Protein Supplements Market to Reach Valuation of USD 32.5 Billion by 2028 - Increasing demand for Sports Nutrition among the Youth & Changing Lifestyles is Expected to Generate Revenue for the Protein Supplements Market

Vantage Market Research

May 08, 2022

In terms of revenue, the Global Protein Supplements Market is expected to reach USD 32.5 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 8.3% from 2022 to 2028.

In recent years, the average person in more than 90% of the world’s countries and territories consumed more protein than estimated requirements. Global average protein consumption was approximately 68 grams per person per day which is more than one-third higher than the average daily adult requirement. In the world’s wealthiest regions, protein consumption was higher still. The market is dominated mainly by the increasing consumption of Protein Supplements in the sports sector. The majority of the bodybuilding population is consuming Protein Supplements owing to a better and healthy lifestyle.

Key Findings:

  • The plant-based sub-segment of the type segment is anticipated to dominate the Protein Supplements Market. The increasing use of plant-based Protein Supplements among the population is a major factor driving this segment.

  • The application segment accounted for the largest market share in 2021 for the Protein Supplements Market. Protein Supplements find large-scale applications in the sports and medical industries owing to their high consumption by sportsmen, athletes, and bodybuilders as dietary supplements.

  • North America is the largest regional segment. This surge is attributed to the rising demand of Protein Supplements in developing economies with disposable income.

Protein Supplements are widely marketed for athletes and habitually active consumers as muscle growth and performance-enhancing products, and high-protein, low-carbohydrate diets are traditionally applied for weight-loss purposes. However, the knowledge about the nutritional significance and effects of dietary protein and sports supplement products varies greatly among sportspeople and lifestyle users, especially in relation to individual sports activity levels and overall diet and metabolic state. This has been considered by the regulatory authorities in the European Union in the Report from the Commission to the European Parliament and the Council on Food Intended for Sportspeople. The report defines ‘sportspeople’ as “people who practice sport once a week or more” and ´lifestyle users´ as people consuming food and supplements intended for sportspeople but “practice sport less than once a week or not at all.

North America is expected to dominate the Global Protein Supplements Market in 2021 and is likely to continue the same trend during the forecast period. An increase in government initiatives and support for protein Protein Supplements’ growth is likely to generate demand in this region for this market in near future. Increasing demand for Protein Supplements in a healthy diet and increasing inclination toward fitness in countries such as India & China are further adding to the spotlight. Significant improvements in the protein intake of the young generation, especially in the developing economies, are providing a thrust to the Protein Supplements Market growth.