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Product Analytics Market

Product Analytics Market

Product Analytics Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:

145

Base Year:

2021

Date

Aug - 2022

Format:

PDF XLS PPT

Report Code:

VMR-1782

Segments Covered
  • By Component Solutions, Services
  • By Mode Tracking Data, Analyzing Data
  • By End User Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement
  • By Deployment Mode Cloud, On-Premise
  • By Organization Size Large Enterprise, SMEs
  • By Vertical BFSI, Retail & Consumer Goods, IT & Telecom, Automotive, Media & Entertainment, Manufacturing, Healthcare & Pharmaceuticals, Energy & Utilities, Other Verticals
  • By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Snapshot
Forecast YearsForecast Years: 2022 - 2028
Historical YearsHistorical Years: 2016 - 2021
Revenue 2021Revenue 2021: USD 9.3 Billion
Revenue 2028Revenue 2028: USD 29 Billion
Revenue CAGRRevenue CAGR (2022 - 2028): 20.9%
Fastest Growing Region Fastest Growing Region (2022 - 2028) Asia Pacific
Largest Region Largest Region (2021): North America
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report
  • Go To Market Strategy
  • Region Specific Market Dynamics
  • Region Level Market Share
  • Import Export Analysis
  • Production Analysis
  • Others Request Customization Speak To Analyst
Product Analytics Market Share

Market Synopsis:

The Global Product Analytics Market was valued at USD 9.3 Billion in 2021 and is expected to reach a value of USD 29 Billion by 2028. The Global Market is anticipated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 20.9% over the forecast period.

Product Analytics is defined as a set of technologies that allow product teams and managers to measure the performance of the digital experiences they create. Product Analytics assists in the diagnosis of problems, the optimization of performance, and the correlation of customer activity with long-term value. The increased use of modern technologies such as Big Data, Machine Learning (ML), Artificial Intelligence (AI), and other analytical technologies, is likely to drive the growth of the Product Analytics Market over the forecast period. The demand from various manufacturers for maintaining competitiveness levels and assuring the supply of quality products is expected to drive the expansion of the Product Analytics Market.

Product Analytics Market Size, 2021 To 2028 (USD Billion)

The significant rise of the digital era, product digitization, and the expanding use of smartphones will give more prospects for the expansion of the Product Analytics industry in the future years. The rise in concerns about the theft of private and confidential data is expected to stymie the expansion of the Product Analytics Market over the forecast period. The occurrence of a wide range of rules based on various areas results in the sophisticated nature of predictive models, which may provide further challenges to the growth of the Product Analytics Market in the approaching years.

Market Segmentation:

The Product Analytics Market is segmented on the basis of Component, Mode, End User, Deployment Mode, Organization Size, Verticals, and Region. The market is segmented into Solutions and Services on the basis of the Components segment. The market is segmented into Tracking Data and Analyzing Data based on the Mode segment. Furthermore, the market is segmented into Designers, Manufacturers, Sales & Marketing Professionals, and Consumer Engagement on the basis of the End-User segment. Moreover, the market is further segmented into Cloud and On-premises on the basis of the segment Deployment Mode. In addition, the market is further segmented into Large Enterprises and SMEs on the basis of the Organization Size segment. Furthermore, the market is segmented into BFSI, Retail & Consumer Goods, IT & Telecom, Automotive, Media & Entertainment, Manufacturing, Healthcare & Pharmaceuticals, Energy & Utilities, and Others on the basis of the Verticals segment.

Below tree is interactive. You can click the nodes to get more information.

Based on Component:

The Solutions segment dominates the market. The Solutions category is likely to account for a greater market share in the forecast period. Data collected by IoT devices, sensors, clickstreams, and social media platforms can be analyzed using solutions. They present data outcomes in the form of interactive dashboards. Services linked with such software are a key aspect of the market, ensuring that Product Analytics Solutions are used effectively.

Based on Deployment Mode:

Cloud holds the largest share in the Product Analytics Market. Many firms are now using Cloud- based solutions due to scalability, capacity flexibility, improved collaboration, and cost-efficiency. The Cloud-based Product Analytics software enables firms to improve their sales performance by integrating the system and its components with online and mobile applications.

Asia Pacific is projected to Grow at the Highest CAGR during the Forecast Period

Asia Pacific is accounted to grow at the highest Compound Annual Growth Rate (CAGR) during the forecast period because of the growing use of analytics software solutions paired with deep learning technologies the coupled deep learning technology that automatically deduces the meaning of data and also determines the association is expected to fuel the expansion of the region's Product Analytics Market in the future years. Major corporations in India, Japan, China, Australia, and other countries are focusing on digitized applications. These countries have a large number of small and medium-sized enterprises (SMEs) in the e-commerce industry. Countries including Australia, China, and others are employing Product Analytics technologies and business intelligence in their banking, financial services, and e-commerce sectors. These factors will lead to the expansion of the Product Analytics Market in the near future.

Competitive Landscape:

The key players in the Global Product Analytics Market include- Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Medallia (US), Veritone (US), LatentView Analytics (US), Mixpanel (US), Amplitude (US), Pendo (US), Kissmetrics (US), Gainsight (US), UserIQ (US), Copper CRM (US), Countly (UK), Heap (US), Plytix (Denmark), Risk Edge Solutions (India), Woopra (US), Piwik PRO (Poland), Smartlook (Czech Republic), LogRocket (US), Auryc (US), Quantum Metric (US), cux.io (Germany), Refiner (France), InnerTrends (England), GrowthSimple (US), OmniPanel (US), Productlift (Canada), and others.

Segmentation of the Global Product Analytics Market:

Parameter Details
Segments Covered
  • Component (Solutions, Services)
  • Mode (Tracking Data, Analyzing Data)
  • End User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement)
  • Deployment Mode (Cloud, On-Premise)
  • Organization Size (Large Enterprise, SMEs)
  • Vertical (BFSI, Retail & Consumer Goods, IT & Telecom, Automotive, Media & Entertainment, Manufacturing, Healthcare & Pharmaceuticals, Energy & Utilities, Other Verticals)
  • Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)
Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Google (US)
  • IBM (US)
  • Oracle (US)
  • Adobe (US)
  • Salesforce (US)
  • Medallia (US)
  • Veritone (US)
  • LatentView Analytics (US)
  • Mixpanel (US)
  • Amplitude (US)
  • Pendo (US)
  • Kissmetrics (US)
  • Gainsight (US)
  • UserIQ (US)
  • Copper CRM (US)
  • Countly (UK)
  • Heap (US)
  • Plytix (Denmark)
  • Risk Edge Solutions (India)
  • Woopra (US)
  • Piwik PRO (Poland)
  • Smartlook (Czech Republic)
  • LogRocket (US)
  • Auryc (US)
  • Quantum Metric (US)
  • cux.io (Germany)
  • Refiner (France)
  • InnerTrends (England)
  • GrowthSimple (US)
  • OmniPanel (US)
  • Productlift (Canada)
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Product Analytics Market to Reach Valuation of USD 29 Billion by 2028 – Increasing Engagement of Multiple Players Drives the Market
In terms of revenue, the Global Product Analytics Market is expected to reach USD 29 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 20.9% from 2022 to 2028. Product Analytics Market is an application used in multiple industries to analyze the defects in related products. This ...
FAQ
Frequently Asked Question
  • The global Product Analytics valued at USD 9.3 Billion in 2020 and is expected to reach USD 29 Billion in 2028 growing at a CAGR of 20.9%.

  • The prominent players in the market are Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Medallia (US), Veritone (US), LatentView Analytics (US), Mixpanel (US), Amplitude (US), Pendo (US), Kissmetrics (US), Gainsight (US), UserIQ (US), Copper CRM (US), Countly (UK), Heap (US), Plytix (Denmark), Risk Edge Solutions (India), Woopra (US), Piwik PRO (Poland), Smartlook (Czech Republic), LogRocket (US), Auryc (US), Quantum Metric (US), cux.io (Germany), Refiner (France), InnerTrends (England), GrowthSimple (US), OmniPanel (US), Productlift (Canada).

  • The market is project to grow at a CAGR of 20.9% between 2021 and 2028.

  • The driving factors of the Product Analytics include

    • Growing need to improve customer behavior management to deliver personalized recommendation of products

  • North America was the leading regional segment of the Product Analytics in 2020.