In terms of revenue, the Optical Brighteners Market is expected to reach USD 2.0 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 7.5% from 2022 to 2028. The growth in the textile industry with growing demand from laundry care products and demand for biodegradable brighteners are major factors fuelling the market growth. It has been observed that lifestyle is changing with high demand for textiles among consumers. In order to meet the growing demand, the usage of optical brighteners in textiles to counteract the yellowness of fabric & emit blue light rays has grown by textiles producers, which is boosting the market growth.

Key Findings:

• Under the application segment paper, the sub-segment is projected to have a higher market share. The growth is driven by higher demand from countries like India, China, and Indonesia for bright as well as durable fabrics. Many companies are using several formulations of optical brighteners for developing high-quality end-products. The consumers are focusing on convenience with improving the functionality of their laundry agents which is positively influencing product demand.
• Consumer Products sub-segment in end-user has held a greater market share in 2021. Government in countries such as China and India are taking initiatives and highly promoting their local manufacturers as well as institutions for research & development of optical brighteners-based products for increasing their production volumes.

Some of the key players in the Optical Brighteners Market include - BASF SE, Day-Glo Color Corp., Clariant AG, Huntsman International LLC, Eastman Chemical Company, Archroma Management LLC, Milliken & Company, Blankophor GmbH & Co. KG, MPI Chemie B.V., Rudolf GmbH, among others.

Optical brighteners have some unique properties, like high light fastness, fluorescence, chemical stability, heat resistance, because of which it has wide usage in the paper & textile industry. The optical brighteners are used in multiple applications such as fabrics, paper, detergents & soap, packaging, synthetics & plastic, and others. Additionally, growing industrialization in emerging countries is another factor for driving the optical brightener market growth. Today, new & emerging applications like lacquers, universal tracer, and pigmented lacquers are gaining attention and can be considered as major future applications of optical brighteners.

Europe is expected to maintain its dominance in the global market as China is a major country for Optical Brighteners Market. China is a manufacturing hub for finished products such as cosmetics, plastics, and laundry care products where brighteners are majorly used. Additionally, increasing demand for optical brighteners in cosmetic products that are experiencing high demand in the global market is another factor that boosting the regional market growth.