The global Disposable Bags For Sanitary Napkins Market is valued at USD 15.5 Billion in 2022 and is projected to reach a value of USD 22.5 Billion by 2030 at a CAGR (Compound Annual Growth Rate) of 5.50% between 2023 and 2030.
Disposable Bags For Sanitary Napkins, or sanitary pads, are absorbent pads manufactured from thin materials. In that they absorb menstrual fluid during menstruation, they play a crucial function in feminine hygiene. The four functional components of a Disposable Bags For Sanitary Napkins are the fluid acquisition layer, the distribution component, the absorbent structure, and the liquid-impermeable membrane. These napkins are available in various sizes, shapes, and absorption capacities. India's rising menstrual hygiene awareness fuels the demand for Disposable Bags For Sanitary Napkins. In addition, using high-quality and eco-friendly raw materials in producing these products contributes to market expansion.
The Government of India has recently begun collaborating with several private entities and non-governmental organizations to promote using Disposable Bags For Sanitary Napkins, particularly among disadvantaged and rural women. These initiatives include the Reproductive and Child Health Program, Eco Femme, and My Pad. In addition, increasing the number of women in the labor force has increased their decision-making and purchasing power. Consequently, manufacturers can directly target female consumers and influence their purchasing decisions. Technological advancements, such as superabsorbent fiber technology, have enabled manufacturers to concentrate on introducing Disposable Bags For Sanitary Napkins with a high absorption capacity. In addition, they are introducing organic and chemical-free alternatives, which positively affects market expansion. Women have relied on homemade cotton clothing for many years to manage their menstrual cycle. However, women's increasing awareness of feminine hygiene has increased the demand for Disposable Bags For Sanitary Napkins worldwide.
In conjunction with non-profit organizations (NGOs), governments in several nations are launching campaigns to raise women's awareness of feminine hygiene, particularly in developing economies. Administrations in various African nations distribute free Disposable Bags For Sanitary Napkins to schoolgirls to promote menstrual education. In addition, manufacturers are introducing low-cost products and concentrating on product diversification to increase their consumer base. For example, they are introducing napkins with wings and fragrances while reducing the thickness of the pads. In addition, the market is affected by the aggressive advertising and marketing strategies employed by the industry's main players. In addition, the increasing purchasing power of women and the growing number of companies offering sanitary pad subscription plans contribute to the increase in demand for premium products.
Disposable Bags For Sanitary Napkins Market Size, 2022 To 2030 (USD Billion)
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- Rising Demand for Eco-Friendly Products: According to United Nations reports, each woman who uses Disposable Bags For Sanitary Napkins contributes an average of 60 kilograms of Disposable Bags For Sanitary Napkins waste over her lifespan, resulting in an annual production of 100,000 tons. With approximately 375 million girls and women of reproductive age, the majority of whom menstruate, an estimated 1.02 billion non-biodegradable pads are discarded monthly. According to the Menstrual Health Alliance India, it could take between 500 and 800 years for a single sanitary pad to decompose because plastic is not biodegradable and can cause health and environmental hazards. Therefore, homemade Disposable Bags For Sanitary Napkins are promoted for environmental and user benefits. Homemade reusable napkins are economical and easy to make. However, regarding their hygiene, practicability, and absorbency, there are still some misconceptions surrounding reusable pads. Consequently, many menstruating women favor disposable Disposable Bags For Sanitary Napkins.
- Increasing Technological Advancements within Product Development: Many women have trouble sleeping at night during menstruation due to heavy flow or the dread of soiling their sheets and clothing. This issue can be mitigated by substituting conventional pads with overnight pads. Manufacturers have designed overnight pads with a large hip protector for leakage protection while sleeping in a comfortable position. A layer that inhibits the development of bacteria protects the user against infections. The dual absorbent core swiftly absorbs liquid and encapsulates it to prevent stains. These overnight pads feature a dry interior to keep women comfortable during heavy periods. Moreover, natural lipids are utilized by the odor control mechanism to prevent odor. These trends increase the demand for overnight Disposable Bags For Sanitary Napkins, propelling the hygiene product market.
The global Disposable Bags For Sanitary Napkins market can be categorized on the following: Type, Material, Usage, Pack Size, Distribution Channel, and Regions. Based on Type, the market can be categorized into Regular, Overnight, Panty Liners, and Others (Maxi Pads, Maternity Pads). Additionally, by Material, the market can be segmented across Cotton Comfort Napkins and Dry Feel Napkins. Based on Usage, the market can be categorized into Disposable and Reusable. Additionally, by Pack Size, the market can be segmented across With Wings and Without Wings. Based on Distribution Channel, the market can be categorized into Online and Offline. Likewise, based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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Based on Type
Regular Pads to Accommodate Largest Market Share due to Wider Utilization and Inexpensive Nature
Regular pads are best suited for moderate flow days, whereas Overnight pads are designed to provide superior protection for heavier flow days and overnight usage. Panty liners are thin pads used for light flow days, spotting, or as a backup for menstrual cups or tampons. Other types of pads include Maxi pads, which are thicker and longer than regular pads, and are designed for heavy flow days or postpartum bleeding. Maternity pads are designed for use after childbirth, providing maximum absorbency and comfort. Among these types of pads, the second most preferred type of Disposable Bags For Sanitary Napkins used is overnight pads. Overnight pads provide extended protection and are designed to be worn longer, making them ideal for overnight usage. They are longer and wider than regular pads, with better absorbency and coverage, ensuring a comfortable and stress-free sleep. Moreover, they also have a higher absorbent capacity, making them suitable for heavy flow days. With their superior protection, Overnight pads are a popular choice for women who experience heavier flow during their menstrual cycle.
Based on Material
Cotton Comfort Materials to Account for Largest Market Share due to its Valuable Properties
Napkins manufactured from pure cotton is exceptionally smooth and soothing on the skin. They're super absorbent, so you won't have to worry about leaks, and they'll keep you nice and cozy during your period. They are also hypoallergenic and suitable for people with sensitive skin because they contain no synthetic components or chemicals. This is why Cotton Comfort Napkins are more popular than other Disposable Bags For Sanitary Napkins among females. Dry Feel Napkins are a popular alternative to traditional cotton Disposable Bags For Sanitary Napkins. These napkins are created from a synthetic cloth with quick-dry technology and excellent absorbency. They include a special layer that absorbs sweat and stops leaks so you can feel dry and confident throughout your period. Women who value discretion often choose these napkins since they are smaller and less obvious than Cotton Comfort Napkins. Despite not being composed of natural materials, Dry Feel Napkins are popular among women because of their absorbency and convenience.
Based on Usage
Disposable Napkins Will Sell at a Rapid Pace owing to Availability in Various Sizes
The maximum usage of Disposable Bags For Sanitary Napkins is found in Disposable napkins. Disposable napkins are highly convenient and widely available in the market, making them a popular choice among women. They are easy to use, dispose of, and provide maximum protection during the menstrual cycle. Disposable napkins come in various sizes and absorbencies, catering to different flow levels and preferences. Additionally, they do not require maintenance or cleaning, making them a preferred option for busy women. The second most preferred usage of Disposable Bags For Sanitary Napkins is Reusable napkins. Reusable napkins are eco-friendly and cost-effective, making them popular among women who prioritize sustainability. They are made of high-quality materials like cotton or silicone, ensuring maximum comfort and protection during the menstrual cycle. Although they require maintenance and washing after each use, they provide long-term benefits by reducing waste and contributing to a sustainable environment. Reusable napkins are preferred among women who are conscious of their environmental impact and want to make a positive change.
Based on Distribution Channel
Offline Channels to Account for Maximized Sales due to Wide Availability During Purchase
Online distribution channels include e-commerce websites and online stores, while offline channels refer to brick-and-mortar stores like supermarkets and pharmacies. The maximum utilization of Disposable Bags For Sanitary Napkins is found in offline distribution channels. Brick-and-mortar stores are readily available and easily accessible to women, making them a preferred option for purchasing Disposable Bags For Sanitary Napkins. Women can easily visit a store and select from various options based on their preferences and requirements. Additionally, offline stores provide a sense of familiarity and trust, making them a preferred choice for women who prefer physical interaction and want to avoid any online transaction risks. The second most preferred distribution channel for Disposable Bags For Sanitary Napkins is online. Online distribution channels offer convenience and ease of purchase for busy women who prefer shopping from the comfort of their homes. They provide a wider range of options and offer discreet packaging, ensuring privacy and confidentiality for women. Online stores also offer discounts and deals on bulk purchases, making them an economical option for women. Despite being a convenient option, online distribution channels are still second to offline channels due to the lack of personal interaction and trust factor associated with online transactions.
Based on Region
Asia Pacific to Lead Maximized Revenue due to a Wider Population Graph
During the forecast period, Asia-Pacific is anticipated to offer significant opportunities for the Disposable Bags For Sanitary Napkins market. Due to insufficient information about menstrual hygiene, sanitary pad use is minimal in rural areas. In India, between 80 and 90 percent of rural women still use textiles during menstruation. As a result, women encounter health issues such as vaginal infections, which is anticipated to drive the global Disposable Bags For Sanitary Napkins market over the forecast period.
The North American Disposable Bags For Sanitary Napkins market share is anticipated to increase due to the region's high per capita income and women's increasing health concerns. In addition, technological advances such as superabsorbent fiber technology, the introduction of organic products, and the elimination of chemicals in Disposable Bags For Sanitary Napkins are anticipated to propel the market in the coming years. This trend is expected to continue due to increased product awareness, women's shifting attitudes toward sanitation, and the availability of eco-friendly products. The United States dominated the North American sanitary tissue market. The U.S. market for Disposable Bags For Sanitary Napkins is driven by comfort and convenience.
The Disposable Bags For Sanitary Napkins market is fragmented due to the strong presence of several players. Competition is expected to increase in the coming years with the entry of numerous local players. Key players active in the global Disposable Bags For Sanitary Napkins market are Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Hengan International Group Company Limited, Kao Corporation, Lil-lets UK Limited, Ontex, Organyc, Sanofi S.A., and Unicharm Corporation.
The key players in the global Disposable Bags For Sanitary Napkins market include - Edgewell Personal Care Company, Diva International Inc., Johnson & Johnson, Hengan International Group Company Limited, Kimberly-Clark Corporation, Kao Corporation, Ontex, Lil-lets UK Limited, Procter & Gamble, Organyc, Unicharm Corporation, Sanofi S.A among others.
Recent Market Developments
- February 2022: Bollywood superstar Deepika Padukone was featured in a new advertisement by femtech startup Nua. Wondrlab created and ran the "Go with your flow" campaign, which directly criticizes the overused advertising cliches found in adverts for Disposable Bags For Sanitary Napkins.
Segmentation of the Global Disposable Bags For Sanitary Napkins Market
- Type (Regular, Overnight, Panty Liners, Ultra-thin, Others (Maxi Pads, Maternity Pads, etc.))
- Material (Cottony Comfort Napkins, Dry Feel Napkins)
- Wing (With Wings, Without Wings)
- Pack Size (6 to 8 Napkins, 8 to 15 Napkins, 15 to 20 Napkins, 20 to 30 Napkins, Above 30 Napkin)
- Size (Small, Regular, Large, Extra Large, XXL Pads)
- Distribution Channel (Online, Offline)
- Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)
|Regions & Countries Covered
- North America - (U.S., Canada, Mexico)
- Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
- Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
- Latin America - (Brazil, Argentina, Rest Of Latin America)
- Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
- Edgewell Personal Care Company
- Diva International Inc.
- Johnson & Johnson
- Hengan International Group Company Limited
- Kimberly-Clark Corporation
- Kao Corporation
- Lil-lets UK Limited
- Procter & Gamble
- Unicharm Corporation
- Sanofi S.A
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