Anime Market to Reach Valuation of USD 61.7 Billion by 2030 – Rising Global Popularity of Anime and Increasing Desire for Anime-Related Content on Digital Platforms Drives the Market

Vantage Market Research

Jan 17, 2024

In terms of revenue, the Global Anime Market is expected to reach by 2030, growing at a CAGR (Compound Annual Growth Rate) of 10.3% from 2023 to 2030.

The Anime market has experienced enormous increase and global popularity in recent years. Anime, a style of animation originating from Japan, has captivated millions of fans globally. Anime industry has expanded to become a multibillion-dollar market that has a major impact on many industries., which started off little in the early 20th century.

One of the major elements contributing to the Anime market growth is its capability to appeal to a diverse audience. Although initially targeted at children in Japan, Anime has evolved to cater to different age groups and interests. Genres like romance, action, fantasy, and science fiction are all included in children, teens, and adults' Anime programs and movies. This versatility ensures Anime accessibility to a broad demographic. 

Key Highlights from the Report

  • Based on the segmentation of Type, the Merchandising segment dominates the Anime market owing to the increasing desire among younger people to collect Anime merchandise such as posters, figurines, t-shirts, and key chains. These products are easily accessible for purchase both online and offline.
  • Furthermore, based on the segmentation of Genre, the Action and Adventure segment contributed to the majority of market revenue in 2022. The main reason for this is the strong presence and popularity of action-packed and adventure-centered television series throughout history. Examples include Dragonball, Naruto, Demon Slayer, One Punch Man, Jujutsu Kaisen, and One Piece, among various others.
  • Based on Region, the Asia Pacific Anime market is poised for major growth during the forecast period because of the increasing fanbase, expanding streaming platforms, and the production of original content. 

Market Dynamics

A significant factor in the Anime market's expansion is the advent of streaming platforms. With the upsurge of platforms like Crunchyroll and Netflix, Anime has become readily available to audience globally. Fans can easily access a vast library of Anime titles conveniently, leading to increased consumption and demand. Furthermore, these streaming platforms often simulcast new episodes, allowing international audiences to watch them in real time with Japanese viewers. This simultaneous release has created a global community among Anime fans, further bolstering the market's growth.

Anime merchandise has also played a crucial role in the market's success. From figurines and clothing to video games and collectibles, Anime-related products have become highly sought after. Fans spending money on merchandise to showcase their love and support for their favourite series or characters. This demand for merchandise has brought about collaborations with numerous brands and outlets, ensuing in an extensive range of products available both online and in stores. Furthermore, events like Anime conventions have become popular accumulating places for fans to meet, cosplay, and purchase exclusive merchandise.

Asia Pacific Anime market has observed significant growth in recent years, attributed to various factors such as the increasing popularity of Anime and manga, growing internet penetration, and the rise of streaming platforms. Another significant market growth factor is the growing fanbase of Anime and manga in the region. Japanese Anime collection and manga have gained huge following at all over the world, which includes in countries like China, South Korea, and Southeast Asia. This led high growth in demand for Anime content in the Anime region. The emergence of streaming structures has also made it greater smooth for Anime producers and vendors to reach worldwide target market, leading to a upward push in licensing deals, partnerships, and collaborations between Japanese Anime studios and global streaming platforms, in addition fuelling the market's enlargement. The Asia Pacific region has also seen a rise in the production of original Anime content. 

The Global Anime Market is Segmented as follows

  • Type
    • T.V.
    • Movie
    • Video
    • Internet Distribution
    • Merchandising
    • Music
    • Pachinko
    • Live Entertainment
  • Genre
    • Action & Adventure
    • Sci-Fi & Fantasy
    • Romance & Drama
    • Sports
    • Other Genres
  • Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

 List of the Key Players of the Global Anime Market is

Pierrot Co. Ltd. (Japan), Production IG (Japan), Studio Ghibli (Japan), Sunrise Inc. (Japan), Toei Animation Co. Ltd. (Japan), Bones (Japan), Kyoto Animation Co. Ltd. (Japan), MADHOUSE (Japan), Crunchyroll (U.S.), Progressive Animation Works Co. Ltd. (Japan), Good Smile Company (Japan), Discotek Media (U.S.), Sentai Holdings LLC (U.S.), VIZ Media LLC (U.S.), Ufotable Co. Ltd., Atomic Flare (U.S.) 

The Global Anime Market Scope can be Tabulated as below

Parameter Details
Market Size Provided for Years 2017 - 2030
Base Year 2022
Historic Years 2017 - 2021
Forecast Years 2023 - 2030
Segments Covered
  • Type
    • T.V.
    • Movie
    • Video
    • Internet Distribution
    • Merchandising
    • Music
    • Pachinko
    • Live Entertainment
  • Genre
    • Action & Adventure
    • Sci-Fi & Fantasy
    • Romance & Drama
    • Sports
    • Other Genres
  • Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
Regions & Counties Covered
  • North America
    • U.S.
    • Canada
    • Mexic
  • Eurpe
    • U.K
    • France
    • Germany
    • Italy
    • Spain
    • Rest Of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Suth Korea
    • South East Asia
    • Rest Of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest Of Latin America
  • Middle East & Africa
    • GCC Cuntries
    • South Africa
    • Rest Of Middle East & Africa
Companies Covered
  • Pierrot Co. Ltd. (Japan)
  • Production IG (Japan)
  • Studio Ghibli (Japan)
  • Sunrise Inc. (Japan)
  • Toei Animation Co. Ltd. (Japan)
  • Bones (Japan)
  • Kyoto Animation Co. Ltd. (Japan)
  • MADHOUSE (Japan)
  • Crunchyroll (U.S.)
  • Progressive Animation Works Co. Ltd. (Japan)
  • Good Smile Company (Japan)
  • Discotek Media (U.S.)
  • Sentai Holdings LLC (U.S.)
  • VIZ Media LLC (U.S.)
  • Ufotable Co. Ltd.
  • Atomic Flare (U.S.)
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Anime Market Size, Share & Trends Analysis Report by Type (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment) by Genre (Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports, Other Genres) by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Industry Assessment (2017 - 2022) & Forecast (2023 - 2030)