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Media Monitoring Tools Market

Media Monitoring Tools Market

Media Monitoring Tools Market - Global Industry Assessment & Forecast

Number Of Pages # Pages:

141

Base Year:

2021

Date

Nov - 2022

Format:

PDF XLS PPT

Report Code:

VMR-1804

Segments Covered
  • By Component Software/ Platform, Services
  • By Enterprise Size Small & Medium Enterprise, Large Enterprise
  • By Industry IT & Telecom, Hospitality, BFSI, Healthcare, Retail & E-Commerce, Media & Entertainment, Manufacturing, Other Industries
  • By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Snapshot
Forecast YearsForecast Years: 2022 - 2028
Historical YearsHistorical Years: 2016 - 2021
Revenue 2021Revenue 2021: USD 3.2 Billion
Revenue 2028Revenue 2028: USD 7.8 Billion
Revenue CAGRRevenue CAGR (2022 - 2028): 16.1%
Fastest Growing Region Fastest Growing Region (2022 - 2028) Asia Pacific
Largest Region Largest Region (2021): North America
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report
  • Go To Market Strategy
  • Region Specific Market Dynamics
  • Region Level Market Share
  • Import Export Analysis
  • Production Analysis
  • Others Request Customization Speak To Analyst
Media Monitoring Tools Market Share

Market Synopsis:

The Global Media Monitoring Tools Market was valued at USD 3.2 Billion in the year 2021 and is expected to reach a value of USD 7.8 Billion by the year 2028. The Global Market is anticipated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 16.1% over the forecast period.

The main elements most likely to increase industry demand globally are the growing quantity of technological developments, and the expanding acceptance of AI (Artificial Intelligence) based monitoring systems. Analytics teams and broadcasters may automate PR and marketing operations by integrating AI and machine learning technology into media monitoring platforms. Additionally, during the upcoming years, the industry demand will be driven by growing social platform adoption and increased digitalization in the global market.

Media Monitoring Tools Market Size, 2021 To 2028 (USD Billion)

Based on Enterprise Size, the Large Enterprise segment, which currently dominates the global market, is expected to continue to lead the market during the projected period. It is projected that the segment's growth will be fueled by significant businesses' access to superior Information & Communications Technology (ICT) infrastructure and efficient business channels. In addition, over half of the population uses social media websites and applications, bringing the total number of internet users globally to 4.57 billion. Users have been motivated to embrace social media analytics solutions because of the rapidly expanding use of social media, which is anticipated to propel market expansion.

Additionally, it is anticipated that the current explosive growth in digital advertising will further increase the demand for media monitoring technologies.

Users' rising mistrust of prominent social media companies' data privacy policies has adversely affected the user base. Additionally, the platforms are frequently susceptible to fraud and security breaches, which could impede the market growth for media monitoring tools in the foreseeable future.

Market Segmentation:

The Media Monitoring Tools Market is segmented based on Component, Enterprise Size, Industry, and Region. Based on the Component, the Media Monitoring Tools Market is further segmented into Software/Platform and Services. Furthermore, based on Enterprise Size, the market is further segmented into Small & Medium Enterprises and Large Enterprises. In addition, based on Industry, the market is further segmented into IT & Telecom, Hospitality, BFSI, Healthcare, Retail & E-Commerce, Media & Entertainment, Manufacturing, and Other Industries.

Below tree is interactive. You can click the nodes to get more information.

Based on Component:

The Software/ Platform is expected to have the largest market share during the forecast period. The growth is primarily attributed to the rising demand for Software solutions such as Google alert, Hoot-suite, and others. These Software solutions analyze social, online, print, and digital content to provide better consumer insights. Further, services are expected to grow with a significant Compound Annual Growth Rate (CAGR) owing to the surge in the adoption of several media monitoring services such as media cutting services, media intelligence, and others.

Based on Industry Analysis:

Retail & E-Commerce is anticipated to hold the most prominent global share in the Media Monitoring Tools Market during the forecast period. They are increasing online shopping trends through E-Commerce websites the consumers around the globe aids market growth. In addition, several E-Commerce players are adopting monitoring platforms for communicating with target audiences. Therefore, tracking and promoting real-time online content will likely fuel market growth.

The Media & Entertainment are expected to grow with the highest Compound Annual Growth Rate (CAGR) during the forecast period owing to a surge in the adoption of digital platforms such as Facebook, Twitter, Instagram, and others. In addition, rising healthcare spending by several countries' governments, and rising tracking tools across media and entertainment, are expected to propel the market growth during the forecast period.

North America had a Major Share and is Projected to Continue Its Dominance over the Forecast Period

During the projected period, North America is anticipated to dominate the market for media monitoring tools. The market share in the area is expected to increase as well-known companies like Oracle Corporation, Hootsuite, and Alphabet Inc. expand their presence in the United States. Furthermore, it is projected that the early adoption of cutting-edge technology and associated trends in the region will further boost the popularity of media monitoring services.

It is predicted that the Asia Pacific market for media monitoring tools will expand significantly in the upcoming years. More than half of social media's active user population is in the region, providing a fantastic opportunity for businesses to communicate with potential clients face-to-face. The demand for social media tools in the area will increase as a result. Additionally, it is anticipated that the region's growing use of media tracking software would further boost growth and increase demand for media monitoring solutions.

Competitive Landscape:

The key players in the Global Media Monitoring Tools Market include- BoomSonar, Buzzcapture B.V., Coosto BV, Snap Trends Inc, YouScan, Ubermetrics Technologies GmbH, Lucidya, Social Media Research Foundation, Sprinklr Inc., SemanticForce Inc., Talkwalker, Agility PR Solutions LLC, BurrellesLuce, Cision Ltd., Critical Mention Inc., CyberAlert LLC, Hootsuite Inc., M-Brain, Meltwater, TVEyes Inc., and others.

Segmentation of the Global Media Monitoring Tools Market:

Parameter Details
Segments Covered
  • Component (Software/ Platform, Services)
  • Enterprise Size (Small & Medium Enterprise, Large Enterprise)
  • Industry (IT & Telecom, Hospitality, BFSI, Healthcare, Retail & E-Commerce, Media & Entertainment, Manufacturing, Other Industries)
  • Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)
Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • BoomSonar
  • Buzzcapture B.V.
  • Coosto BV
  • Snap Trends Inc
  • YouScan
  • Ubermetrics Technologies GmbH
  • Lucidya
  • Social Media Research Foundation
  • Sprinklr Inc.
  • SemanticForce Inc.
  • Talkwalker
  • Agility PR Solutions LLC
  • BurrellesLuce
  • Cision Ltd.
  • Critical Mention Inc.
  • CyberAlert LLC
  • Hootsuite Inc.
  • M-Brain
  • Meltwater
  • TVEyes Inc.
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Media Monitoring Tools Market to Reach Valuation of USD 7.8 Billion By 2028 – Increased Internet Accessibility in Developing Countries Drives the Market
In terms of revenue, the Global Media Monitoring Tools Market is expected to reach USD 7.8 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 16.1% from 2022 to 2028. Media monitoring is searching publicly accessible material, such as on broadcast and print media platforms, for sp...
FAQ
Frequently Asked Question
  • The global Media Monitoring Tools valued at USD 3.2 Billion in 2020 and is expected to reach USD 7.8 Billion in 2028 growing at a CAGR of 16.1%.

  • The prominent players in the market are BoomSonar, Buzzcapture B.V., Coosto BV, Snap Trends Inc, YouScan, Ubermetrics Technologies GmbH, Lucidya, Social Media Research Foundation, Sprinklr Inc., SemanticForce Inc., Talkwalker, Agility PR Solutions LLC, BurrellesLuce, Cision Ltd., Critical Mention Inc., CyberAlert LLC, Hootsuite Inc., M-Brain, Meltwater, TVEyes Inc..

  • The market is project to grow at a CAGR of 16.1% between 2021 and 2028.

  • The driving factors of the Media Monitoring Tools include

    • Increased internet accessibility in developing countries

  • North America was the leading regional segment of the Media Monitoring Tools in 2020.