic fruits and vegetable market is divided into fresh and frozen forms. Even with the unavoidable use of frozen fruits and vegetables in the hospitality industry, fresh produce is still preferred. Based on distribution channels, it is divided into supermarkets, hypermarkets, convenience stores, online retail channels, and more.

Geographically, the Organic Fruits and Vegetables Market includes North America, Asia Pacific, Europe, Latin America, Middle East & Africa. North America is the largest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. Due to high prices and a lack of consumer understanding of the difference between organic and conventional products, the demand for organic fruits and vegetables in developing nations is not high. Although the availability of these products in modern sales has increased in recent years, this can be attributed mainly to the growing interest of wealthy consumers and the growing middle-class population, which may advance the market in the forecast period

The major players in the Organic Fruit and Vegetable Market include - DMH Ingredients, CSC Brands LP (Campbell Soup Company), H.J. Heinz Company, Juices International Pty. Ltd., General Mills, Inc., Organic Valley Family of Farms, Activz, Z Natural Foods, LLC., Green Organic Vegetable Inc., The Whitewave Foods Company, and Iceland Foods Ltd..