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Optical Brighteners Market

Optical Brighteners Market

Optical Brighteners Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:


Base Year:



Feb - 2022



Report Code:


Segments Covered
  • By Application Paper, Detergents & Soaps, Fabrics, Synthetics & Plastics , Others
  • By End-Use Consumer Product, Security & Safety, Textiles & Apparel, Packaging, Others
  • By Region North America, Asia Pacific, Europe, Latin America, Middle East & Africa
Forecast YearsForecast Years: 2022 - 2028
Historical YearsHistorical Years: 2016 - 2021
Revenue 2021Revenue 2021: USD 1.0 Billion
Revenue 2028Revenue 2028: USD 2.0 Billion
Revenue CAGRRevenue CAGR (2022 - 2028): 7.5%
Fastest Growing Region Fastest Growing Region (2022 - 2028) Asia Pacific
Largest Region Largest Region (2021): Europe
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report
  • Go To Market Strategy
  • Region Specific Market Dynamics
  • Region Level Market Share
  • Import Export Analysis
  • Production Analysis
  • Others Request Customization Speak To Analyst
Optical Brighteners  Market Share

Market Synopsis:

Global Optical Brighteners market is valued at USD 1.0 Billion in 2021 and is estimated to reach a value of USD 2.0 Billion by 2028 at a CAGR of 7.5% during the forecast period. Optical Brighteners are widely employed in the textile industry, as well as in the laundry and detergents industries, at various stages. Optical Brighteners absorb light from the violet and ultraviolet ends of the visible spectrum and only emit blue light, giving the observer a whitening effect while also removing any yellow tint that causes an undesirable visual aspect. They keep fabrics looking new and bright for a long time, which is why they're so important in the laundry, textile, and garment industries. The color white is frequently linked with purity and cleanliness in textile items. To improve the economic value of textile goods, chemical bleaching methods are utilized, and Optical Brighteners chemicals are used in detergent powders.

Optical Brighteners Market Size, 2021 To 2028 (USD Billion)

COVID-19 has spread to almost every country and industry on the planet. Demand for Optical Brighteners has declined due to sluggish manufacturing operations. The market, on the other hand, will eventually return to its natural growth pattern as economies open up and limitations are eased.

Market Segmentation:

The global Optical Brighteners market is segmented on the basis of Application(Paper,Detergents & Soaps,Fabrics,Synthetics & Plastics ,Others),End-Use(Consumer Product,Security & Safety,Textiles & Apparel,Packaging,Others),Region(North America,Asia Pacific,Europe,Latin America,Middle East & Africa). Based on Application, the market is segmented as Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics & Others. By End User, the market is segmented as Consumer Products, Textiles & Apparel, Packaging, Security & Safety & Others. By Geography, the market is segmented as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Below tree is interactive. You can click the nodes to get more information.

In 2021, the Optical Brighteners market will be dominated by the synthetics and plastics sector. The expanding use of Optical Brighteners in a variety of end users, such as papers, textiles, plastics, and detergents, is propelling the market forward. It's often used in the plastics sector as an addition to give polymers a brighter appearance and increase the degree of whiteness. Engineering plastics such as thermoplastic polyurethanes, styrene homo- and copolymers, polyvinylchloride (PVC), and polyolefins, among others, use optical brighteners. They are also widely used in the textile sector for whitening and brightening linen, wool, silk, cotton, and polyester. However, rising pollution levels are reducing the usage of Optical Brighteners in the detergent business, which is likely to stifle innovation.

By 2021, the consumer products sector will have dominated the market for Optical Brighteners . To enhance manufacturing quantities, governments of emerging economies such as China and India are helping local manufacturers and institutes in R&D of Optical Brighteners -based goods. The chemical industry's upcoming development in consumer products projects in many countries, including Germany, France, China, and India, is also encouraging market expansion. As oil prices have fallen, raw material costs have fluctuated, causing market volatility. As a result of this tendency, margins for Optical Brighteners resellers and users have shrunk.

Growing applications in the printing inks and photo processing industries is a major opportunity in the market

In the Optical Brighteners market, growing applications in the printing inks and photo processing sectors are a big opportunity. The use of brighteners in the paper throughout the manufacturing process has been observed by printing enterprises. The brighteners absorb ultraviolet light and then radiate it, giving the paper a whiter appearance. The Indian printing business is developing at a rate of 12 percent each year, according to the Indian Papers Manufacturers Association. As a result of this expansion, the market's opportunities have grown.

Stringent government regulations and health hazard

The market for Optical Brighteners is being held back by government rules prohibiting the usage of some of the chemical agents used in the brighteners. Optical Brighteners , on the other hand, are not biodegradable and can induce allergic reactions in the end-user, which may limit demand for optical brighteners and limit the global market's growth. The brighteners, according to REACH (Registration, Evaluation, Authorization, and Restriction of Chemical Substances), cause allergic skin reactions and eye discomfort, posing a health risk. As a result, the use of these brighteners in various agents has been limited, functioning as a market limitation.

Asia Pacific Optical Brighteners Market to Grow at the Fastest CAGR

The market in Asia-Pacific is boosted by improving economies and growing demand from paper, textiles, detergents & soap, synthetics & plastics, packaging, and other applications. The market for Optical Brighteners in the region is the second-largest in the world. In 2020, Europe had the highest share of the Optical Brighteners market, while Asia-Pacific is expected to develop at a faster rate over the projected period.

With the presence of key industry players' manufacturing sites in the country, the United States is the world's largest manufacturer of Optical Brighteners . The majority of Optical Brighteners manufacturing factories are located in China and the United States. The majority of the major players are backward integrated, giving them an advantage over alternative suppliers. In China, India, and other Asia-Pacific countries, the threat of new entrants is quite real.

Competitive Landscape:

Some of the major vendors in the Optical Brighteners market is BASF SE, Day-Glo Color Corp., Clariant AG, Huntsman International LLC, Eastman Chemical Company, Archroma Management LLC, Milliken & Company, Blankophor GmbH & Co. KG, MPI Chemie B.V., Rudolf GmbH, among others

Optical Brighteners Market is segmented as follows:

Parameter Details
Segments Covered
  • Application (Paper, Detergents & Soaps, Fabrics, Synthetics & Plastics , Others)
  • End-Use (Consumer Product, Security & Safety, Textiles & Apparel, Packaging, Others)
  • Region (North America, Asia Pacific, Europe, Latin America, Middle East & Africa)
Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Day-Glo Color Corp.
  • Clariant AG
  • Huntsman International LLC
  • Eastman Chemical Company
  • Archroma Management LLC
  • Milliken & Company
  • Blankophor GmbH & Co. KG
  • MPI Chemie B.V.
  • Rudolf GmbH
  • among others
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Optical Brighteners Market is tabulated as follows:

Frequently Asked Question
  • The global Optical Brighteners valued at USD 1.0 Billion in 2020 and is expected to reach USD 2.0 Billion in 2028 growing at a CAGR of 7.5%.

  • The prominent players in the market are BASF SE, Day-Glo Color Corp., Clariant AG, Huntsman International LLC, Eastman Chemical Company, Archroma Management LLC, Milliken & Company, Blankophor GmbH & Co. KG, MPI Chemie B.V., Rudolf GmbH, among others.

  • The market is project to grow at a CAGR of 7.5% between 2021 and 2028.

  • The driving factors of the Optical Brighteners include

    • Growing applications in the printing inks and photo processing industries is a major opportunity in the optical brighteners market

  • Europe was the leading regional segment of the Optical Brighteners in 2020.