In terms of revenue, the Global Mobile Advertising Market is expected to reach USD 397.2 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 22.50% from 2022 to 2028.
Mobile advertisers are now aware of the possibilities for almost anytime and anywhere bulk or individualized communication through the mobile channel. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Additionally, it allows advertisers to tailor their ads to mobile customers. The market will continue to expand due to factors like the rising number of companies, goods, and services on the market, the expansion of small and medium-sized businesses, particularly in developing nations, growing public awareness of the benefits of mobile marketing and advertising, and the expansion of the IT sector in emerging nations.
Key Highlights from Report:
· The Art & Entertainment segment is estimated to drive the growth of the Mobile Advertising Market during the forecast period. The Arts &Entertainment sector is continually developing thanks to new technological advancements and business concepts. E-books are growing more widespread and account for a sizable share of current book sales. The general public can now watch television series and movies on the internet, which is another reason why it's growing more and more popular.
· The SMS segment showed lucrative growth in the Mobile Advertising Market in 2021. To protect their networks and identify unauthorized SMS traffic, telecom operators are enthusiastically adopting SMS firewall solutions. This enables them to grow their company operations and enhance customer service. Sending a lot of SMSs to clients interested in a company's goods or services is referred to as using online SMS services. Currently, many firms use bulk SMS services to convey information about their brands or enterprises to targeted consumers' mobile phones.
· North America dominates the significant share in the market over the forecast period. Brands are focusing on keeping the customer engaged with games and are rewarding them for watching advertisements by giving them extra points in different locations, which will help North America maintain its dominance in the Mobile Advertising industry throughout the projection period.
The widespread use of high-speed mobile internet will become the main driver of market expansion. The market will continue to expand due to factors like the rising number of companies, goods, and services on the market, the expansion of small and medium-sized businesses, particularly in developing nations, growing public awareness of the benefits of mobile marketing and advertising, and the expansion of the IT sector in emerging nations like China and India. Another element boosting the market's expansion is the increase in consumer expenditure on media and entertainment and the rise in demand for banking, financial services, and insurance (BFSI). The market's ability to grow will be constrained by the underdeveloped and developing economies' lack of technological know-how and a skilled labor force.
North America is estimated to dominate a significant share of the market in 2021. The use of smartphones is expected to increase significantly in the coming years. Significant investments will be made in developing telecom networks and knowledge of mobile marketing among businesses. Additionally, the region's spending on TV advertising will probably surpass the rising costs of digital marketing. This is due to the area's sizable population of technologically adept individuals. In addition, it is projected that the fierce competition among the big players in the gaming sector would enhance the prominence of reward commercials.
The Global Mobile Advertising Market is Segmented as follows:
- Native Social
- Arts & Entertainment
- Hobbies & Interests
- Other Categories
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
List of the Key Players of the Global Mobile Advertising Market is:
Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., Smaato Inc.
The Global Mobile Advertising Market Scope can be Tabulated as below:
|Market Size Provided for Years
|2017 - 2030
|2017 - 2021
|2023 - 2030
|Regions & Counties Covered
|Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis