Press Release   -

mHealth Market Accelerates Growth as AI, Wearables, and Remote Monitoring Redefine Global Healthcare Delivery

The global mHealth market is poised for transformative growth, driven by the rapid adoption of smartphones, connected health devices, rising chronic disease burden, and health systems embracing digital-care models. According to a report by Vantage Market Research (VMR), the mHealth market was valued at approximately USD 93.12 billion in 2024, and is projected to reach USD 367.5 billion by 2035, representing a compound annual growth rate (CAGR) of around 13.35% from 2025 to 2035. This press release presents a detailed synopsis of the mHealth market covering key take-aways, market summary, segmentation insights, regional trends, major company activities, recent developments, market dynamics, and report scope designed to support stakeholders from healthcare providers, technology firms, investors and policymakers in navigating this evolving ecosystem.

Key Takeaways

1. The mHealth market is on track to nearly quadruple in value between 2024 and 2035, underscoring substantial long-term opportunity.
2. Growth is underpinned by increasing mobile penetration, wearables and connected device adoption, telehealth acceleration, chronic disease management demand and aging populations.
3. Patients, payers and providers are shifting to mobile-first care models; remote monitoring, digital therapeutics, wellness platforms and app-based health services are gaining traction.
4. North America continues to hold the largest market share, while Asia Pacific is emerging as the fastest-growing region, owing to rising smartphone uptake and improving healthcare infrastructure.
5. Strategic alliances, mergers & acquisitions (M&A), platform innovations and regulatory enablers are shaping market dynamics, creating competitive momentum in this space.

Key Market Trends & Insights

Several key trends are reshaping the mHealth market. First, the transition from episodic care to continuous, mobile-enabled health management is driving higher demand for apps, wearables and remote monitoring solutions. Second, the proliferation of connected devices (smartwatches, fitness trackers, biosensors) and integration of IoT, AI and data analytics are enabling more personalised and preventive care models. Third, the COVID-19 pandemic accelerated telehealth and mobile health adoption, serving as a catalyst for long-term behaviour shift. Fourth, the rising incidence of chronic diseases (diabetes, cardiovascular conditions, respiratory illnesses) and the ageing global population are increasing the need for digital tools to manage and monitor health outside traditional clinical settings. Finally, regulatory frameworks and reimbursement models are gradually adapting to mobile health, enhancing market viability and scalability.

Market Size & Forecast

According to VMR, the global mHealth market was valued at USD 93.12 billion in 2024. Over the forecast period from 2025 to 2035, the market is projected to grow at a CAGR of approximately 13.35%, reaching USD 367.5 billion by 2035.

The mHealth market demonstrates moderate concentration, with several large technology and healthcare players holding significant share across mobile apps, wearables, remote monitoring platforms and digital therapeutics. Key characteristics include rapid innovation cycles, subscription or service-based models, high recurring revenue potential from connected device-services bundles, and significant cross-industry collaboration (technology, healthcare providers, payers). At the same time, the market remains fragmented with numerous smaller niche providers specialising in areas such as remote monitoring for specific chronic conditions, wellness apps and digital therapeutics. Important features include regulatory complexity (data-privacy, medical-device classification), interoperability demands, dependency on smartphone/IoT ecosystems and strong network-effects (platforms that integrate patient data, provider workflows and device ecosystems). As mobile health becomes more mainstream, competition, differentiation and scale will increasingly matter.

Product & Service Insights

The mHealth market is segmented by product and service into mobile health apps, connected medical devices, wearable sensors, remote patient monitoring tools, and digital health platforms. Mobile apps and connected devices dominate this category, offering real-time tracking, diagnostics, and personalized healthcare delivery. Meanwhile, mHealth services including teleconsultation, medication adherence support, and data analytics are expanding rapidly as healthcare providers integrate digital tools for better patient engagement and outcomes. The combination of apps, devices, and services drives comprehensive mobile healthcare ecosystems.

End User Insights

The end-user segmentation of the mHealth market includes patients, healthcare providers, payers, and employers. Patients represent the largest user base due to rising smartphone usage and growing interest in self-monitoring and wellness management. Healthcare providers adopt mHealth for remote consultations and continuous monitoring to enhance care efficiency. Payers leverage mHealth for preventive care and cost management, while employers incorporate it into corporate wellness programs to improve workforce health. Each segment benefits from the increasing digitization and personalization of healthcare delivery.

Regional Insights

North America mHealth Market Trends

North America holds the largest share of the mHealth market, supported by advanced healthcare infrastructure, high smartphone penetration, strong digital health funding, favourable reimbursement policies and early adoption of mobile health technologies. According to VMR, North America is identified as the largest region in the mHealth market. Growth is driven by the U.S.’s large chronic-care burden, ageing population, and expansive ecosystem of tech-health startups and major players. For mobile-health vendors, North America remains a high-value market, although competition is intense and regulatory scrutiny high.

Europe Market mHealth Trends

Europe is a mature mobile-health market characterised by broad digital-health initiatives, regulatory frameworks favouring telemedicine, strong healthcare payer systems and supportive government policies. Growth in Europe is driven by rising consumer wellness awareness, ageing populations in Western Europe and increasing device/app adoption. However, growth may be constrained by diverse regulatory systems across countries, slower smartphone upgrades in some markets and varying reimbursement models. For vendors, Europe offers scale and regulatory stability, but solutions must adapt to multilingual, multi-jurisdictional settings.

Asia Pacific mHealth Market Trends

Asia Pacific is identified as the fastest-growing region for the mHealth market, driven by rapid smartphone and wearable penetration, large patient populations, increasing digital health infrastructure investment and expanding healthcare access in countries such as China, India, Southeast Asia and Australia. Challenges remain around infrastructure disparity, regulatory gaps, and affordability, but the volume opportunity is large. For mobile-health solution providers, Asia Pacific offers significant scale-up potential, especially if localised offerings, language support and cost-effective models are utilised.

Latin America mHealth Market Trends

Latin America is an emerging region for mobile health adoption, supported by growing smartphone penetration, rising chronic-disease incidence and increasing interest in digital health by payers and providers. Growth is moderate but promising, thanks to improving connectivity, public-private initiatives and consumer health-awareness trends. Barriers include economic variability, reimbursement challenges, and infrastructure gaps. Mobile-health vendors entering Latin America should focus on partnerships, affordability, local regulatory compliance and tailored use-cases to capture incremental growth.

Middle East & Africa mHealth Market Trends

The Middle East & Africa (MEA) region currently holds a smaller share of the global mHealth market but offers strong future potential as healthcare infrastructure investment increases, mobile penetration deepens and target populations grow. Digital-health and mobile-care programmes are being rolled out in Gulf countries, South Africa and other hubs. Key challenges include regulatory heterogeneity, lower healthcare spending per capita, fragmented markets and digital literacy gaps. Nonetheless, for global players with scalable, cloud-based mobile-health platforms, MEA can represent long-term growth territory.

Top Key Players mHealth Market

1. AT&T
2. Samsung Electronics Co.
3. Allscripts Healthcare Solutions
4. Apple Inc.
5. Orange
6. mQure
7. Qualcomm Technologies Inc.
8. SoftServe
9. Google Inc.
10. Airstrip Technologies Inc.
11. Telefonica S.A.
12. Vodafone Group

These companies span device hardware, software, connectivity and ecosystem platforms. They are driving innovation in mobile-health apps, wearables, connectable health sensors, remote monitoring platforms, telehealth solutions and mobile wellness networks. Their strategic partnerships, acquisitions, and cross-industry collaborations are shaping the competitive structure of the mobile-health market.

Recent Developments

1. In September 2024, Apple Inc. announced a suite of new health features for its Apple Watch and AirPods Pro 2, including a sleep-apnea detection metric and hearing-health monitoring, marking a major expansion in consumer mHealth capabilities.
2. In July 2025, Samsung Electronics Co., Ltd. announced an agreement to acquire Xealth, a connected-care platform provider, bolstering its position in the mobile-health and digital-care ecosystem.

Market Scope

This report covers the global mHealth market for the base year 2024 and provides a forecast through 2035. It includes market size and forecast, segmentation by product/-service (apps, wearables/devices, mobile-health services), segmentation by end-use (patients/consumers, healthcare providers, payers, employers), regional analysis (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), competitive landscape (key companies, strategic activities, recent developments) and market dynamics (drivers, restraints, opportunities, challenges). The report is intended to support mobile-health solution providers, device and wearable manufacturers, healthcare organisations, investors and digital-health strategists in identifying market opportunities, positioning and growth pathways.

Market Dynamics

Driver:

A key driver of the mHealth market is the increasing prevalence of chronic diseases (e.g., diabetes, cardiovascular disease, respiratory illness) combined with ageing populations and rising demand for remote, continuous care. The widespread availability of smartphones and connected sensors enables mobile-health solutions to bridge care gaps, enhance patient engagement and reduce cost burden fuelling strong market momentum.

Restraint:

One major restraint is the evolving regulatory and reimbursement environment for mobile-health apps, wearables and remote-monitoring services. Data privacy concerns, device/medical-software classification, evidence requirements for regulatory approvals and integration with healthcare systems create complexity and hamper adoption in some regions. Additionally, variable reimbursement and business model uncertainty limit uptake.

Opportunity:

Significant opportunities exist in wearable devices and sensor ecosystems, remote-patient monitoring, digital therapeutics, AI-driven health analytics, preventive-care and wellness markets, and emerging geographies with high mobile penetration but low traditional healthcare access. Partnerships between tech firms, healthcare providers and payers offer pathways to scalable mobile-health models.

Challenges:

Key challenges include ensuring interoperability of mobile-health systems with existing electronic health records (EHRs), fragmented global regulatory frameworks, digital-divide issues in underserved regions, securing patient data, and generating credible clinical evidence and outcomes to drive adoption. Additionally, monetising mobile-health services and maintaining user engagement over time remain hurdles for vendors.

Market Segmentation

1. By Product/Service: mHealth Apps, Connected Medical Devices, mHealth Services
2. By End-Use: Healthcare Provider, Healthcare Payer, Patients/Consumer, Other End User
3. By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Frequently Asked Questions

1. What was the size of the global mHealth market in 2024?

USD 93.12 billion.

1. What is the projected market size by 2035 and what is the CAGR from 2025-2035?

The market is projected to reach USD 367.5 billion by 2035, growing at a CAGR of around 13.35%.

1. Which region holds the largest share in the mHealth market?

North America currently holds the largest share of the market.

1. What are the major segments of the market?

The report segments the market by product/-service (apps, wearables/devices, services) and by end-use (patients, providers, payers, employers).

1. What are some of the key growth opportunities in the mHealth market?

Opportunities include expansion of wearable sensors and connected devices, remote monitoring and digital therapeutics, preventive-care models, AI and analytics integration, and emerging-market adoption of mobile-health platforms.