Personal Care Wipe Market

Key Insights

The global Personal Care Wipe Market is valued at USD 21.7 Billion in 2024 and is projected to reach a value of USD 38.67 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 5.40% between 2025 and 2035.

Definition And Overview

Wipes are wet, hygienic, intimate, and fragrance in them. There are different types, wipes are the perfect solutions in many life situations They can be used for cleaning tool very often during water scarcity and at the time of unavailability of water.

The global Personal Care Wipe market is segmented based on by Product, Distribution Channel, Regions, and Countries. This report provides an analysis of the global Personal Care Wipe market for the historic period of 2020–2023 and forecasts for 2025–2035 while 2024 is considered as a base year for estimations. The report covers exhaustive analysis on the global Personal Care Wipe industry, which includes market trends, drivers, restraints, opportunities, segmental analysis, regional trends, and competitive landscape among others. The report provides a detailed study on various product types and their applications in different industry verticals at the global/regional/country level. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. All the segments have been analyzed based on present and future trends. The research study provides complete assessment of the market on the basis of competition, drivers, restraints, opportunities, trends, and industry-authenticated data. The market is estimated from 2020 to 2023 with forecast from 2025 to 2035.

COVID-19 Impact Analysis

COVID-19 pandemic led to government of numerous countries across the globe to impose stringent lockdown measures during the primary stages. This led to numerous challenges owing to the supply chain. However, the market witnessed steady growth over the later stages as the governments lifted restrictions on construction activities. Impact of COVID-19 on the market demand is considered while estimating the current and forecast market size and growth trends for all the regions and countries.

The report provides a completely separate chapter for COVID-19 Impact Analysis. This chapter includes:

• Impact Assessment of COVID-19 Pandemic
• Pre & Post COVID-19 Market Size
• Qualitative analysis on the short term & long-term impact of COVID-19 on the market
• The analysis provides foremost strategies adopted by competitors to minimize the impact of the pandemic on their business activities and scope for future developments.

Industry Analysis

• The increasing personal care trend and environmental hygiene standards to reduce the risk of cross contamination is anticipated to augment the growth of the market over the forecast period.
• Furthermore, the attractive packagings in the market for such personal care products and the continious innovation in product features, material and fragrances are influencing the sales of Personal Care Wipes across the world.
• The increased use of chemicals as ingredient in wipes is expected to hamper the growth of the market in the years to come.

Product Analysis Preview

On the basis of Product, the market is segmented into Baby, Facial & Cosmetic, Hand & Body, Flushable, Others. Baby Wipes held the highest share in the global Personal Care Wipe market and is projected to witness the same trend during the forecast period. Companies in this sector are opting to advanced technologies in their supply chain to cater the end user requirements effectively.

Distribution Channel Analysis: Preview

Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, Others. Supermarket/Hypermarket accounted for the highest market share and is expected to grow at a significant CAGR from 2025 to 2035.

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Regional Analysis Preview

Based on region, the global Personal Care Wipe market is segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America region led the market with the largest share in 2024. Some of the key countries contributing to the surge in the market are the U.S., U.K., Germany, France, China, India, Japan, and South Korea. Developing economies in the Asia Pacific region such as China and India are expected to make notable contributions in the growth over the coming years. Thus, it is expected that the Personal Care Wipe market is anticipated to rise over the forecast timespan.

Competitive Landscape

The market comprises of numerous small, medium, and large sized players spread across various geographies. Some of the main competitors in the global Personal Care Wipe market are Unicharm International, PowerTex Nonwovens Co. Ltd, Meridian Industries Inc, Johnson & Johnson, La Fresh, Rockline Industries, Hearttex wipes, Riway Group, Edgewell Personal Care, Toba Industries Ltd (Beijing Marvel), Kimberly Clark Corporation, Procter and Gamble Co, Feixiang Nonwoven Products Co, Diamond Wipes International, NicePak International.. The report covers company market share analysis which gives a comprehensive overview of the main competitors in the market. In addition, the report also covers major strategies adopted by market players such as new product launch, acquisitions & mergers, partnerships, collaborations & joint ventures, research & development, and regional expansion. The study also covers the product portfolio of major companies operating in the market.

The global Personal Care Wipe market can be categorized as Type, Application, End-Use Industry, and Region.