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Toothbrush Market

Toothbrush Market

Toothbrush Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:


Base Year:



Nov - 2022



Report Code:


Segments Covered
  • By Product By Product Manual Toothbrush, Electric Toothbrush
  • By Bristles By Bristles Soft, Medium, Firm
  • By Application By Application Adults, Children
  • By Region By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Base YearBase Year: 2022
Forecast YearsForecast Years: 2023 - 2030
Historical YearsHistorical Years: 2017 - 2021
Revenue 2022Revenue 2022: USD 6.22 Billion
Revenue 2030Revenue 2030: USD 8.34 Billion
Revenue CAGRRevenue CAGR (2023 - 2030): 3.70%
Fastest Growing Region Fastest Growing Region (2023 - 2030) Asia Pacific
Largest Region Largest Region (2022): Asia Pacific
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost) Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries) Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report Country/Region-specific Report
  • Go To Market Strategy Go To Market Strategy
  • Region Specific Market Dynamics Region Specific Market Dynamics
  • Region Level Market Share Region Level Market Share
  • Import Export Analysis Import Export Analysis
  • Production Analysis Production Analysis
  • Other Others Request Customization Speak To Analyst
Toothbrush Market Share

Market Synopsis:

The Global Toothbrush Market was valued at USD 6.22 Billion in 2022 and is projected to reach a value of USD 8.34 Billion by 2030. Over the forecast period, the Global Market is anticipated to grow and exhibit a Compound Annual Growth Rate (CAGR) of 3.70%.

A Toothbrush is a dental instrument used to clean the teeth, gums, and tongue. It has a large head with tightly grouped bristles on which toothpaste can be applied along with a handle and is primarily used for cleaning difficult-to-reach regions of the mouth. Numerous bristle textures, sizes, and forms are available for Toothbrushes. A steep rise in oral hygiene awareness has recently led to the market's expansion. Furthermore, easy product availability and rising E-Commerce use are further growth drivers.

Toothbrush Market Size, 2022 To 2030 (USD Billion)

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Additionally, the industry is driven ahead by the rising aim of eliminating dental issues. Significant populations frequently experience oral cancer, periodontal disease, tooth sensitivity, tooth erosion, tooth decay, bad breath, and other dental conditions. Using the right Toothbrushes and brushing methods will help you avoid these issues. In addition, it is anticipated that consumer awareness will propel the market. The market for Toothbrushs also driven by rising product improvements. The quality and size of the bristles for items intended for various age groups, as well as other major modifications made by the principal producers, are a few of the most significant.

In addition, people's unhealthy lifestyles and poor eating habits are likely to result in various oral infection issues, further contributing to the increasing demand for such products. Expanding the Toothbrush Market is expected to be supported by other essential factors like developing retail infrastructure, increasing dental clinics and hospitals, and other commercial distribution channels. However, significant players' plans to expand their oral care businesses will likely be hampered by the dominance of several small and unorganized industry players with competitive prices.

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Additionally, the higher price of premium-based teeth brushing solutions might discourage use by those with lesser incomes. Finally, Manual Toothbrushes also raises the risk of enamel and gum damage. These are the main factors serving as restraints and will further challenge the Toothbrush Market over the projected period.

Market Segmentation:

The Toothbrush Market is segmented based on Product, Bristles, Applications, and Region. Based on the Product segment, the market is further segmented into Manual Toothbrush and Electric Toothbrush. Furthermore, based on the segment Bristles, the market is further bifurcated into Soft, Medium, and Firm. In addition, based on the segment Application, the market is further segmented into Adults and Children.

Based on Bristles:

Due to increasing product recommendations from dentists because of their performance, the Medium-Soft bristles sector is predicted to take the lead throughout the projection period. Brushes with Medium-Soft bristles perform better than those with Ultra-Soft Bristles. In addition, this Bristle type is less likely to bend, eventually boosting people's preference for it.

Based on Application:

Due to the rising incidences of prevalent illnesses such as periodontal disease, cavities, and tooth decay, the Adult market segment retained a higher share in recent times. This trend is forecast to be continued in the forecast period. The bacteria in the mouth for an extended period, constant snacking, drinking plenty of sugary beverages, and poor dental care are just a few factors contributing to cavities. Therefore, such persons with a pit are encouraged to continue brushing and flossing as directed and undergo frequent dental exams. This trend is expected to further augment the product demand in the projection period.

Asia Pacific is Anticipated to grow at the Largest CAGR during the Forecast Period

Asia Pacific is forecast to expand at the highest Compound Annual Growth Rate (CAGR) during the forecast period. The expanding population increased consumer awareness, and the high prevalence of oral problems in Asia are expected to contribute significantly to the region's market share throughout the projection period. In addition, the growth of the Toothbrush market in the area is likely to be supported by the expansion of infrastructure facilities like supermarkets & grocery stores in nations like Indonesia and India. Furthermore, the Asia Pacific region's rising concern for personal hygiene and cleanliness is also expected to augment further and increase the demand for dental care products, eventually driving the Toothbrush Market growth.

Competitive Landscape:

The key players in the Global Toothbrush Market include- Church & Dwight Co. Inc. (U.S.), Colgate-Palmolive Company (U.S.), Unilever (U.S.), Conair LLC (U.S.), Den-Mat Holdings LLC (U.S.), Dr. Fresh (U.S.), FOREO (Sweden), Koninklijke Philips N.V. (Netherlands), Lion Corporation (Japan), Panasonic Holding Corporation (Japan), Shenzhen Risun Technology Co. Ltd. (Japan), Ocado Retail Limited (U.K.), Procter & Gamble (U.S.) and others.

Segmentation of the Global Toothbrush Market:

Parameter Details
Segments Covered

By Product

  • Manual Toothbrush
  • Electric Toothbrush

By Bristles

  • Soft
  • Medium
  • Firm

By Application

  • Adults
  • Children

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Church & Dwight Co. Inc. (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • Unilever (U.S.)
  • Conair LLC (U.S.)
  • Den-Mat Holdings LLC (U.S.)
  • Dr. Fresh (U.S.)
  • FOREO (Sweden)
  • Koninklijke Philips N.V. (Netherlands)
  • Lion Corporation (Japan)
  • Panasonic Holding Corporation (Japan)
  • Shenzhen Risun Technology Co. Ltd. (Japan)
  • Ocado Retail Limited (U.K.)
  • Procter & Gamble (U.S.)
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis
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Frequently Asked Question
  • The global Toothbrush valued at USD 6.22 Billion in 2022 and is expected to reach USD 8.34 Billion in 2030 growing at a CAGR of 3.70%.

  • The prominent players in the market are Church & Dwight Co. Inc. (U.S.), Colgate-Palmolive Company (U.S.), Unilever (U.S.), Conair LLC (U.S.), Den-Mat Holdings LLC (U.S.), Dr. Fresh (U.S.), FOREO (Sweden), Koninklijke Philips N.V. (Netherlands), Lion Corporation (Japan), Panasonic Holding Corporation (Japan), Shenzhen Risun Technology Co. Ltd. (Japan), Ocado Retail Limited (U.K.), Procter & Gamble (U.S.).

  • The market is project to grow at a CAGR of 3.70% between 2023 and 2030.

  • The driving factors of the Toothbrush include

    • Increasing awareness about oral hygiene

  • Asia Pacific was the leading regional segment of the Toothbrush in 2022.