Tuna Fish Market

Market Synopsis:

The global Tuna Fish Market is valued at USD 44.27 Billion in 2024 and is projected to reach a value of USD 69.78 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 4.23% between 2025 and 2035.

Tuna is an important part of the marine ecosystem and one of the most economically valuable species. Skipjack, yellowfin, bigeye, Pacific, Atlantic, and Southern Bluefin tuna are all important species in the commercial tuna fishery. Companies have increased their investment in Research and Development (R&D) efforts in response to the growing demand for a healthy diet and sustainable fishing operations. Consumer demand has prompted the implementation of sophisticated tuna processing processes in response to changing dietary preferences. In recent years, the global consumption of canned Tuna Fish has exploded. Tuna in a can is a popular low-cost protein that is easy to store and does not require refrigeration. It is a convenient product to export because it requires little to no refrigeration, which is a benefit that promotes demand for canned tuna products in both developed and developing countries. The substantial increase in the working population boosted demand for processed, ready-to-cook, ready-to-eat goods.

Due to factors such as environmental concerns and dairy allergies, a large section of the worlds population has become vegetarian, significantly impacting meat and seafood sales in many places. Because of the growing popularity of plant-based foods among customers, the number of plant-based meat producers has increased. Even though demand for seafood continues to rise, sustainably produced plant-based seafood can help to maintain biodiversity and reduce overfishing, which is why a major corporation like Nestle S.A. is introducing plant-based tuna to the market. Market participants such as Beyond Meat and MorningStar Farms are investing in vegetarian alternatives to typical meat products as well as developing a diverse vegan meat product line. As a result, customers' shift to plant-based tuna is likely to stifle Tuna Fish industry growth in the future years.

Market Segmentation:

The Tuna Fish Market is segmented on the basis of Species, and Type. On the basis of Species, the market is segmented into Skipjack, Albacore, Yellowfin, Bigeye, Bluefin, and Others. On the basis of Type, the market is segmented into Canned and Fresh Frozen.

Based on Species

The most popular canned tuna species is skipjack tuna. According to Asia Pacific - Fish Watch, skipjack tuna account for more than 70% of total tuna captures in the Western and Central Pacific, and about half in the Indian Ocean. Skipjack also has a modest cholesterol content and is high in low-fat protein and salt, both of which aid plant growth. Yellowfin tuna is becoming increasingly popular among customers due to its rich flavor and excellent texture. The species is predominantly sold canned and frozen as plate-sized small pelagic fish in the Philippines and Indonesia.

Based on Type

Canned tuna is the most popular product category, owing to growing awareness of its health benefits and ease of preparation. It is likely to maintain its dominance during the forecast period. Omega-3 fatty acids included in canned tuna help to lower blood pressure, cholesterol, dementia, and inflammatory diseases. Furthermore, the huge variety of products accessible on the market, ranging from basic and unseasoned products to prepared, grilled, and marinated products, aids the segments growth. Fresh tuna is expected to grow greatly due to the rise of Asian restaurants around the world, which has stimulated interest in it and its consumption in a number of ways.

Europe Holds the Largest Share in the Global Tuna Fish Market

Europe dominated the Global Tuna Fish sector in 2024, with a market value of USD 12.9 billion. The regions rapid expansion is fueled by high per capita consumption of fish and seafood, as well as the presence of well-organized seafood industry. Customers in the region have been leaning toward nutritious and functional meals since COVID-19, which provide health benefits for busy and active consumers. Companies are focusing their efforts on addressing the growing demand for useful things from customers. In September 2021, for example, John West, a Thai Union Group brand, launched a nutrient-dense canned tuna variety in UK stores. Energy, Heart, and Immunity are the three functional flavors in the product range, which are aimed at young consumers looking for tasty and practical dietary options.

Competitive Landscape:

Key players operating in the Global Tuna Fish Market include- Bolton Group (Milan - Italy) and others.

Segmentation of the Global Tuna Fish Market: