Market Snapshot

Global Pay TV Video Encoder Market

Pay TV Video Encoder Market- By Product Type, Application, Enterprise Type, Industry Vertical and Region.

Market Synopsis:

The Global Pay TV Video Encoder Market is valued at USD 829.5 Million in the year 2021 and is projected to reach a value of USD 829.5 Million by the year 2028. The Global Market is expected to grow exhibiting a Compound Annual Growth Rate (CAGR) of 9.1% over the forecast period.

Encoders are hardware or software products that produce visual output in a single compressed format and are offered commercially. Analog, digital compressed, or digital uncompressed video can be used as input. In the market sizing, the definition also includes Integrated Receiver Decoders (IRDs) with integrated encoders, but not IRDs without encoding. This research also divides pay- TV video encoding systems into three categories: cable, satellite, and IPTV (IPTV). These encoders are used by multiple service operators (MSOs), such as Comcast and Cablevision, to compress content before it is distributed to cable subscribers.

The encoders are used by satellite TV MSOs like DIRECTV, Dish Networks, and Sky TV to compress programming for direct-to-home (DTH) distribution to satellite subscribers. Due to the increased uptake of cable, satellite, and Internet Protocol Television (IPTV) video services, the market for pay TV video encoders has grown rapidly in recent years. There are three types of pay TV video encoders on the market: cable, satellite, and Internet Protocol Television (IPTV). Increased acceptance of HD content, HD programming, and the development of VOD applications, as well as increased penetration of advanced encoding formats such as AVC in various regions of the world, are some of the primary driving forces for the pay TV video encoders industry.

4K televisions have become commonplace. However, due to the restricted availability of 4K programming on broadcast and streaming networks, it is difficult to fully utilize the capabilities of 4K TVs. Although some 4K content is available through OTT providers such as Netflix, Hulu, and Prime, powerful internet connections, high bandwidth, and high-efficiency video coding are required to broadcast such content. As a result of the poor adoption of high-efficiency encoders like H.266 and AV1, streaming and broadcasting of 4K content is constrained. HEVC (H.265), the most recent video compression technology, is more efficient than prior standards like MPEG-2 and MPEG-4. Although switching video codecs provides bandwidth benefits, patent license conditions are ambiguous, workflow components are lacking, and implementation costs are prohibitive.

Market Segmentation:

The Pay TV Video Encoder Market is segmented on the basis of Product Type, Application, Enterprise Size and Industry Vertical. On the basis of Product Type, the market is segmented into Cable, Satellite and Internet Protocol Television (IPTV). On the basis of Application, the market is segmented into Video on Demand (VOD), Games and Interactive Advertisements. On the basis of Enterprise Size, the market is segmented into Small & Medium Enterprise and Large Enterprise. On the basis of Industry Verticals, the market is segmented into Education, Banking financial services and insurance, Automotive, Communications, Industrial Electronics, Consumer Electronics and Aerospace & Defense.

Based on Product Type:

On the basis of Product Type, the market is segmented into Cable, Satellite and Internet Protocol Television (IPTV). In 2020, the market was led by the Cable sector. In most nations, cable is the most popular television provider. IPTV services and Satellite are putting pressure on cable operators. DTH stands for Direct-to-Home (Satellite). DTH has exploded in popularity in the United States, and it is only getting started in undeveloped countries. In comparison to satellite and cable, IPTV is a relatively young service.

Based on Application:

On the basis of Application, the market is segmented Video on Demand (VOD), Games and Interactive Advertisements. The global market for Pay TV Video Encoder is led by Interactive advertisements which are likely to maintain its lead during the forecast period. Over the last decade, the interactive advertisements business has transformed tremendously, opening up numerous chances for traditional broadcasters. Content is developed for a specific channel and then transmitted to millions of viewers in the traditional media value chain. The most important trend in the broadcast sector is delivering media material to any connected device. Rich media services, including as video streaming, are available to individual clients via a range of devices, regardless of their location. The quick adoption rate of various forms of content available on the Internet, as well as the introduction of devices such as tablets and smartphones that enable high-quality viewing experiences, are driving the acceleration.

North America is projected to acquire the largest market share during the year 2021

North America is projected to acquire the largest market share during the year 2021 with a share of 38.50%. North America has always been on the front edge of technical breakthroughs, and the telecom industry is no different. The US, Canada, and Mexico make up the North American market. The region is home to major firms such as Cisco, Harmonic Inc., and Honeywell Security, among others. The video encoder market in North America is the most competitive and dynamic in the world. Furthermore, in comparison to the rest of the world, the region is predicted to grow and adopt new technology at a quicker rate.

Competitive Landscape:

Key players operating in the Global Pay TV Video Encoder Market include Anystream, CISCO Systems, Inc, Digital Rapids, Arris Group, Akamai Technologies, Ericsson, Huawei Technologies, Polycom and others.

Segmentation of Global Pay TV Video Encoder Market:

• Product Type
  • Cable
  • Satellite
  • Internet Protocol Television (IPTV)

• Application
  • Video on Demand (VOD)
  • Games
  • Interactive Advertisements

• Enterprise Size
  • Small & Medium Enterprise
  • Large Enterprise

• Industry Verticals
  • Education
  • Banking Financial Services and Insurance
  • Automotive
  • Communications
  • Industrial Electronics
  • Consumer Electronics
  • Aerospace & Defense
  • Others

• Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa