Meal Kit Delivery Services Market to Reach Valuation of USD 51.2 Billion by 2030 – Increasing Popularity of Healthy and Convenient Meal Options Drive the Market

Vantage Market Research

Jul 10, 2023

In terms of revenue, the Global Meal Kit Delivery Services Market is expected to reach by 2030, growing at a CAGR (Compound Annual Growth Rate) of 18.2% from 2023 to 2030.

Market expansion is projected to be fueled by several factors, such as fresh ingredients, pre-cooked meals, half-cooked food items, and customized food ingredients. Moreover, easy-to-prepare meals are becoming increasingly popular as the percentage of dual-income homes and the number of working millennials rise. Customers have become more conscious of eating balanced, healthful meals. Meal Kit Delivery Services provide nutritious meals while accommodating various dietary preferences and requirements. Meal Kit Delivery Services offer pre-measured ingredients, lowering the likelihood of food waste. Customers who care about the environment will find this incredibly captivating.

Key Highlights from the Report

. Based on Offering, a larger market share was held by the cook-and-eat meal package delivery service in 2022, and it is projected that this dominance will continue throughout the forecast period. The popularity of gourmet-style domestic cooking among young people is responsible for the domination.

. Based on Service, a single delivery service produced most of the global revenue in 2022. The single delivery service segment will benefit bachelors who cannot devote enough time to cooking.

 In terms of region, North America is expected to be the dominating region in for Meal Kit Delivery Services market during the forecast period owing to its convenience and variety of options. 

Market Dynamics

The expansion of Meal Kit Delivery Services has grown as millennials prefer home-cooked meals. These services have a good reputation and are widely recognized by young people living and working in other communities. Most consumers consider the cost of a meal delivery service reasonable, and the availability of home-cooked meals and time savings add to its appeal. Growing demand among millennials for chefs and home-cooked meals is one of the essential drivers for the Meal Kit Delivery Services market. The new generation is increasingly adopting and using delivery services. The benefits of more nutritious handmade foods make consumers prefer the product at a lower price than pickup and delivery services. These factors forced companies to offer a higher quality weekly or monthly package delivery service. The market for food delivery products is expected to develop due to ease of use, convenience and speed of preparation, less time consumption, and consideration of food preferences. Factors such as consumer preference for traditional cooking methods, fresh food in some regions, and health concerns may limit market expansion.

Meal delivery services offer the ability to customize meals, especially appealing to people with special dietary needs or preferences. The COVID-19 pandemic has boosted the growth of food delivery services. As more and more consumers choose self-prepared meals, the demand for Meal Kit Delivery Services has increased significantly. Many Meal Kit Delivery Services have begun partnering with grocery stores to expand their reach and provide easy access to their products. The Meal Kit Delivery Services market is expected to grow as consumers seek convenient, healthy, and customizable meal options.

However, the Meal Kit Delivery Services market may need help with its potential growth due to the rising percentage of meal subscription cancellations. Meal packages have also been reasonably expensive, and customers think they get comparable value for their money. Customers subsequently cancel their subscriptions, which could slow the market expansion of Meal Kit Delivery Services.

The market in North America has experienced major growth in recent years, driven by factors such as the increasing demand for convenience and time-saving solutions, interest in healthier and home-cooked meals, and a rise in the number of people living alone or with busy lifestyles. Meal Kit Delivery Services offer customers the convenience of having pre-measured ingredients delivered to their doorstep, reducing waste and allowing for easier meal preparation. Key players in the North America Meal Kit Delivery Services market include Blue Apron, HelloFresh, and Sun Basket. These companies compete by offering various meal options, flexible plans, and affordability. Consumer preferences have also evolved, introducing additional services such as ready-to-eat or heat-and-eat meal options. These options offer even more convenience for customers who need more time or desire to cook.

The Global Meal Kit Delivery Services Market is Segmented as follows

  • Offering
    • Heat & Eat
    • Cook & Eat
  • Service
    • Single
    • Multiple
  • Platform
    • Online
    • Offline
  • Meal Type
    • Vegan
    • Vegetarian
    • Non-Vegetarian
  • Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

A list of the Key Players of the Global Meal Kit Delivery Services Market is

Blue Apron LLC (U.S.), Freshly Inc. (U.S.), HelloFresh (Germany), Sun Basket (U.S.), Relish Labs LLC (U.S.), Gobble (U.S.), Marley Spoon Inc. (Germany), Purple Carrot (U.S.), Fresh n' Lean (U.S.), Hungryroot (U.S.)

The Global Meal Kit Delivery Services Market Scope can be Tabulated below

Parameter Details
Market Size Provided for Years 2017 - 2030
Base Year 2022
Historic Years 2017 - 2021
Forecast Years 2023 - 2030
Segments Covered
  • Offering
    • Heat & Eat
    • Cook & Eat
  • Service
    • Single
    • Multiple
  • Platform
    • Online
    • Offline
  • Meal Type
    • Vegan
    • Vegetarian
    • Non-Vegetarian
  • Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
Regions & Counties Covered
  • North America
    • U.S.
    • Canada
    • Mexic
  • Eurpe
    • U.K
    • France
    • Germany
    • Italy
    • Spain
    • Rest Of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Suth Korea
    • South East Asia
    • Rest Of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest Of Latin America
  • Middle East & Africa
    • GCC Cuntries
    • South Africa
    • Rest Of Middle East & Africa
Companies Covered
  • Blue Apron LLC (U.S.)
  • Freshly Inc. (U.S.)
  • HelloFresh (Germany)
  • Sun Basket (U.S.)
  • Relish Labs LLC (U.S.)
  • Gobble (U.S.)
  • Marley Spoon Inc. (Germany)
  • Purple Carrot (U.S.)
  • Fresh n' Lean (U.S.)
  • Hungryroot (U.S.)
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Meal Kit Delivery Services Market Size, Share & Trends Analysis Report by Offering (Heat & Eat, Cook & Eat) by Service (Single, Multiple) by Platform (Online, Offline) by Meal Type (Vegan, Vegetarian, Non-Vegetarian) by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Industry Assessment (2017 - 2022) & Forecast (2023 - 2030)