Tissue Paper Market

Market Synopsis:

The global Tissue Paper Market is valued at USD 36.8 Billion in 2024 and is projected to reach a value of USD 71.27 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 6.20% between 2025 and 2035.

The pulp of hardwood and softwood trees, water, and chemicals are used to make tissue papers. Making Tissue Paper mostly involves pulping and retting, adding color or other additives to make it stronger or softer and increase its capacity to hold water, and pressing the completed product to give it the required shape. The main uses of tissue papers are for sanitation and hygiene. They are easy to use and ideal for drying and cleaning wet surfaces. They are commonly utilized for domestic and commercial uses in the form of toilet paper, paper towels, wet and pocket tissues, and napkins.

Tissue papers are produced at a lower cost than plastics and textiles, and are readily available, biodegradable, and recyclable. In order to offer clients soft hygiene products with a higher absorption magnitude, businesses lately introduced a number of improvements to the design of sanitary products and napkins. This factor will help the market shape towels, napkins, and other products in the future so that it can continue to offer clients high-quality hygienic goods. Increased environmental concerns over things like deforestation and global warming brought on by the removal of trees, which also affects consumer demand, place more restrictions on the growth of items derived from the pulp. Additionally, the businesses of the well-known linked corporations are impacted by the prevalence of both locally organized and disorganized tissue product manufacturers. Additionally, unanticipated disruptions in supply chains and trade restrictions faced by many nations hinder commercial expansion for firms in global markets and impede the market growth.

Market Segmentation:

The Tissue Paper market is segmented on the premise of Application, Product Type, Distribution Channel, and Region. Based on Application, the market is further segmented into At Home and Away from Home. Furthermore, based on Product Type, the market is further segmented into Paper Tissues (made from Pulp), Wet Wipes, Facial Tissue, and Other Types. Moreover, based on the segment Distribution Channel, the market is further segmented into Offline and Online.

Based on Application:

The At Home Application segment contributed the highest share of 75% of the global market revenue in 2024. Consumers' rising awareness of personal hygiene and cleanliness is fuelling this segments rise throughout the predicted period. Additionally, rising household use of face and wet wipes is anticipated to fuel the growth of this market. Additionally, two other significant industry trends are the growing demand for sustainable products and the escalating environmental concerns. Throughout the projected period, the segment of applications used away from home is anticipated to rise steadily. Wet wipes and paper tissue products are projected to see increased demand as the corporate sector expands. Furthermore, throughout the projection period, the segmental expansion is anticipated to be accelerated by the rising usage of Tissue Paper products in commercial buildings and office complexes.

Based on Product Type:

Paper Tissues (made from Pulp) from the Product Type segment contributed a share of more than 40% in 2024 due to their increasing demand. During the projected period, the growing use of paper tissues for general household cleaning is anticipated to propel the expansion of the paper tissue product type segment. However, increasing environmental concerns such as global warming and deforestation confines the growth of pulp-based products and hinder the growth of the paper tissues segment of the market.

Asia Pacific is Projected to Grow at the Highest CAGR During the Forecast Period

Due to the vast majority of Tissue Paper usage occurring in the Asia Pacific in 2024, the region retains most of the industry share of over 30 percent. The rise of this market is also being fueled by the increased disposable income of the middle class and shifting lifestyles in developing nations. In the upcoming years, this market is anticipated to expand because of the rising demand for facial tissues and wet wipes among millennials in this region. The growth of this market is also being fueled by an expanding number of chains of hotels and eateries because paper tissues are frequently used when food is served in hotels.

From 2023 to 2035, North America is anticipated to experience stronger growth. This is due to the rise in popularity of biodegradable Tissue Paper goods. Additionally, a major factor driving the expansion of this market is the increased sales of environmentally friendly and sustainable Tissue Paper goods in this region. Paper tissues have also been used extensively in nations like Canada and the United States.

Competitive Landscape:

The key players in the Global Tissue Paper Market include- Procter & Gamble (Cascade) and others.

Segmentation of the Global Tissue Paper Market: