Press Release   -

Global Patient Engagement Solutions Industry Set for Rapid Growth as Key Players Accelerate Innovation and Market Expansion

As healthcare systems worldwide shift toward patient-centric, value-based models, Patient Engagement Solutions are gaining prominence. These digital tools empower patients to play an active role in their health journey—through portals, secure messaging, remote monitoring, mobile apps, reminders, education, and self-services. A new report from Vantage Market Research offers a comprehensive outlook on the Patient Engagement Solutions Market from 2024 through 2035, including growth projections, segmentation, regional analysis, and competitive dynamics.

Key Takeaways

1. In 2024, the global Patient Engagement Solutions Market is valued at USD 27.63 billion.
2. The market is projected to reach USD 229.5 billion by 2035, growing at a CAGR of 21.25% between 2025 and 2035.
3. North America currently leads in revenue share, while Asia Pacific is expected to exhibit the fastest growth.
4. Among components, software & services dominate, and the cloud-based delivery mode holds the largest share.
5. Key applications include health management, home healthcare, behavioral & social health, financial health management, among others.
6. Primary end users are providers, payers, patients, and other stakeholders in the healthcare ecosystem.
7. A recent development: in May 2024, Athenahealth rolled out athenaOne for Women’s Health and athenaOne for Urgent Care, expanding its engagement solution suite for specialty practices.

Key Players & 2026 Strategic Goals

Cerner Corporation

1. Objective: Enhance interoperability and integration of PES with electronic health records (EHR) systems.
2. Initiatives: Focus on developing cloud-based solutions to facilitate real-time patient engagement and data sharing.

Allscripts Healthcare Solutions

1. Objective: Expand mobile health applications to improve patient access to care.
2. Initiatives: Invest in artificial intelligence (AI) to personalize patient interactions and predictive analytics for better health outcomes.

Athenahealth

1. Objective: Streamline patient-provider communication through integrated platforms.
2. Initiatives: Develop tools for appointment scheduling, medication reminders, and secure messaging to enhance patient engagement.

McKesson Corporation

1. Objective: Support value-based care initiatives by providing data-driven insights.
2. Initiatives: Invest in analytics platforms that enable healthcare providers to monitor patient progress and adjust care plans accordingly.

IBM Watson Health

1. Objective: Leverage AI to offer personalized health recommendations.
2. Initiatives: Develop cognitive computing solutions that analyze patient data to provide tailored health insights and support decision-making.

Key Market Trends & Insights

Digital transformation in healthcare is accelerating the adoption of patient engagement tools. Key trends include integration of artificial intelligence (AI) for personalized interactions, chatbots for 24/7 patient support, remote monitoring tied to engagement platforms, and the rise of omnichannel patient experiences spanning mobile, web, and voice. Health systems increasingly invest in engagement to reduce no-shows, enhance adherence, and improve outcomes. Interoperability with EHRs and regulatory incentives (e.g., patient access rules) further drive adoption.

Market Size & Forecast

Per Vantage Market Research, the market was worth USD 27.63 billion in 2024, and is forecast to surge to USD 229.5 billion by 2035. This represents a projected CAGR of 21.25% from 2025 to 2035. The scale of growth underscores the accelerating shift toward patient-engaged care models globally.

The patient engagement solutions market is moderately fragmented. While major health IT and EHR vendors (Oracle/Cerner, Epic, Athenahealth, Allscripts) anchor the market, many agile startups specialize in niche engagement tools (chat, behavioral nudges, wellness apps). Market entry barriers include regulatory compliance, data security, interoperability requirements, and establishing trust with both providers and patients. Given the rapid innovation, vendors must continuously evolve features and user experience to stay competitive.

Component Insights

The Patient Engagement Solution Market is segmented by component into software, hardware, and services. Software dominates the segment due to growing adoption of digital health platforms and mobile apps that facilitate real-time communication between patients and healthcare providers. Services, including consulting and training, are also experiencing significant growth as healthcare organizations seek to optimize patient experience and improve care coordination. The hardware segment, including patient monitoring devices and kiosks, continues to support efficient data collection and engagement.

Delivery Mode Insights

Based on delivery mode, the market is categorized into on-premise and cloud-based solutions. Cloud-based solutions hold the largest market share due to their scalability, cost-efficiency, and remote accessibility advantages. With increasing healthcare digitalization, cloud platforms enable seamless integration of patient data, telehealth services, and electronic health records. On-premise systems, however, remain relevant for institutions prioritizing data security and compliance with local regulations, particularly in large hospitals and government healthcare organizations.

Application Insights

The application segment includes health management, home healthcare, financial health management, and social & behavioral health management. Health management leads this segment, driven by growing awareness of preventive care and chronic disease monitoring. Home healthcare applications are rapidly expanding due to increased demand for remote patient monitoring and virtual consultations. Financial health management helps patients track medical expenses and insurance claims, while social and behavioral health applications promote holistic patient engagement through lifestyle management programs.

End User Insights

End users of patient engagement solutions include providers, payers, and individual users. Providers, including hospitals and clinics, dominate this segment as they utilize engagement tools to enhance patient satisfaction and reduce readmission rates. Payers, such as insurance companies, are integrating engagement technologies to improve claim processing and encourage healthy behaviors among members. Individual users are also showing rapid adoption due to increased health awareness and growing availability of mobile health applications.

Therapeutic Area Insights

The market is divided into chronic disease management, women’s health, fitness, mental health, and others. Chronic disease management accounts for the largest share, driven by the rising prevalence of diabetes, cardiovascular disorders, and hypertension. Women’s health and fitness applications are growing with the surge in personalized wellness programs and wearable health devices. Mental health applications are also witnessing strong demand as patients seek digital therapy and self-assessment tools for stress, anxiety, and depression management.

Regional Insights

North America Patient Engagement Solutions Market Trends

North America dominates the global Patient Engagement Solution Market, driven by the region’s advanced healthcare infrastructure, widespread adoption of electronic health records (EHRs), and supportive government initiatives such as the Affordable Care Act. The U.S. is the major contributor, with healthcare providers increasingly investing in digital engagement platforms to improve patient satisfaction and health outcomes. Additionally, the growing demand for telehealth and remote monitoring post-pandemic continues to accelerate market expansion across hospitals, clinics, and homecare settings.

Europe Patient Engagement Solutions Market Trends

Europe holds a substantial share in the Patient Engagement Solution Market due to robust digital healthcare adoption and increased focus on patient-centric care. Countries like Germany, the U.K., and France are leading in implementing interoperability standards and data integration tools. The region’s focus on preventive care and chronic disease management is propelling the use of patient portals and mobile health applications. Government-driven eHealth strategies and growing demand for cost-efficient healthcare delivery further support market growth.

Asia Pacific Patient Engagement Solutions Market Trends

The Asia Pacific region is projected to register the fastest CAGR during the forecast period, fueled by rapid digital transformation, increasing healthcare investments, and expanding internet penetration. Countries such as China, India, Japan, and South Korea are witnessing rising adoption of telemedicine and mobile health apps. The growing middle-class population, coupled with government initiatives to improve healthcare accessibility, is fostering the adoption of cloud-based patient engagement platforms and wearable technology across the region.

Latin America Patient Engagement Solutions Market Trends

Latin America’s Patient Engagement Solution Market is experiencing steady growth, supported by increasing awareness of digital health solutions and government efforts to modernize healthcare infrastructure. Brazil, Mexico, and Argentina are key markets focusing on improving healthcare efficiency through patient-centric technologies. The rise in smartphone usage and internet connectivity has made digital health engagement more accessible, particularly in urban areas. However, challenges such as limited healthcare IT budgets and data privacy concerns still restrict faster adoption.

Middle East & Africa Patient Engagement Solutions Market Trends

The Middle East & Africa market is emerging gradually, driven by growing healthcare modernization initiatives and investments in smart hospital infrastructure. Countries like the UAE, Saudi Arabia, and South Africa are leading in adopting patient engagement technologies to enhance care quality and patient experience. The integration of mobile health applications and teleconsultation platforms is expanding, particularly in regions with limited access to traditional healthcare facilities. Despite infrastructural constraints, digital transformation remains a key growth catalyst in this region.

Top Companies in the Global Patient Engagement Solution Market

1. McKesson Corporation
2. Allscripts
3. IBM
4. AdvancedMD
5. Cerner Corporation
6. Epic Systems Corporation
7. ResMed
8. Koninklijke Philips N.V.
9. Klara Technologies Inc.
10. CPSI
11. Experian Information Solutions Inc.
12. Athenahealth Inc.
13. Solutionreach Inc.

These companies compete via deep integration with EHRs, AI enhancements, mobile experience, security features, and service support.

Future Investments & Forecast

1. Investment Trends: Healthcare organizations are increasingly investing in PES to improve patient satisfaction, adherence to treatment plans, and overall health outcomes.
2. Technological Focus: Key areas of investment include AI-driven analytics, mobile health applications, and cloud-based platforms to enhance accessibility and real-time communication.
3. Market Drivers: Factors such as the shift towards value-based care, increasing prevalence of chronic diseases, and demand for personalized healthcare are fueling investments in PES.

Recent Developments

1. In 2025, major EHR vendor Epic expanded its patient portal features with integrated AI-driven insights, enabling predictive health messaging and care gap alerts directly to patients.
2. In May 2024, Athenahealth launched specialized modules athenaOne for Women’s Health and athenaOne for Urgent Care extending its patient engagement tools into specialty care domains.

Market Scope

The Vantage Market Research report (report code 1526) offers a forward-looking analysis from 2024 to 2035. It covers segmentation by component (hardware, software, services), delivery mode (cloud, on-premise), application (health, home, behavioral, financial), and end-users (providers, payers, patients, others). Regional analysis spans North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report also includes competitive profiling, trends, dynamics, and customizable views per client needs.

Market Dynamics

Driver

The primary driver of the global Patient Engagement Solution Market is the growing demand for personalized and value-based healthcare. Rising chronic disease prevalence, combined with the increasing focus on patient-centric care models, has led healthcare providers to adopt digital engagement tools. The integration of artificial intelligence, analytics, and telehealth platforms allows for proactive monitoring, early intervention, and improved patient outcomes. Additionally, supportive government programs encouraging electronic health records (EHR) adoption are further boosting market growth globally.

Restraint

Data privacy and security concerns remain a significant restraint for the Patient Engagement Solution Market. With the increasing digitization of healthcare systems, patient information is vulnerable to cyber threats, unauthorized access, and data breaches. Many healthcare organizations, especially in developing countries, face challenges in implementing robust data protection frameworks that comply with international regulations such as HIPAA and GDPR. These concerns limit wider adoption of cloud-based engagement solutions, particularly among smaller healthcare providers and clinics.

Opportunity

The rapid expansion of telehealth and mobile health applications presents a major opportunity for the Patient Engagement Solution Market. The post-pandemic era has accelerated digital transformation in healthcare, with patients increasingly preferring virtual consultations and remote health monitoring. Emerging technologies such as AI-driven chatbots, wearable devices, and predictive analytics are enabling highly personalized patient experiences. Moreover, government initiatives promoting digital health ecosystems in emerging markets like India and China are expected to unlock vast growth potential.

Challenges

A major challenge facing the Patient Engagement Solution Market is the lack of interoperability between healthcare systems. Disparate data formats and non-standardized digital infrastructures hinder seamless information exchange between providers, payers, and patients. This fragmentation reduces efficiency and limits the effectiveness of engagement tools. Additionally, healthcare professionals’ resistance to adopting new technologies, coupled with the high implementation costs of advanced engagement platforms, continues to pose barriers to market expansion in several developing regions.

Market Segmentation

1. By Component: Hardware; Software; Services
2. By Delivery Mode: Cloud-based; On-Premise
3. By Application: Health Management; Home Healthcare Management; Behavioral & Social Health; Financial Health Management
4. By End-User: Providers; Payers; Patients; Others
5. By Therapeutics Area: Chronic diseases, Women’s health, Fitness, Others
6. By Region: North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Frequently Asked Questions

Q1. What is the current size of the patient engagement solutions market?

A. The market is valued at USD 27.63 billion in 2024 according to Vantage Market Research.

Q2. What are the forecast size and growth rate by 2035?

A. It is projected to reach USD 229.5 billion by 2035, with a CAGR of 21.25% (2025–2035).

Q3. Which delivery mode is dominant?

A. Cloud-based delivery holds the largest share, due to scalability, lower upfront cost, and ease of deployment.

Q4. What is the major application segment?

A. Health management (chronic care, preventive care, wellness) is the leading application segment in patient engagement.

Q5. Who are the key end-users?

A. Providers (hospitals, clinics, physician groups) lead adoption, followed by payers, patients, and other stakeholders.

Q6. Who are the major players?

A. Notable companies include Epic Systems, Cerner/Oracle, Athenahealth, Allscripts, McKesson, GetWellNetwork, Orion Health, among others.