Augmented Reality (AR) Market
Augmented Reality (AR) Market - Global Industry Assessment & Forecast
#
Pages:
2021
Apr - 2022
VMR-1461
Segments Covered
By
Technology Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology
-
By
Offerings Hardware, Software
-
By
Device Type HUDs, HMDs
-
By
Application Consumer, Commercial, Enterprise (Manufacturing), Healthcare, Aerospace & Defense, Energy, Automotive, Others
-
By
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Snapshot
 Forecast
Years:
|
2021 - 2028 |
 Historical
Years:
|
2016 - 2020 |
 Revenue
2021: |
USD 16.3 Billion |
 Revenue 2028:
|
USD 78.0 Billion |
 Revenue CAGR
(2021 - 2028): |
29.8% |
Fastest Growing Region (2021 -
2028)
|
Asia Pacific |
Largest Region (2021):
|
North America |
Customization Offered
Cross-segment Market Size and
Analysis
for Mentioned Segments- Additional Company Profiles (Upto 5
With
No Cost)
- Additional Countries (Apart From
Mentioned Countries)
- Country/Region-specific Report
- Go To Market Strategy
- Region Specific Market Dynamics
- Region Level Market Share
- Import Export Analysis
- Production Analysis
- Others Request
Customization Speak To
Analyst
Augmented Reality (AR) Market
Augmented Reality (AR) Market- By technology, offering, device type, and application;
Market Synopsis:
Global Augmented Reality (AR) market is valued at USD 16.3 Billion in 2021 and is projected to reach a value of USD 78.0 Billion by 2028 at a CAGR of 29.8% over the forecast period.
The Augmented Reality (AR) market is witnessing growth due to the surging demand for Augmented Reality (AR) devices and their applications in the healthcare sectors, and the rising demand for Augmented Reality (AR) in e-commerce and retail sectors due to coronavirus. Moreover, growth in the demand for augmented devices and technology in the automotive industry globally, and increasing investments in Augmented Reality (AR) are the factors expected to fuel the growth of the Augmented Reality (AR) market in the coming years. An increase in internet connectivity and the mobile gaming industry are contributing to the growth of the Augmented Reality (AR) market during the forecast period. The increase in the adoption of Augmented Reality (AR) technology in the healthcare sector and rising demand for augmented devices in e-commerce due to covid-19 are expected to drive the Augmented Reality (AR) market growth in the upcoming years. The continuous growth in the development of 5G technology is projected to boost the growth of the Augmented Reality (AR) market in the years to come. Whereas, the high growth of the travel and tourism industry and increasing demand for Augmented Reality (AR) in enterprise applications are expected to provide growth opportunities for the Augmented Reality (AR) market in the coming years. Besides, increasing health issues associated with the unnecessary use of Augmented Reality (AR) and privacy and security issues are expected to hamper the growth of the Augmented Reality (AR) market during the forecast period.
Augmented Reality (AR) Market Size, 2021 To 2028 (USD Billion)
Market Segmentation:
The Augmented Reality (AR) market is segmented as technology, by offering, device type, and application. Based on technology the market is segmented as Marker-Based AR Technology, Marker less AR Technology, Anchor-Based AR Technology. Based on offering, the market is segmented as Hardware, and Software. On the basis of device type, the market is segmented as HUDs, and HMDs. On the basis of application, the market is segmented as Consumer, Commercial, Enterprise (Manufacturing), Healthcare, Aerospace & Defense, Energy, Automotive, and others.
Below tree is interactive. You can click the nodes to get more information.
The hardware segment is projected to hold the largest share of the market during the forecast period
Based on offerings, the hardware segment is projected to acquire the largest share of the Augmented Reality (AR) market during the forecast period. The growth of the hardware segment is mainly attributed to the increasing adoption of Augmented Reality (AR) hardware worldwide.
The customer segment is estimated to acquire the largest share of the market during the forecast period
Based on application, the customer segment is accounted to hold the largest share of the Augmented Reality (AR) market during the forecast period. The growth of the customer segment is attributed to involves gaming and entertainment applications, where Augmented Reality (AR) technology is used to create 3D visuals in the real world. Additionally, the thriving gaming and sports in the gaming sector drive the demand for Augmented Reality (AR) technology in customer applications.
North America is projected to acquire the largest market share during the year 2021
The North American region is projected to grow at the highest CAGR during the forecast period. The growth of North America is mainly attributed to rising investments in immersive technologies and driving the demand for advanced technology in the region. The increase in the demand for immersive technologies, strengthens the hold on the Augmented Reality (AR) devices are increasing the growth of the Augmented Reality (AR) market in North America.
Asia Pacific region is holding the largest market share during the forecast period
The thriving manufacturing sector in emerging countries such as China and India are estimated to fuel the growth of the Augmented Reality (AR) market in the APAC region. The gaming sector in the APAC region is experiencing significant growth and contributes to the increasing demand for Augmented Reality (AR) technology in the APAC region during the forecast period. The increasing investments in the commercial applications of Augmented Reality (AR) are also fueling the growth of APAC region. The booming healthcare and automotive sector in Japan are expected to boost the demand for Augmented Reality (AR) technology in the Asia Pacific region in the coming years.
Competitive Landscape:
The new product launches and contracts are predicted to offer significant opportunities for the key players in the market. Some of the major key players in the market are GOOGLE, INC., PTC INC., SEIKO EPSON, MICROSOFT, LENOVO, SAMSUNG ELECTRONICS, Apple Inc., WIKITUDE GMBH, MAXST CO., LTD., QUALCOMM, TOSHIBA CORPORATION, , UPSKILL, BLIPPAR, VISTEON CORPORATION, GLOBE TECHNOLOGIES, OPTINVENT, MAGIC LEAP, INC., MARXENT LABS, LLC, SCOPE AR, NIANTIC INC., ATHEER INC., VUZIX, META COMPANY, INTEL CORPORATION, CONTINENTAL..
Segmentation of Augmented Reality (AR) Market:
Parameter
Details
Segments Covered
Regions & Countries Covered
Companies Covered
Report Coverage
Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST
analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market
attractiveness analysis by segments and North America, company market share analysis, and COVID-19
impact analysis
FAQ
Frequently Asked Question
What is the global demand for Augmented Reality (AR) in terms of revenue?
-
The global Augmented Reality (AR) valued at in 2020 and is expected to reach in 2028 growing at a CAGR of 29.8%.
Which are the prominent players in the market?
-
The prominent players in the market are GOOGLE, INC., PTC INC., SEIKO EPSON, MICROSOFT, LENOVO, SAMSUNG ELECTRONICS, Apple Inc., WIKITUDE GMBH, MAXST CO., LTD., QUALCOMM, TOSHIBA CORPORATION, , UPSKILL, BLIPPAR, VISTEON CORPORATION, GLOBE TECHNOLOGIES, OPTINVENT, MAGIC LEAP, INC., MARXENT LABS, LLC, SCOPE AR, NIANTIC INC., ATHEER INC., VUZIX, META COMPANY, INTEL CORPORATION, CONTINENTAL..
At what CAGR is the market projected to grow within the forecast period?
-
The market is project to grow at a CAGR of 29.8% between 2021 and 2028.
What are the driving factors fueling the growth of the market.
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The driving factors of the Augmented Reality (AR) include
- Increasing adoption of AR technology in healthcare sector
Which region accounted for the largest share in the market?
-
North America was the leading regional segment of the Augmented Reality (AR) in 2020.
