Maternity Apparel Market

The global Maternity Apparel Market is valued at USD 6.54 Billion in 2024 and is projected to reach a value of USD 12.53 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 6.10% between 2025 and 2035.

Definition And Overview

The utilization of maternity wear was only for hiding baby bump without thinking about its fitting. These days, women are highly conscious about the fitting of the garments they wear. Fashion and design awareness are increasing among the modern mothers.

The report covers in-depth study on the global Maternity Apparel market, which comprises market trends such as drivers, restraints, and opportunities, regional trends, segmental analysis, and competitive landscape among others. This study comprises the market estimations and forecast in terms of revenue for each segment at the global/regional/country level along with a detailed analysis of growth prospects, challenges, and opportunities. The report includes a separate chapter covering detailed Maternity Apparel market overview that includes Porter’s Five Forces Analysis, PESTLE Analysis, Player Positioning Analysis, SWOT Analysis, and Value Chain Analysis among others.

Global Maternity Apparel Market: Regional Analysis

Based on the geography, the global Maternity Apparel market is segmented into North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa. The regional analysis covers market estimations and forecast for each segment for each region for the years 2023–2035. The concentration of raw material suppliers as well as market players in one specific region impacts the global market scenario and the report covers exclusive information on the same. Also, the report analyzes the intensity of competition in each region and its influence on the growth of the global Maternity Apparel market.

Market Segmentation

The report delivers an acute breakdown of the market based on various segments such as Product, Distribution Channel, and region. The report will cover market estimations and forecast for each segment by region for the years 2023–2035. Several growth factors and opportunities impacting various segments have been incorporated in the report.

On the basis of Product, the market is divided into Outerwear, Innerwear, Nightwear. Outerwear held the largest share in 2024 and is projected to witness substantial growth during the forecast period.

Based on Distribution Channel, the market is divided into Store-based, Online. Online attributed to the highest market share and is expected to grow at a significant CAGR from 2025 to 2035.

COVID-19 Impact Analysis

The wise spread COVID-19 outbreak has impacted several industries including Maternity Apparel. The governments across the globe compel to employ stringent restriction such as lockdown, international border seals, and implementing strict social distancing measures. This forces serval industries to opt for work from home which in turn disrupted the business processes. However, after mid 2021 the world is witnessing reopening of trading activities, business operations which is expected to stimulate the economic growth during upcoming years. The impact of COVID-19 on the market demand is considered while estimating the current and forecast market size and growth trends for all the regions and countries.

The report provides a completely separate chapter for COVID-19 Impact Analysis. This chapter includes:

• Impact Assessment of COVID-19 Pandemic
• Pre & Post COVID-19 Market Size
• Qualitative analysis on the short term & long term impact of COVID-19 on the market
• The analysis provides foremost strategies adopted by competitors to minimize the impact of the pandemic on their business activities and scope for future developments.

Track market trends LIVE & outsmart rivals with our Premium Data Intel Tool: Vantage Point

Industry Analysis

The report explains various driving factors, restraints/challenges, and opportunities in detail. These assessments aid the industry stakeholders to analyze the Maternity Apparel market on the basis of different parameters, such as economies of scale, the share of various distribution channels, various factors affecting consumer behavior such as brand loyalty, price, and product availability among others, capital investments, regulatory landscape, production rights and patents, promotional strategies, and other customer preferences.

The improvements in economic conditions and rising disposable incomes are encouraging consumers to increase their spend on fashion clothing and is anticipated to augment the growth of the market over the forecast period.

The rising number for pregnant as well as working women and increasing awareness of availability of fashionable maternity apparel that has created a demand for maternity wear. With this increasing fashion consciousness among women in developed as well as developing countries is about to present several growth opportunities. The low penetration rate is anticipated to hamper the growth of the market over the forecast period.

Competitive Landscape

The global Maternity Apparel market report provides an exhaustive competitive landscape to give a comprehensive synopsis of the global market. This section of the report will provide you extensive information on all key players based on business overview, product portfolio, marketing strategies, recent developments, financial performance, and geographical presence among others. Moreover, the report also includes extensive information on key strategies such as new product development/launch, merger & acquisitions, partnerships, collaborations & joint ventures, research & development, and regional expansion.

The key players in the global Maternity Apparel market include - Fillyboo and among others.