Bike and Scooter Rental Market

The global Bike and Scooter Rental Market is valued at USD 2.9 Billion in 2022 and is projected to reach a value of USD 9.9 Billion by 2030 at a CAGR (Compound Annual Growth Rate) of 19.30% between 2023 and 2030.

Premium Insights

The growth of the Bike and Scooter Rental market is being fueled by the increasing focus on sustainable and efficient urban mobility solutions. With cities facing congestion, environmental issues, and a demand for alternative transportation options, bikes and scooters have become popular choices. The growing awareness of environmental sustainability has led both individuals and governments to look for eco-friendly transportation options, in line with their goals of reducing carbon emissions and improving urban environments. The affordability and convenience of bike and scooter rentals, along with technological advancements and smart mobility integration, also play a role in their popularity.

• Rental services offer flexibility, particularly for last-mile travel, and thus help to address the changing needs of urban transportation systems, making sustainability a major driving factor in the market.
• Asia Pacific generated more than 40.30% of revenue share in 2022
• North America is expected to grow at the quickest rate from 2023 to 2030
• Subscription-based segment accounted for the largest market growth. It contributed over 58.5% of the total revenue share in 2022
• Pedal segment revealed the most significant market growth, contributing more than 35.5% of the total revenue share in 2022
• Dockless dominant segment accounts for largest revenue of 55.5% in 2022
• Bike segment will dominate the market with market share of 62.2% in 2022

Economic Insights

The Bike and Scooter Rental market is a dynamic and rapidly changing sector with influences from both global and regional economies. The market's growth is driven by the urbanization and the need for affordable and sustainable transportation in densely populated areas. The economic viability of the rental services is supported by factors such as affordability, convenience, and the increasing demand for flexible mobility options. Technological advancements, like smart and IoT-enabled systems, contribute to operational efficiency and shape the market's trajectory. This sector also creates job opportunities in fleet management, maintenance, and customer service.

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Top Market Trends

• Micromobility Solutions: The emergence of micromobility solutions, such as electric scooters and bikes, gained significant momentum. These options are viewed as both eco-friendly and convenient for short-distance trips in urban areas.
• Electric Vehicles (EVs): The rise of electric vehicles also had an impact on the bike and scooter rental market. Many companies began incorporating electric scooters and bikes into their fleets, offering users a more sustainable and efficient means of transportation.
• Integration with Mobility Apps: Bike and scooter rental services started integrating with larger mobility platforms and apps, allowing users to seamlessly plan and pay for journeys that involve multiple modes of transportation. This integration enhances the overall user experience.
• Smart Technology: By integrating smart technology, like IoT, into bicycles and scooters, fleet tracking, maintenance, and management have significantly improved. This enables operators to effectively guarantee the availability and safety of their vehicles.

Market Segmentation

Bike and Scooter Rental The global Bike and Scooter Rental market can be categorized into Service Type, Propulsion, Opertional Model, Vehicle Type, Region. The Bike and Scooter Rental market can be categorized into Pay as you go, Subscription-based based on Service Type. The Bike and Scooter Rental market can be categorized into Pedal, Electric, Gasonline based on Propulsion. The Bike and Scooter Rental market can be categorized into Dockless, Station-based based on Opertional Model. The Bike and Scooter Rental market can be categorized into Bike, Scooter, Others based on Vehicle Type. The Bike and Scooter Rental market can be categorized into North America, Europe, Asia Pacific, Latin America, Middle East & Africa based on Region.

Based on Service Type

Subscription-based holds the largest share

The Bike and Scooter Rental market is dominated by Subscription-based because these services offer unmatched convenience by providing unlimited access to bikes and scooters without the need for individual ride payments. This feature is particularly appealing to frequent users who often utilize these rental options. The affordability factor is also contributing to the rise of subscription-based services, attracting regular users who are seeking cost-effective alternatives. Additionally, these services offer flexibility by allowing users to choose subscription plans based on their usage needs, whether it be for a specific duration each day or unlimited access.

Based on Propulsion

Pedal will dominate the market during Forecast Period

Pedal propulsion dominates the Bike and Scooter Rental market due to the rising importance placed on sustainable and environmentally friendly transportation solutions. Pedal-powered bicycles align perfectly with the growing global recognition of environmental issues and support a healthier mode of traveling. Moreover, pedal-based systems provide users with an energetic and physically engaging experience, further contributing to their popularity.

Based on Operational model

Dockless will account for largest market share

In terms of operational model, dockless dominant are anticipated to hold the greatest market share for Bike and Scooter Rental market. Dockless services give users the freedom to pick up and drop off bikes and scooters anywhere, eliminating the need for designated return points, which is a departure from traditional rental models. This convenience is further enhanced by cost advantages, as dockless services often provide cheaper options, especially appealing for short-term rentals.

Based on Vehicle Type

Bike will lead the market

The bike segment is expected to be the leading force in the Bike and Scooter Rental market due to several compelling factors. One main advantage is affordability, as bikes are generally cheaper to rent compared to scooters. Moreover, bikes offer added convenience by being easier to park and maneuver, especially in crowded urban areas with limited space. Additionally, the health benefits of cycling contribute to the dominance of the bike segment, as it offers users an active and fitness-promoting mode of transportation.

Based on Region

Asia Pacific will lead the market

Asia Pacific is expected to dominate the Bike and Scooter Rental market. The region's rapid urbanization has created a greater need for efficient transportation solutions in cities, and bike and scooter rental services have emerged as convenient and affordable options. The increasing number of middle-class individuals in the Asia Pacific region has also contributed to the rising demand for recreational activities, making bike and scooter rentals popular choices for exploring cities and enjoying outdoor experiences. Additionally, government support has been instrumental in fostering the market's growth in the region.

Competitive Landscape

The global Bike and Scooter Rental market is fragmented, including a diverse array of the presence of several key players continue to command significant market shares. Both well-established companies and new ones are working on strategies to strengthen their positions. Key players are focusing on expanding their presence in different locations, partnering with local governments, and integrating with larger mobility platforms to improve the user experience. Market participants are also facing regulatory challenges, especially related to safety standards and urban infrastructure.

The players in the global Bike and Scooter Rental market include Lime (US), Bird Rides, Inc (US), Ofo Inc. (China), TIER Mobility SE (Germany), CITYSCOOT Tous droits reserves (France) ,Uber Technologies Inc. (U.S.), Mobycy (India), Vogo Rental (India), Lyft, Inc. (U.S.) Zauba Technologies & Data Services Private Limited, Zauba Technologies & Data Services Private Limited (India), Spin (U.S), Cooltra (Spain), Bolt Technology OU (Estonia), Yulu Bikes Pvt Ltd (India), YEGO Urban Mobility SL (Spain), Spinlister (U.S.), Zoomo (Sydney), Voi Technology AB (Sweden), emmy-sharing (Berlin) among others.

Recent Market Developments

• February 2022: Moto Business Service India (MBSI), a subsidiary of Yamaha Motors, has made an investment in Royal Brothers, a bike rental company, with the intention of forming a revenue-sharing agreement. Furthermore, MBSI has additional plans to collaborate with other emerging companies in the market.

Segmentation of the Global Bike and Scooter Rental Market