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Tissue Paper Market

Tissue Paper Market

Tissue Paper Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:


Base Year:



Aug - 2022



Report Code:


Segments Covered
  • By Application By Application At Home, Away From Home
  • By Product Type By Product Type Paper Tissues (made from Pulp), Wet Wipes, Facial Tissue, Other Types
  • By Distribution Channel By Distribution Channel Offline, Online
  • By Region By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Base YearBase Year: 2022
Forecast YearsForecast Years: 2023 - 2030
Historical YearsHistorical Years: 2017 - 2021
Revenue 2022Revenue 2022: USD 20149.88 Million
Revenue 2030Revenue 2030: USD 25327.70 Million
Revenue CAGRRevenue CAGR (2023 - 2030): 2.90%
Fastest Growing Region Fastest Growing Region (2023 - 2030) Asia Pacific
Largest Region Largest Region (2022): Asia Pacific
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost) Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries) Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report Country/Region-specific Report
  • Go To Market Strategy Go To Market Strategy
  • Region Specific Market Dynamics Region Specific Market Dynamics
  • Region Level Market Share Region Level Market Share
  • Import Export Analysis Import Export Analysis
  • Production Analysis Production Analysis
  • Other Others Request Customization Speak To Analyst
Tissue Paper Market Share

Market Synopsis:

The Global Tissue Paper Market was valued at USD 20149.88 Million in 2022 and is forecast to reach a value of USD 25327.70 Million by 2030. The Global Market is anticipated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 2.90% over the forecast period.

The pulp of hardwood and softwood trees, water, and chemicals are used to make tissue papers. Making Tissue Paper mostly involves pulping and retting, adding color or other additives to make it stronger or softer and increase its capacity to hold water, and pressing the completed product to give it the required shape. The main uses of tissue papers are for sanitation and hygiene. They are easy to use and ideal for drying and cleaning wet surfaces. They are commonly utilized for domestic and commercial uses in the form of toilet paper, paper towels, wet and pocket tissues, and napkins.

Tissue Paper Market Size, 2022 To 2030 (USD Million)

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Tissue papers are produced at a lower cost than plastics and textiles, and are readily available, biodegradable, and recyclable. In order to offer clients soft hygiene products with a higher absorption magnitude, businesses lately introduced a number of improvements to the design of sanitary products and napkins. This factor will help the market shape towels, napkins, and other products in the future so that it can continue to offer clients high-quality hygienic goods. Increased environmental concerns over things like deforestation and global warming brought on by the removal of trees, which also affects consumer demand, place more restrictions on the growth of items derived from the pulp. Additionally, the businesses of the well-known linked corporations are impacted by the prevalence of both locally organized and disorganized tissue product manufacturers. Additionally, unanticipated disruptions in supply chains and trade restrictions faced by many nations hinder commercial expansion for firms in global markets and impede the market growth.

Market Segmentation:

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The Tissue Paper market is segmented on the premise of Application, Product Type, Distribution Channel, and Region. Based on Application, the market is further segmented into At Home and Away from Home. Furthermore, based on Product Type, the market is further segmented into Paper Tissues (made from Pulp), Wet Wipes, Facial Tissue, and Other Types. Moreover, based on the segment Distribution Channel, the market is further segmented into Offline and Online.

Based on Application:

The At Home Application segment contributed the highest share of 75% of the global market revenue in 2021. Consumers' rising awareness of personal hygiene and cleanliness is fuelling this segment's rise throughout the predicted period. Additionally, rising household use of face and wet wipes is anticipated to fuel the growth of this market. Additionally, two other significant industry trends are the growing demand for sustainable products and the escalating environmental concerns. Throughout the projected period, the segment of applications used away from home is anticipated to rise steadily. Wet wipes and paper tissue products are projected to see increased demand as the corporate sector expands. Furthermore, throughout the projection period, the segmental expansion is anticipated to be accelerated by the rising usage of Tissue Paper products in commercial buildings and office complexes.

Based on Product Type:

Paper Tissues (made from Pulp) from the Product Type segment contributed a share of more than 40% in 2021 due to their increasing demand. During the projected period, the growing use of paper tissues for general household cleaning is anticipated to propel the expansion of the paper tissue product type segment. However, increasing environmental concerns such as global warming and deforestation confines the growth of pulp-based products and hinder the growth of the paper tissues segment of the market.

Asia Pacific is Projected to Grow at the Highest CAGR During the Forecast Period

Due to the vast majority of Tissue Paper usage occurring in the Asia Pacific in 2021, the region retains most of the industry share of over 30 percent. The rise of this market is also being fueled by the increased disposable income of the middle class and shifting lifestyles in developing nations. In the upcoming years, this market is anticipated to expand because of the rising demand for facial tissues and wet wipes among millennials in this region. The growth of this market is also being fueled by an expanding number of chains of hotels and eateries because paper tissues are frequently used when food is served in hotels.

From 2023 to 2030, North America is anticipated to experience stronger growth. This is due to the rise in popularity of biodegradable Tissue Paper goods. Additionally, a major factor driving the expansion of this market is the increased sales of environmentally friendly and sustainable Tissue Paper goods in this region. Paper tissues have also been used extensively in nations like Canada and the United States.

Competitive Landscape:

The key players in the Global Tissue Paper Market include- Procter & Gamble (Cascade), Kimberly – Clark, Essity Kirkland Signature (Costco), Georgia- Pacific, Solaris Paper, Seventh Generation, Charmin Paper, Angel Soft, Naturelle and others.

Segmentation of the Global Tissue Paper Market:

Parameter Details
Segments Covered

By Application

  • At Home
  • Away From Home

By Product Type

  • Paper Tissues (made from Pulp)
  • Wet Wipes
  • Facial Tissue
  • Other Types

By Distribution Channel

  • Offline
  • Online

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Procter & Gamble (Cascade)
  • Kimberly – Clark
  • Essity Kirkland Signature (Costco)
  • Georgia- Pacific
  • Solaris Paper
  • Seventh Generation
  • Charmin Paper
  • Angel Soft
  • Naturelle
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis
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Frequently Asked Question
  • The global Tissue Paper valued at USD 20149.88 Million in 2022 and is expected to reach USD 25327.70 Million in 2030 growing at a CAGR of 2.90%.

  • The prominent players in the market are Procter & Gamble (Cascade), Kimberly – Clark, Essity Kirkland Signature (Costco), Georgia- Pacific, Solaris Paper, Seventh Generation, Charmin Paper, Angel Soft, Naturelle.

  • The market is project to grow at a CAGR of 2.90% between 2023 and 2030.

  • The driving factors of the Tissue Paper include

    • Increased Spending on Hygiene

  • Asia Pacific was the leading regional segment of the Tissue Paper in 2022.