Vacation Rental Market

Global Vacation Rental Market

Vacation Rental Market- By Accommodation Type, Booking Mode and Region.

Market Synopsis:

The global Vacation Rental Market is valued at USD 92.43 Billion in 2024 and is projected to reach a value of USD 136.4 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 3.61% between 2025 and 2035.

The tourism industry is the primary driver of the global Vacation Rental business. The Vacation Rental Market is being driven by rising knowledge among travelers about the availability of Vacation Rental services and increased tourist activities by millennial. Consumers' spending on tourism activities is rapidly increasing. The comforts and low rates associated with holiday rentals are driving up demand among travelers. Furthermore, because of the convenience and affordability, families with children choose holiday rentals. During the projected period, millennial is expected to fuel market expansion. In addition, increased knowledge of alternatives to hotels and lodges during travel is helping to drive market growth. Especially for short stays, tourists are increasingly renting private beach houses, private homes, villas, and apartments.

Tourism is quickly growing as a result of several causes such as consumer participation in sports, wellness, and adventure activities. Consumer awareness of services and offerings is growing as a result of the influence of social media and the internet. To obtain market share, key businesses are offering a variety of services, exotic destinations, and amenities, as well as services tailored specifically for female visitors. The low cost of vacation rentals, as well as the large amount of room and comfort they provide, are increasing their popularity among the general public. The Vacation Rental Market is supported by the governments large investments in the development of connectivity and infrastructure, particularly in developing countries, which is boosting market growth. However, there are several security vulnerabilities with online ticket buying that can result in financial losses for both customers and sellers. Unethical websites, bought reviews, and fake websites may stifle the Global Vacation Rental Markets expansion.

Market Segmentation:

The Vacation Rental Market is segmented on the basis of Accommodation Type and Booking Mode. Based on accommodation type, the market is segmented as Home, Apartments, Resort/Condominium, and Others. Based on booking mode, the market is segmented as Online, and Offline.

Based on Accommodation Type:

The home accommodation type segment dominated the market in terms of revenue in 2024. This is due to the popularity of vacation houses among travelers due to its ample size, safety, and proximity to facilities. Furthermore, the cheap cost of lodging in rural and tourist regions is propelling the market forward. However, the resort/condominium market, on the other hand, is expected to increase at a quicker rate. Millennials are the primary drivers of this group, as they are more willing to spend money on activities such as barbeque pits, games, swimming pools, clubhouses, and tennis.

Based on Packaging Type:

In terms of revenue, the offline booking mode dominated the market in 2024, accounting for more than 70% of the total. This is due to the fact that the majority of customers, Baby Boomers and Gen X, prefer to book offline. Consumers' preferences for online booking are expected to evolve as the internet and smartphone prevalence among them grows. Over the projected period, the online booking mode is expected to grow at the quickest Compound Annual Growth Rate (CAGR). Consumers' preference for detailed access to housing, amenities, and other benefits is linked with the increase. The demand for authentic travel experiences, as well as the value for money, are driving the expansion of internet booking.

Europe is Projected to Grow at the Highest Compound Annual Growth Rate (CAGR) During the Forecast Period

In terms of region, Europe dominated the market in 2024, with a market share of roughly 30%. The presence of prominent tourism operators is a feature of Europe. Furthermore, growing tourism activities in Europe have tremendously contributed to market expansion due to the large attractiveness of destinations among tourists and the presence of sophisticated infrastructure. Germany, the United Kingdom, and Spain are likely to enjoy considerable market shares in Europe.

Asia Pacific is expected to be the most lucrative market during the forecast period. Asia Pacific is one of the most popular tourist destinations in the world. A primary driver of the market is the growing reliance of numerous economies on tourism, as well as rising government spending in the creation of sophisticated infrastructure to attract tourists. Furthermore, governments in nations like India, Indonesia, China, Vietnam, Australia, and Thailand are focusing on boosting the tourist sector in order to generate cash, create jobs, and promote the regions overall development. Furthermore, as travellers become more aware of the availability of vacation rentals, demand is expected to rise. As a result, Asia Pacific is expected to be the fastest-growing region.

Competitive Landscape:

The key players in the Global Vacation Rental Market include- 9FLATS.com PTE LTD and others.

Segmentation of the Global Vacation Rental Market: