The Maternity Apparel Market is expected to reach USD 24.8 Billion by 2028, growing at a CAGR of 3% between 2021 and 2028. The increasing adoption of fashion trends and increasing influence of social media and celebrity endorsements are factors motivating modern mothers to opt for maternity Apparel.

Key Findings:    

• The top segment is projected to grow at a CAGR of over 3.2% over the forecast period. Pregnancy is a time when women prefer extra comfortable clothes and increasing demand for formal wear top driven by the growing working female population. Additionally, the demand for t-shirts and pajamas is high as women feel comfortable in them during pregnancy, which are some factors fuelling the market growth.
• The online segment held a market share of around 55% in 2020. The increasing adoption of e-commerce all over the globe has created many growth opportunities for the global maternity wear market. Today women prefer to buy from the online sites available due to high convenience, a wide range of choices, discount offers, and easy availability.
• Asia Pacific is expected to expand at a CAGR of over 2.28% from 2021 to 2028. The Increasing trend of pregnancy photoshoots is producing high demand for branded maternity wear in countries like India and China. Additionally, countries in the region are also having rising birth rates, resulting in an increasing need for maternity wear.

Some of the major players in the Maternity Apparel Market include Le Tote, Fillyboo, Macy`s, PinkBlush, Rent the Runway, ASOS, Nordstrom Rack, HandM, Destination Maternity, Boohoo, Rachel Pally, Old Navy, Burlington, LOFT, A Pea in the Pod, GAP, Isabella Oliver, Kohl`s, Mom`s The Word, Nordstrom, Hatch, Rosie Pope.

The key manufacturers in the industry are focusing on innovative as well as fashionable maternity wear with the purpose of protecting mothers and babies from ultraviolet (UV) radiation by using natural as well as eco-friendly fabrics to tailor these garments. Growing pregnancy rates as well as increasing fashion consciousness in modern pregnant women all over the world. In addition, high convenience with the availability of several unique designs, brands, and big discounts are generating sales of maternity apparel. The high importance of maternity clothes that are made using natural fabric is tarnishing the sales of synthetic apparel made from materials such as polyester, and nylon. The consciousness about the different maternity clothing is less in low-income economies about to hinder the market growth.

North America is expected to record the highest CAGR. The region holds maximum revenue in maternity clothing wear driven by celebrity influencers over social media and higher disposable income. The demand for formal wear is high as a large ratio of the population is women; the fact is fuelling the maternity apparels market.