Personal Care Wipe Market to Reach USD 23,998 Million by 2028

Vantage Market Research

Nov 24, 2021

The Personal Care Wipe Market is expected to reach USD 23,998 Million by 2028, growing at a CAGR of 5.4% between 2021 to 2028. The advantage of personal care wipes is that it is used in the inhibition of infection due to their easy disposing character thus pulling customers to buy customized personal care wipes. Furthermore, the key companies are focusing on originating multipurpose and beneficial personal care wipes which are appropriate for various skin types.

 Key Findings:

  • The baby wipes segment is projected to expand at the fastest CAGR exceeding 5.6% over the forecast period owing to the increasing adoption due to the factors such as effectiveness and convenience of the product thus slowly reducing the usage of the traditional cleansing means.
  • The supermarket/hypermarket segment held a market share of around 32% in 2020. This share is due to the rising investments in attractive packaging and continuous innovation in product features, which is expected to play a key role in expanding the personal care wipe size.
  • Asia Pacific is expected to expand at a CAGR of over 6% from 2021 to 2028. This surge is attributed to the rising demand for personal care wipe market in developing economies such as China and India.

The engaging packaging style of personal care products and the variation in product material and aromas are impacting the businesses of personal care wipes over the globe. The expanding usage of personal care wipes for the keeping of hygiene, especially when the availability of water is inadequate is one of the reasons for increasing the demand of the market.

Asia Pacific is expected to record the highest CAGR, owing to the increasing demand in countries, such as India, China, and Japan. The wipes are utilized for various objectives like cleansing, sanitizing of various areas, cosmetics requirements, and others. The personal care wipes market is forecasted to observe a modest increase on account of the increasing demand for the products, particularly in the advancing economic country due to the busy lifestyle and disposable income of the customs which has led to an improved requirement for convenience products like personal care wipes.

Some of the key players in the Personal Care Wipe Market include Unicharm International, Powerex Nonwovens Co. Ltd, Meridian Industries Inc, Johnson & Johnson, La Fresh, Rockline Industries, Hearttex wipes, Railway Group, Edgewell Personal Care, Toba Industries Ltd (Beijing Marvel), Kimberly Clark Corporation, Procter and Gamble Co, Feixiang Nonwoven Products Co, Diamond Wipes International, NicePak International., among others.  The market is comprised of a high degree of competition due to the presence of numerous key players.