Vantage Market Research
Mar 28, 2023
The market expansion is projected due to increase in rising health concerns and increasing population of lactose intolerant people. There is also an increase in population opting for vegan food habits which has resulted in an increase in plant-based substitutes, such includes Oat Milk. Oat Milk is a healthier and more environmentally friendly alternative to dairy milk. It consumes less water, occupies less land, and generates less greenhouse emissions than dairy milk.
In Europe and North America, the market is seeing an increase in demand for Barista and other flavoured Oat Milk. Consumers in this region are also demanding more organic and non-GMO Oat Milk, as health concerns rise, and people shift to a healthier, organic diet.
Key Highlights from the Report
1. The demand for plant-based dairy substitutes, rising knowledge of the health and environmental advantages of Oat Milk, and industry innovation are projected to propel the market for Oat Milk to continue expanding rapidly.
2. In terms of region, the Asia Pacific region has dominated the market in the year 2020, with a revenue share of approximately 45%.
3. Key players in the market include Oatly Group AB, Nestle SA, Danone SA, Pacific food of Oregon LLC, Califia farms and many more.
The market for Oat Milk has seen tremendous expansion across different regions, while the increase is seen significantly in Asia- Pacific region. Study has shown that East Asian contains approximately 90% lactose intolerant population and due to this reason, there is a boost in the sales of Oat Milk. As more people become aware of the health and environmental advantages of these products, consumer interest in plant-based dairy substitutes. Oat Milk is viewed as a more environmentally friendly option than dairy milk because it uses less water, less land, and emits fewer greenhouse gases during production.
Although Oat Milk has been gaining popularity, it is being challenged by other plant-based milk substitutes like almond milk, soy milk, and coconut milk. Oat Milk has an advantage over almond milk in that it is both dairy and nut free, many consumers choose Oat Milk over almond milk because tree nut allergies are relatively frequent among children and adults.
Companies are trying to set their Oat Milk products apart from rivals and satisfy consumer demand for novel flavours and formulas, businesses are investing in innovation and the development of new goods. This might result in the launch of fresh Oat Milk brands and goods, which would likely spur market expansion.
The Asia-Pacific area dominates the market for Oat Milk. The demand for plant-based milk substitutes like Oat Milk is being fueled by the region's growing trend towards a healthy diet and way of life. The region's huge and rapidly growing middle class, which has a lot of spending power, is another factor driving demand for upscale food and beverage products like Oat Milk.
The Global Oat Milk Market is Segmented as follows
- Other Packaging
- Distribution Channels
- Supermarkets & Hypermarkets
- Convenience Stores
- Online Retail
- Other Channnels
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
List of the Key Players of the Global Oat Milk Market is
Oatly (Sweden), Rise Brewing (U.S.), Thrive Market (U.S.), Happy Planet Foods (Canada), Califia Farms (U.S.), The Coca-Cola Company (U.S.), Pacific Foods (U.S.), Danone (Paris), HP Hood LLC (U.S.)
The Global Oat Milk Market Scope can be Tabulated as below
|Market Size Provided for Years||2017 - 2030|
|Historic Years||2017 - 2021|
|Forecast Years||2023 - 2030|
|Regions & Counties Covered||
|Report Coverage||Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis|