Water Purifier Market

Water Purifier Market Size and Forecast

The global Water Purifier Market is valued at USD 36.5 Billion in 2024 and is projected to reach a value of USD 80.9 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 7.5% between 2025 and 2035.

Water Purifier Market Key Highlights

• Based on the Product Type, the Point-of-use Filters category accounted for significant market share in Water Purifier market industry in 2024
• In 2024, by Category, RO Filters dominated the Water Purifier market with significant Water Purifier market share of 37.5%
• By Application, Residential dominated the Water Purifier market with significant market share in 2024
• Asia Pacific dominated the Water Purifier market industry with 40.1% Water Purifier market share in 2024
• North America region is anticipated to grow at the highest CAGR during the forecast period in Water Purifier market industry

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Water Purifier Market Growth Factor

Rising Awareness of Water Pollution & Waterborne Diseases Driving Global Demand for Water Purifiers

As the global population continues to grow, the strain on existing water resources is increasing. Water supply agencies are under pressure to deliver clean and safe drinking water to population. However, increased urbanization and industrial expansion have greatly contributed to water pollution by introducing dangerous chemicals and toxic minerals into natural water sources. This results in increase in waterborne diseases such as cholera, typhoid and diarrhea especially in regions such as Asia Pacific, Latin America, and Africa. According to the WHO, waterborne infections cause around 1.5 million fatalities each year. Market participants have also increased their awareness campaigns, emphasizing the dangers of drinking contaminated water as well as the benefits of water filtration. With easy access to such information, consumers are becoming more conscious of the health risks posed by unsafe water, leading to a growing demand for Water Purifier market.

Water Purifier Market Challenge

High Maintenance Costs of Filters

One of the major obstacles in the Water Purifier market is the widespread adoption of water purifiers is the high maintenance cost of filters. Purification systems require regular filter replacements, which vary based on the technology and product kind. Key components, including as reverse osmosis (RO) membranes and ultraviolet (UV) lamps, are relatively expensive, discouraging some consumers from investing in these systems. Point-of-use (PoU) filters typically require replacement every six to twelve months, while commercial filtration systems demand frequent filter changes after each production cycle. Point-of-entry filtration solutions, on the other hand, need servicing every two to three years. The recurring cost of filter replacement can discourage consumers from purchasing PoU water treatment systems, posing a significant challenge to Water Purifier market expansion.

Product Type Insights

​The Product Type segment is divided into Point-of-use Filters and Point-of-entry Filters.

• Point-of-use Filters: Point-of-use Filters dominated the Water Purifier market due to their compact design and space efficiency. These filters have a smaller water capacity, making them ideal for light-duty applications. Within this category, countertop filters emerged as the top revenue contributor, driven by their ease of installation and widespread consumer preference. The Point-of-Use (PoU) Filters segment includes compact filtration systems designed to purify water at the point of consumption, such as faucets, under-sink units, countertop purifiers, and pitcher filters. These filters are widely used in households and offices due to their affordability, ease of installation, and effectiveness in removing contaminants like chlorine, sediments, and bacteria. PoU systems are popular in urban areas where consumers prioritize convenience and immediate access to clean drinking water
• Point-of-entry Filters: Point-of-entry Filters accounts for significant market share in Water Purifier market. Point-of-entry filters are installed at the main water supply line of a household, ensuring purified water is distributed across the entire home. Also referred to as whole-house filters, PoE systems supply clean water to kitchens, bathrooms, washing machines, refrigerators, and other household applications. They offer higher filtration capacity compared to PoU filters and are designed for long-term use, making them more expensive but highly effective for Water Purifier market

Category Insights

The Category segment is divided into RO Filters, UV Filters, Gravity Filters, Others.

• Reverse Osmosis (RO) Filters: RO filters are among the most popular Water Purifier systems, using a semi-permeable membrane to remove dissolved salts, heavy metals, and contaminants from water. They are especially effective in areas with high Total Dissolved Solids (TDS) levels, making them a preferred choice for urban households and industrial applications requiring purified water
• Ultraviolet (UV) Filters: UV filters use ultraviolet light to eliminate bacteria, viruses, and other microorganisms from water without altering its taste or chemical composition. These filters are highly effective in regions where microbiological contamination is a primary concern, ensuring safe drinking water without the need for additional chemicals
• Gravity Filters: Gravity-based filters operate without electricity and use activated carbon or ceramic filters to remove sediments, chlorine, and some bacteria from water. They are widely used in rural and off-grid areas due to their affordability, ease of use, and portability, making them an economical solution for households with limited access to treated water
• Others: This category includes multi-stage filtration systems that combine RO, UV, ultrafiltration (UF), and activated carbon technologies for enhanced purification. These advanced systems are designed for consumers looking for comprehensive water treatment, offering superior filtration efficiency by targeting multiple types of contaminants

Application Insights

The Application segment is divided into Residential, Commercial and Industrial.

• Residential: The residential segment is the largest consumer of Water Purifier market, driven by the increasing awareness of waterborne diseases and the demand for safe drinking water at home. Homeowners prefer point-of-use (PoU) systems such as RO, UV, and gravity-based filters, which are compact, easy to install, and cost-effective. Growing urbanization, rising disposable incomes, and concerns over tap water quality are key factors fueling the adoption of water purifiers in households
• Commercial: The commercial water purifier segment accounts for significant market share in Water Purifier market. The commercial segment includes offices, restaurants, hotels, educational institutions, and healthcare facilities, where clean and safe water is essential for employees, customers, and guests. These establishments typically use high-capacity RO and UV filtration systems to ensure compliance with health regulations and enhance customer experience. The demand for commercial water purifiers is increasing due to growing health-consciousness, regulatory standards, and sustainability initiatives in businesses
• Industrial: The industrial segment accounts for significant revenue in Water Purifier market. Industrial segment utilizes large-scale water purification systems in sectors such as pharmaceuticals, food & beverage, chemicals, and power generation, where ultra-pure water is crucial for production processes. Industries rely on advanced filtration technologies like RO, ultrafiltration (UF), and deionization to remove contaminants, heavy metals, and dissolved solids. The rising emphasis on water recycling, wastewater treatment, and stringent environmental regulations is driving the demand for industrial water purifiers

Regional Trends

In 2024, the Asia Pacific captured 40.1% of the revenue share in Water Purifier market.

Asia Pacific Water Purifier Market Trends

Asia Pacific Water Purifier market is driven by rising disposable incomes and a growing preference for products that promote a healthier lifestyle. The region’s increasing population has placed immense pressure on existing water resources, making access to clean drinking water a challenge. Many governments have struggled to provide safe water for daily use, prompting consumers to invest in water purification systems for their homes.

North America Water Purifier Market Trends

North America region is experiencing the fastest growth in Water Purifier market. The Water Purifier market expansion is primarily fueled by the high adoption rate of water treatment systems. Consumers in this region are highly aware of the importance of pure drinking water, leading to widespread installation of water purifiers in households. Additionally, the presence of established commercial manufacturers and strong distribution networks continues to support Water Purifier market expansion.

Europe Water Purifier Market Trends

Europe region is experiencing the significant growth in Water Purifier market. The Water Purifier market is driven by the thriving alcoholic beverage industry, particularly in the production of beer and wine, which requires purified water. Additionally, rising industrial pollution has led to increased demand for RO-based purifiers, as they effectively remove contaminants and dissolved toxins from water sources.

Latin America Water Purifier Market Trends

Latin America Water Purifier market is poised for rapid growth, supported by government initiatives to reduce single-use plastics have led to a decline in packaged drinking water sales, increasing demand for home-based purification systems. The expanding mining industry has contributed to significant water contamination, further driving the need for effective filtration solutions in Water Purifier market.

Middle East & Africa Water Purifier Market Trends

Middle East & Africa is expected to witness significant expansion in its Water Purifier market due to water purification technologies such as desalination play a crucial role in ensuring access to potable water, as the region lacks natural freshwater sources due to low rainfall and the absence of rivers. Additionally, the region’s high-income population has led to increased spending on advanced water filtration systems, making purifiers a staple in many households.

Water Purifier Market Trends

• Growing Health Awareness: Increasing concerns about waterborne diseases and contaminated water are driving demand for advanced water purification solutions
• Technological Advancements: Smart water purifiers with IoT integration allow real-time monitoring of water quality, TDS levels, and filter life through mobile apps
• Sustainability Focus: Development of low-waste RO systems with improved water recovery rates and long-lasting filters to reduce maintenance costs
• Compact & Tankless Designs: Rising demand for space-saving, tankless purifiers, particularly in urban areas with limited kitchen space
• Rise of E-commerce & DTC Sales: Increasing preference for online purchases via e-commerce platforms, offering convenience, better accessibility, and competitive pricing
• Stricter Government Regulations: Regulatory bodies enforcing stringent water quality standards, pushing companies to comply with safety certifications
• Hybrid Filtration Technologies: Growing adoption of multi-stage filtration systems, combining RO, UV, UF, and activated carbon filters for enhanced purification

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Competitive Landscape

The competitive landscape of the Water Purifier market is characterized by the presence of key global and regional players competing on technology, innovation, pricing, and distribution strategies. Leading companies such as A. O. Smith, Kent RO, Eureka Forbes, Coway, Brita, and VIOMI are continuously investing in research and development to enhance purification efficiency, integrate smart features, and improve filter longevity. The Water Purifier market is witnessing a shift towards advanced technologies like reverse osmosis (RO), ultraviolet (UV), and ultrafiltration (UF), along with IoT-enabled purifiers that provide real-time water quality monitoring. Strategic mergers, acquisitions, and partnerships, such as A. O. Smith’s acquisition of Unilever’s Pureit division, are reshaping the competitive dynamics. Additionally, the rise of e-commerce platforms has intensified competition, allowing direct-to-consumer brands to challenge established players with cost-effective and innovative solutions. Companies are also focusing on expanding their geographical reach, particularly in emerging markets where demand for clean drinking water is rising due to increasing urbanization and growing health awareness.

The key players in the global Water Purifier market include - Unilever PLC, Kent RO Systems Ltd., Panasonic Corporation, Culligan International Company, General Electric Company, Brita LP, The 3M Company, Best Water Technology Group, iSpring Water Systems LLC, LG Electronics, A. O. Smith Corporation, Pentair PLC, Honeywell International Inc., Helen of Troy Limited among others.

Recent Water Purifier Market Developments

• In January 2025, VIOMI introduced two new Composite Water Purifiers, Vortex 8 and Kunlun, at CES 2025. The Vortex 8, now available on Amazon, utilizes advanced reverse osmosis (RO) technology with an ultra-fine filtration accuracy of 0.0001 microns. This ensures the removal of harmful contaminants such as PFOA, PFOS, and microplastics, making drinking water safer. It boasts an efficient wastewater ratio of 3:1, meaning for every three parts of purified water, only one part is wasted. Additionally, its long-lasting filter can operate for up to four years, reducing the need for frequent replacements. The purifier’s tankless, space-saving design combined with its modern aesthetics makes it an ideal choice even for compact kitchens
• In July 2024, Unilever finalized an agreement to sell its water purification division, Pureit, to A. O. Smith, a global leader in water technology. Pureit offers a range of water purification solutions across several countries, including India, Bangladesh, Sri Lanka, Vietnam, and Mexico
• In October 2023, Urban Company introduced two new models of its Native RO water purifiers, the M1 and M2. These models are available for purchase on the Urban Company app, official website, and Amazon, providing customers with multiple purchasing options. The company highlighted a key feature of the M2 model—integrated IoT (Internet of Things) technology. This allows users to monitor the purifier’s performance, track the real-time TDS (Total Dissolved Solids) level in water, keep an eye on water consumption, and check the filter’s lifespan through the Urban Company app. These smart features help users maintain their purifier efficiently, ensuring consistently high-water quality

Water Purifier Market Segments Covered in the report:

Product Type

• Point-of-use Filters
  • Under The Counter Filters
  • Counter Top Filters
  • Pitcher Filters
  • Faucet-mounted Filters
  • Others
• Point-of-entry Filters

Category

• RO Filters
• UV Filters
• Gravity Filters
• Others

Capacity

• Small (Below 5L)
• Medium (5L to 10L)
• High (Above 10L)

Price

• Low
• Medium
• High

Application

• Residential
• Commercial
  • Hotels & Restaurants
  • Corporate Offices
  • Educational Institutions
  • Hospitals & Healthcare Facilities
  • Shopping Malls & Retail Stores
• Industrial

Sales Channel

• Online Sales
  • E-commerce Platforms (Amazon, Flipkart, etc.)
  • Brand-owned Websites
• Offline Sales
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Direct Sales
  • Independent Retailers
  • Authorized Distributors & Dealers

Water Purifier Market Regions and Countries:

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Nordic Countries
• Benelux Union
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• South-East Asia
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Rest of Latin America

The Middle-East and Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of Middle-East Africa