Natural Protein Powder Market to Reach Valuation of USD 7.7 Billion by 2028 – Increasing Preference for Healthy Food Supplements Drives the Market

Vantage Market Research

Jul 11, 2022

In terms of revenue, the Global Natural Protein Powder Market is expected to reach USD 7.7 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 7.90% from 2022 to 2028. The consumer prevalence of the Natural Protein Powder and increasing preference for food supplements through protein powder is anticipated to augment the growth of the Natural Protein Powder Market during the forecast period.

Key Highlights from Report:

  • The sports nutrition sub-segment held a significant share in 2021. This is attributable to the wide-ranging application in the sports and medical industries due to their high acquisition by sportspeople, athletes, and bodybuilders as dietary supplements. In addition, the accessibility of sports nutrition products in supermarkets and convenience stores is anticipated to boost the demand for various stores.

  • The online stores’ sub-segment is projected to grow at the fastest Compound Annual Growth Rate (CAGR) forecast period. The growing utilization of the internet for shopping, decrease in time intervals, higher convenience, and more discounts are the key components propelling the sales of natural protein supplements through online accumulation.

  • Asia Pacific is expected to grow at the fastest Compound Annual Growth Rate (CAGR) during the forecast period. China accounted for the largest share in this region. This is attributable to the product demand in the area being mainly stimulated by modernization and the ascending requirement for on-the-go snacking options.

Market Dynamics:

The consumer prevalence towards Natural Protein Powder is anticipated to augment the growth of the Natural Protein Powder Market in the years to come. This is owing to the increasing prevalence of protein supplements among millennials, associated with their interest in building health through a balanced diet. In addition, increasing reliance on supplements to implement the daily nutritional requirements because of changing lifestyles has stimulated the demand for protein supplements over a projected time frame.

The growing consumers’ acquisition of food supplementation, the accessibility of world-class athletics & fitness infrastructure, high disposable income, and a favorable government outlook is anticipated to propel the Natural Protein Powder Market expansion. Milk is the critical raw supplement used for releasing whey and casein proteins. Soy is also an essential basic supplement for plant-based protein. Volatility in the prices of natural supplements, including milk & soybean, due to supply and demand constraints is anticipated to result in fluctuations in the cost of protein supplements.

North America held the most significant shares of the Natural Protein Powder Market in 2021. The US welcomed the largest share in this region, owing to the increased consumer awareness regarding health & wellness associated with knowledge regarding the product benefits. Europe was the second-largest region in the growth of the Natural Protein Powder Market and is anticipated to witness significant growth during the forecast period. Increasing emphasis on a healthy lifestyle, associated with higher disposable income, is expected to propel the development of the Natural Protein Powder in this region.