Sports Betting Data Service Market

Sports Betting Data Service Market Size and Forecast

The global Sports Betting Data Service Market is valued at USD 7446.42 Million in 2024 and is projected to reach a value of USD 19730.19 Million by 2035 at a CAGR (Compound Annual Growth Rate) of 9.0% between 2025 and 2035.

Sports Betting Data Service Market Key Highlights

• Based on the Type, the Live Betting Data Service category accounted for significant market share in Sports Betting Data Service market industry for 28.71% in 2024
• In 2024, by Application, Sportsbooks & Betting Operators dominated the Sports Betting Data Service market with 45.06% of market share
• Based on the Sports Type, the Football (Soccer) category accounted for significant market share in Sports Betting Data Service market industry for 36.66% in 2024
• In 2024, by Data Collection Method, Automated Data Collection dominated the Sports Betting Data Service market with 60.26% of market share
• Based on the Deployment Mode, the Cloud-Based category accounted for significant market share in Sports Betting Data Service market industry for 77.09% in 2024
• North America dominated the Sports Betting Data Service market industry with 38.90% Sports Betting Data Service market share in 2024
• Asia Pacific region is anticipated to grow at the highest CAGR during the forecast period in Sports Betting Data Service market industry

Sports Betting Data Service Market Drivers

Digitalization And Online Betting Growth

The digitalization of sports betting and the rise of online betting platforms have significantly transformed the industry, making it more accessible and engaging for bettors worldwide. The widespread adoption of smartphones, high-speed internet, and advanced mobile applications has enabled users to place bets conveniently from anywhere. According to Datareportal reports, there are 5.35 billion people using the internet in 2024, equating to 66.2 percent of the world’s total population. Internet users have grown by 1.8 percent over the past year, with 97 million new users coming online for the first time during 2023. Additionally, blockchain technology improves transparency and security, resulting in fair play and dependable transactions. Betting systems may give individualized insights by integrating data analytics and machine learning, increasing consumer engagement.

Expansion of Legalized Sports Betting

In recent years, some governments and jurisdictions have abolished or eased sports betting laws, seeing the potential for significant tax income and economic growth. The repeal of the Professional and Amateur Sports Protection Act (PASPA) in the United States in 2018 made legalized sports betting possible in multiple states, leading in an increase in licensed operators and demand for real-time betting data services. Similarly, Europe has experienced continuous regulatory changes, with nations including as Germany, the United Kingdom, and Italy revising betting legislation to provide a safer and more transparent gaming environment. Asia-Pacific is also experiencing a growth in legalization, with economies like as India and Japan examining regulating frameworks. As countries regulate sports betting, there is a higher demand for data integrity services, fraud detection systems, and real-time analytics that allow sportsbooks and operators to offer fair and legal betting experiences. This tendency is projected to continue, accelerating the growth of the Sports Betting Data Service market.

Sports Betting Data Service Market Opportunity

Growth Of Mobile and Online Sports Betting Platforms

The integration of AI and Machine Learning (ML) in predictive analytics is revolutionizing the sports betting industry by providing more accurate odds, enhancing risk management, and improving user engagement. AI-driven models analyze vast amounts of historical and real-time sports data, identifying patterns and trends that traditional methods might miss. This enables sportsbooks to optimize their odds-making, reducing risks while maximizing profits. Fraud detection and prevention are another key benefit, as AI systems can identify suspicious betting patterns, detect potential match-fixing, and prevent fraudulent activities in real time. This not only helps operators ensure fair play but also strengthens regulatory compliance.

Type Insights

The Type segment is divided into Live Betting Data Service, Pre-match Betting Data Service, Historical Betting Data Service, Odds and Betting Data Services, AI-Powered Predictive Analytics, Player & Team Performance Data, Data Integration & API Services. The Live Betting Data Service segment held the dominant share in 2024, accounting for significant Sports Betting Data Service industry share of 28.71%.

• Live Betting Data Service– Live Betting & Data Service segment held the most market share in 2024 of Sports Betting Data Service market. Provides real-time data for in-play betting, enabling bettors to make wagers during live sports events with constantly updated odds and insights. Critical for sportsbooks to enhance user engagement and maximize betting activity
• Pre-match Betting Data Service– Delivers odds, team stats, and player insights before a match starts, helping sportsbooks and bettors make informed decisions. Includes injury reports, head-to-head comparisons, and Sports Betting Data Service market trends for accurate odds setting
• Historical Betting Data Service– Offers past performance data, including team and player statistics, betting patterns, and match outcomes. Used for trend analysis, risk assessment, and AI-driven predictive modeling to improve future betting strategies
• Odds and Betting Data Services– Supplies real-time odds from various sources, ensuring competitive pricing and fair betting markets. Helps sportsbooks adjust lines based on market movements and bettor behavior while ensuring risk management and profitability
• AI-Powered Predictive Analytics– Uses machine learning algorithms to analyze vast datasets, predicting match outcomes and betting trends. Enhances odds-making, personalizes recommendations, and detects fraudulent activities, improving decision-making for sportsbooks and bettors
• Player & Team Performance Data– Provides deep analytics on player statistics, team strategies, and performance metrics. Crucial for bettors, bookmakers, and sports analysts in assessing strengths, weaknesses, and potential game outcomes
• Data Integration & API Services– Enables seamless data flow between sports betting platforms, bookmakers, and third-party providers. Facilitates efficient data exchange, automation, and real-time updates, improving user experience and sportsbook operations

Application Insights

The Application segment is divided into Sportsbooks & Betting Operators, Sports Media, Sports Teams, Sponsor Brands, Fantasy Sports Platforms, Data Analytics Companies, Sports Leagues & Federations, Others. The Sportsbooks & Betting Operators segment held the dominant share in 2024, accounting for significant Sports Betting Data Service industry share of 45.06%.

• Sportsbooks & Betting Operators – Sportsbooks & Betting Operators segment held the most market share in 2024 of Sports Betting Data Service market. These platforms use betting data services to set competitive odds, manage risks, and optimize betting markets. AI-powered analytics enhance decision-making, detect fraudulent activities, and personalize user experiences. Real-time updates on live events improve engagement, ensuring bettors have access to the latest odds and market trends
• Sports Media – Media companies integrate sports betting data into their content, offering real-time odds, expert analysis, and betting insights. Betting-related news, statistics, and predictive analytics enhance audience engagement through live broadcasts, digital platforms, and mobile apps, creating more interactive experiences for sports fans and bettors
• Sports Teams – Teams leverage data services for in-depth performance analysis, opponent scouting, and player evaluations. Advanced analytics help optimize strategies, improve training programs, and enhance decision-making. AI-driven insights also support injury prevention and player workload management, ensuring peak performance throughout the season
• Sponsor Brands – Brands investing in sports sponsorships utilize betting data to measure audience engagement, optimize advertising campaigns, and assess the effectiveness of sponsorship deals. Understanding betting trends and fan behavior helps sponsors target key demographics, enhance brand visibility, and maximize return on investment
• Fantasy Sports Platforms – Fantasy sports operators rely on real-time player statistics, historical performance data, and predictive analytics to enhance user experiences. AI-powered insights assist users in making strategic team selections, while integration with live betting data boosts platform engagement and monetization
• Data Analytics Companies – These firms process large datasets to generate insights on betting trends, risk management, and player performance. Machine learning algorithms analyze betting patterns, detect anomalies, and provide sportsbooks with data-driven strategies to optimize odds-making and minimize losses
• Sports Leagues & Federations – Leagues and governing bodies use betting data for integrity monitoring, ensuring fair play and compliance with regulations. Official data feeds provide licensed sportsbooks with accurate statistics, while AI-powered fraud detection tools help prevent match-fixing and illegal betting activities

Sports Type Insights

The Sports Type Segment is divided into Football (Soccer), Basketball, Baseball, American Football, Tennis, Horse Racing, eSports. The Football (Soccer) segment held the dominant share in 2024, accounting for significant Sports Betting Data Service industry share of 36.66%.

• Football (Soccer) – Football (Soccer) segment held the most market share in 2024 of Sports Betting Data Service market. The most bet-on sport globally, with wagers on leagues like the English Premier League, UEFA Champions League, and World Cup. Betting options include match outcomes, goal totals, player performance, and live in-game betting
• Basketball – Popular in NBA and EuroLeague betting, with markets for point spreads, over/under totals, player statistics, and live betting. March Madness and international competitions also attract significant wagers
• Baseball – MLB and international leagues dominate betting, featuring moneyline bets, run totals, and player-specific wagers. In-game betting on innings and pitch outcomes is also growing
• American Football – NFL and college football drive betting markets, with spread betting, moneylines, and prop bets on player performances. The Super Bowl is a major event with diverse betting opportunities
• Tennis – Year-round betting on ATP and WTA tournaments, with wagers on match winners, set scores, and individual points. Live betting is highly dynamic due to the fast-paced nature of the game
• Horse Racing – A traditional betting sport featuring wagers on win, place, show, trifectas, and exotic bets. Major events like the Kentucky Derby and Grand National attract global betting action
• eSports – Growing rapidly with bets on games like CS:GO, League of Legends, and Dota 2. Betting markets include match winners, handicaps, and in-game events, fueled by live-streaming integration

Deployment Mode Insights

The Deployment Mode segment is divided into Cloud-Based and On-Premises. The Cloud-Based segment held the dominant share in 2024, accounting for significant Sports Betting Data Service industry share of 77.09%.

• Cloud-Based– Cloud-Based segment held the most market share in 2024 of Sports Betting Data Service market. Cloud-based deployment in Sports Betting Data Service market offers scalable, real-time data access with minimal infrastructure investment. Operators benefit from automatic updates, seamless integration with third-party services, and enhanced security. Cloud solutions support live odds, player analytics, and AI-driven insights, making them ideal for sportsbooks and online platforms looking for agility and cost-efficiency. Additionally, cloud-based models ensure data redundancy and high availability, crucial for handling peak betting periods and large user traffic
• On-Premises– On-premises deployment provides greater control over data security and system customization, making it preferable for large enterprises and regulated betting operators. This model involves significant upfront infrastructure investment but offers reliability and direct management of sensitive betting data. On-premises solutions minimize latency in odds calculations and transaction processing, benefiting high-frequency betting environments. However, they require ongoing maintenance and IT expertise, making them less flexible than cloud-based alternatives in adapting to market changes

Sports Betting Data Service Market Regional Trends

In 2024, the Europe captured 38.90% of the revenue share.

Europe Sports Betting Data Service Market Trends

Europe Sports Betting Data Service Market is driven by demand for real-time sports data and odds management solutions. The market is increasingly dominated by major players like Stats Perform and Genius Sports, which provide sportsbooks and media companies with real-time data, AI-driven odds-making, and fraud detection technologies. Additionally, esports betting is gaining traction, further increasing the demand for specialized analytics. As regulations continue to evolve, particularly in markets like the Netherlands and Eastern Europe, the demand for reliable, compliant, and advanced betting data solutions will continue to rise.

Germany Sports Betting Data Service market trends

Germany Sports Betting Data Service market is increasingly embracing mobile sports betting platforms, which rely on accurate and fast data feeds for live betting and odds updates. For instance, in November 2024 LeoVegas Group expanded its operations in Germany by launching an online sport betting offering, complementing its existing online casino vertical. This move strengthens LeoVegas' presence in the German market, tapping into the growing sports betting sector while continuing to offer its established casino services.

North America Sports Betting Data Service Market Trends

North America Sports Betting Data Service Market is driven by increasing legalization of sports betting in the U.S. and Canada. The repeal of PASPA in 2018 led to widespread adoption, with over 30 U.S. states now offering legal sports wagering. This has created a surge in demand for high-quality sports data, real-time analytics, and AI-driven predictive models. Major leagues such as the NFL, NBA, and MLB are forming partnerships with data providers like Sportradar and Genius Sports to enhance betting experiences. Additionally, the integration of AI and machine learning in fraud detection and integrity monitoring ensures fair play, making data-driven betting solutions indispensable.

U.S. Sports Betting Data Service Market Trends

U.S. Sports Betting Data Service market is driven by largely due to the ongoing expansion of legalized sports betting across the country. The growing number of states legalizing sports betting will drive demand for real-time, accurate sports data solutions, particularly for live betting and odds management. For instance, in July 2024 BetMGM launched its mobile sports betting app in Washington, DC, expanding its reach in the iGaming and sports betting market. The move aims to provide residents with easy access to sports betting opportunities through the mobile platform.

Based on the provided market data, Vantage Market Research offers customizations in the reports to meet the specific needs of clients.

Sports Betting Data Service Market Trends

• Growth of Online Sports Betting – The rise of digital platforms and mobile apps is driving online sports betting, making real-time data services more critical for odds calculation, risk management, and personalized betting experiences
• Integration of AI and Machine Learning – AI-powered analytics enhance odds-making, fraud detection, and personalized recommendations, improving user engagement and betting accuracy
• Expansion of Live Betting & Micro-Betting – Real-time data services are crucial for in-game betting, where bettors place wagers on live events, player performance, and play-by-play outcomes
• Regulatory Changes & Market Expansion – Legalization of sports betting in new regions, such as the U.S., Canada, and parts of Asia, is boosting demand for data services to ensure compliance and integrity

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Competitive Landscape

The Sports Betting Data Service market report is characterized by the presence of both established players and emerging companies, each strive for market share through product innovation, strategic partnerships, and geographic expansion. The companies are focusing on strategic initiatives such as product development, acquisitions, and partnerships to strengthen their market positions.

• Genius Sports – A leading provider of sports data and technology solutions, Genius Sports offers official data feeds and integrity services. It has partnerships with major leagues like the NFL and NBA to provide exclusive betting data
• Sportradar – A dominant force in the market, Sportradar supplies real-time sports data, risk management solutions, and AI-driven analytics. It collaborates with leagues, sportsbooks, and media companies globally

The key players in the global Sports Betting Data Service market include - TheSports among others.

Latest Announcements

Genius Sports expanded its BetVision product to include football and basketball

• In February 2025, Genius Sports expanded its BetVision product to include football and basketball, aiming to enhance engagement and retention for bookmakers in Latin America and Brazil. BetVision integrates live streaming with betting, offering an immersive experience for users. This expansion is part of Genius Sports' strategy to tap into the growing sports betting market in Brazil

Sportradar Introduced Generative AI (Gen AI) Audio Within Its Ad:S Marketing Service

• In November 2024, Sportradar introduced generative AI (gen AI) audio within its ad:s marketing service, enabling sportsbook and casino operators to automate personalized, real-time audio ads. By integrating live data, this innovation enhances engagement and expands advertising capabilities across the rapidly growing digital marketing landscape

Sports Betting Data Service Market Segments Covered in the report:

By Type:

• Live Betting Data Service
• Pre-match Betting Data Service
• Historical Betting Data Service
• Odds and Betting Data Services
• AI-Powered Predictive Analytics
• Player & Team Performance Data
• Data Integration & API Services

By Application:

• Sportsbooks & Betting Operators
• Sports Media
• Sports Teams
• Sponsor Brands
• Fantasy Sports Platforms
• Data Analytics Companies
• Sports Leagues & Federations
• Others

By Sports Type:

• Football (Soccer)
• Basketball
• Baseball
• American Football
• Tennis
• Horse Racing
• eSports

By Data Collection Method:

• Manual Data Collection
• Automated Data Collection
• AI and Machine Learning-Driven Data

By Deployment Mode:

• Cloud-Based
• On-Premises

Sports Betting Data Service Market Regions and Countries:

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Nordic Countries
• Benelux Union
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• South-East Asia
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Rest of Latin America

The Middle-East and Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of Middle-East Africa